Best Sportsbook Bonuses and Promos in Canada October 2026

Top sportsbook promos happening now

Here are some of the best Canada promos for the top sports for October 22, 2026:

🟢 bet365 - NFL Early Bird Special: Place a 3+ leg same-game parlay (+300 combined odds or longer) on any NFL Sunday game that starts at 1 p.m. ET and get a 50% profit boost on your wager. Offer live only from 12 p.m. to 1 p.m. Sunday.

🏀 Sports Interaction - Football Game Day Reveals: Reveal a Sticker for free every day. Stickers contain a random selection from a game's betting markets. If your selection occurs, you could win a share of a $1,000 cash prize pool.

🪙 Stake - NFL - 3rd Quarter Lead Refund: Place a bet (max. $100 USD) on any NFL game in the Winner market. If your selection is leading by 10+ after three quarters but loses the game, you'll be refunded up to $100.

🍁 BET99 - Raptors Ticket Contest: From now until Oct. 18, deposit $20+ using code 'RAPS99' to get one entry for a chance to win two tickets to the Toronto Raptors home opener on Oct. 21. Maximum 5 entries per customer.

📅 TonyBet - NFL Quiz Time: Every week during the NFL season, take the quiz and answer 10 NFL-related questions. The Top 3 players each week will win bonus bets ($100 for first place, $50 for second, and $10 for third).

Best Canada sportsbook promos reviewed

It's easy to get overwhelmed by the number of options to choose from, but we've done our due diligence to show you which Canadian sportsbook promos are truly the best.

From special features to promotions, most of the best sportsbooks in Canada provide unique value worth taking advantage of. Below, find our picks for the top overall sportsbook promos in Canada, as well as some other bonuses that are worth your time.

Beazt 🧑‍🎤 - Newest sportsbook

Beazt is the newest sportsbook on the scene in Canada. Based on my testing so far, it has great odds, expansive markets, and an informative (though admittedly ugly) interface. Beazt also boasts daily rewards and social features that turn the sportsbook into a true betting community.

Beazt offers a 100% deposit match welcome bonus that gives new users a straightforward way to boost their first deposit. You can get a 100% match up to $100 when you make your first deposit of at least $10. You don't even need a promo code to claim the offer; just select the sports bonus over the casino one.

For bettors who prefer a simple deposit match rather than a complicated bonus-bet package, Beazt's welcome offer is easy to understand and access, although the $100 maximum is smaller than some of the larger bonuses available from established Canadian sportsbooks.

Sports Interaction 🏈 - Best bonus for new users

Sports Interaction (SIA) has made a name for itself as "Canada's home-grown sportsbook," but it also happens to be one of the country's best. Sports Interaction was one of the first sportsbooks to secure licensing and regulation in North America, so it's had years to build up a robust live betting platform. Plus, its dedicated apps arguably go toe-to-toe with industry leaders like DraftKings and FanDuel in terms of functionality and user experience.

SIA lets its product quality speak for itself, as evidenced by its limited bonus offering. The 125% deposit match (up to $750) welcome offer is admittedly great, as you don't need a Sports Interaction bonus code to access it, making it easy to claim with a low minimum deposit requirement ($10). However, SIA doesn't have many ongoing promos for existing users. This isn't necessarily a bad thing, as Sports Interaction offers a secure, trusted betting platform that has become a go-to option for many of SBR's Canadian staff. 

bet365 🟢 - Best overall bonus

bet365 has come a long way since it started with 12 employees working from a trailer back in 2000. Now one of the world’s largest sportsbooks, bet365 is a name many Canadians know and trust.

Make sure to use the bet365 bonus code SBRBONUS during sign-up to take advantage of the bet $10, get $50 in bonus bets + 50 spins welcome promo.

Its robust live betting market has become especially popular in recent years, with a large selection of same-game parlays as well as live analytics. The mobile app is designed with convenience in mind, almost perfectly mirroring the website to create a seamless, consistent user experience across platforms. With an app rating of 4.7 or higher from nearly 200,000 reviews across iOS and Android, it’s clearly been a hit.    

