The Texas Longhorns might finally be back - for real this time - as we track the 2023 Big 12 conference title odds from our best sports betting apps.
Texas hasn't won a conference title in football since 2005, but the Longhorns are the betting favorites to hoist the trophy to cap off the team's final year in the Big 12. We've seen this movie before though, with Texas failing to live up to preseason expectations.
So, is there value further down the oddsboard in a new-look Big 12?
Here is our look at the 2023 Big 12 championship odds (odds via our best college football betting sites).
Big 12 championship odds 2023
(Odds as of Sept. 25)
|Kansas State||+800||+900||+700||+650 ❄️||+900|
|Kansas||+2000||+2500||+2000||+1800 ❄️||+2800 🔥|
|UCF||+5000 🔥||+4000||+4000||+3000 ❄️||+4000|
|West Virginia||+6000 🔥||+5000||+5000||+4000 ❄️||+5000|
|Texas Tech||+8000||+8000||+6000||+6000 ❄️||+6600|
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Big 12 championship betting analysis
The Big 12 conference is as big as ever, with 14 teams making up this league. Texas and Oklahoma are set to leave for the SEC in 2024, while this season marks the debut of BYU, Cincinnati, Houston, and UCF.
As a result, it's crucial to shop around our best sports betting sites to find value when placing a bet on one of these 14 teams.
Big 12 championship odds movement
Texas is now trading as a minus-odds favorite after being priced around even money entering the season. This movement occurred after the Longhorns delivered an upset victory over the Alabama Crimson Tide in Week 2.
Meanwhile, Texas Tech is trending in the opposite direction. The Red Raiders were preseason dark horses to win the league at +1400, but they're now being listed as long as +8000 with conference play starting up.
Who is the Big 12 Championship odds favorite?
Texas (-120 via DraftKings)
While most college football fans will roll their eyes at the idea of Texas being the team to beat in the Big 12, this school being the favorite really isn't as common as you might think. The Longhorns were ranked first in the Big 12 preseason poll in 2023 for the first time since the conference eliminated divisions in 2011.
The Longhorns have certainly lived up to the hype to begin the 2023 campaign. Their road win over Alabama in Week 2 might end up being the biggest victory of the college football regular season, and the team boosted its odds in nearly every futures market.
As a result, Texas is trading at minus odds to win the league before October. While this number would be better than UT's moneyline odds in the Big 12 title game, we simply can't recommend buying at this price.
Big 12 championship odds: Contender
Oklahoma (+240 via bet365)
The Sooners have been reminding everyone they're contenders to start the 2023 season.
Quarterback Dillon Gabriel has been showing progress during his second year in the system, while freshman Jackson Arnold has flashed his potential as a promising backup. The defense has surrendered only 34 points through four weeks.
OU likely won't be tested until its meeting with Texas on Oct. 7. But this team will continue trending up the oddsboard after the market underrated the Sooners during the preseason.
Big 12 championship odds: Long shot
Texas Tech (+8000 via DraftKings)
I featured the Red Raiders as a fade throughout the summer because I thought the market was overrating them at +1100 to win the league. I even recommended taking Under 7.5 wins, which led to an uproar from Texas Tech fans in my mentions.
But I'm nothing if not fair. It's never about my opinion of specific teams, but rather the market value. As such, Texas Tech's odds in this market have drifted too far, and now is the time to pounce at +8000 on the off chance this team runs the table the rest of the way.
Life should get much easier for Texas Tech moving forward after three one-score losses to begin the year. While a regular-season finale against Texas is looming, the Red Raiders could do plenty of damage against the rest of their weak conference slate.
Big 12 championship odds: Fade
Kansas (+2800 via bet365)
While this price is too rich me, it's easy to see why the market has been pushing the Jayhawks up after their undefeated start to the season.
The school boasts an elite offense with quarterback Jalon Daniels leading the way. And running back Devin Neal is going to be playing at the next level in the near future. But the defense is too much of a concern to buy KU's ceiling outcome.
While a preseason flier was fine, I'm staying away from the current market value of a Kansas team coming off its first bowl season in over a decade. Especially with a trip to Austin on deck in Week 5.
College football odds pages
|CFP National Championship Odds||SEC Odds||Big 12 Odds|
|Heisman Trophy Odds||Big Ten Odds||Pac-12 Odds|
|College Football Playoff Odds||Mountain West Odds||ACC Odds|
Recent Big 12 championship winners
|2014||Baylor, Texas Christian|
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Big 12 championship FAQs
Who is the Big 12 favorite?
Texas is the favorite to win the Big 12 this year with odds as low as -140.
Who won the Big 12 championship last year?
The Kansas State Wildcats defeated the TCU Horned Frogs in the 2022 Big 12 championship game.
When will the Big 12 championship be decided?
The 2023 Dr. Pepper Big 12 Football Championship will be decided on Saturday, Dec. 2. The game is slated to begin at 11 a.m ET.
Where will the Big 12 championship take place?
The 2023 Dr. Pepper Big 12 Football Championship will take place at AT&T Stadium in Arlington, Texas. The game will be broadcasted on ABC.
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