Stake 🪙 - Best bonus for high rollers

Stake was introduced in 2017, initially gaining recognition for online crypto casino games. After the launch, the sportsbook side of Stake (Stake.com) has grown into a major product that competes with more traditional bookmakers in Canada. Stake specializes in live betting markets, specifically outside of the traditional four major sports in North America.

Stake's 200% deposit match up to $5,600 ($4,000 USD) welcome offer is enticing at first glance, but it's essential to be aware of the wagering requirements to receive the offer's full payout. To ensure you actually clear your bonus funds, use the Stake promo code SBRBONUS during signup and stay within your comfort zone when making the initial deposit. Fortunately, existing users also have access to a solid lineup of ongoing sports promotions, including an NFL 3rd Quarter Payout and Champions League Bad Beat Insurance promo. 

TonyBet ⚽ - Best for European leagues

TonyBet (formerly known as OmniBet) technically launched in 2003, but was rebranded to TonyBet in 2012 after it was purchased by world-renowned poker star Antanas Guogo — aka 'Tony G'. As such, TonyBet has typically provided a much stronger casino product than it has sportsbook. We rank it among the vert best online casinos in Alberta. However, the sportsbook side of TonyBet has notable advantages too.

Admittedly, we found TonyBet to have a somewhat messy layout and less competitive odds compared to the field. On the other hand, this operator has helpful 24/7 customer support as well as a large selection of live betting and esports markets. 

New bettors will begin their TonyBet experience with a boost as well, with the sportsbook currently offering a $350 First Bet Offer promotion. Click the link in the table below or see our TonyBet bonus code section to learn more.

BetAlice 🐰 - Best for banking options

If you like a little whimsy with your sports betting, consider going through the looking glass (sorry) with BetAlice. This NovaForge-owned betting site is similar to the brand's other sportsbooks in terms of layout and market selection. And while I wish it found some more clever ways to use the Alice in Wonderland aesthetic, it does have a few themed promos, such as the Wonderland Lucky Ball.

The lead welcome offer is a 100% deposit match up to $150 using promo code SBR777. Much like Bankonbet, you'll get a lot more mileage out of existing player bonuses, like the Bonus Crab (which is begging for a thematic change to "Bonus Rabbit") and weekly challenges. BetAlice is also a great option for banking versatility, as you can deposit and withdraw funds in many different formats, including popular cryptocurrencies like Bitcoin, Litecoin, and Dogecoin.

BET99 🍁 - Best 'first bet' bonus

BET99 has been a part of the Canadian betting scene since 2019. Both the website and the mobile app have a convenient layout, featuring a top menu with dedicated tabs for In Play, Promotions, and even the casino (live or otherwise). That said, navigation and aesthetics aren't everything, as both the site and app are prone to bugs and may even log you out prematurely. Overall, there's a lot to like in terms of market offerings, as even the esports selection is quite vast.

In terms of welcome offers, the BET99 welcome bonus is among the most generous. New players can snag a First Bet Encore up to $800. Just click the link in the table below to get started and use our special BET99 promo code SBR99 when signing up.

Bankonbet 🅱️ - Best for virtual sports

Bankonbet has only been around for a few years, but it’s quickly become one of the better sports betting options in Canada. Owned by Rabidi N.V. and licensed by PAGCOR, Bankonbet specializes in niche sports outside of the big four North American pro leagues (particularly esports and horse racing). 

Truth be told, Bankonbet’s 100% deposit match up to $250 welcome offer could be better, but it makes up for this with ongoing promotions and a VIP program. The weekly reload bonus is a highlight, as it provides a 50% match on your first deposit of the week up to $750. For next steps, we’d love to see Bankonbet get away from its generic (though admittedly easy-to-navigate) website design and release mobile apps.

10bet ⚫ - Best loyalty program

10bet has been around since the early 2000s, making it one of the most seasoned sportsbooks on this list. It's available on iOS and Android, and covers more than 42 different sports. 

In addition to its market coverage, 10bet has a good stable of bonuses to check out. The welcome bonus is a 125% deposit match up to $250 + $10 First Bet Offer, which is competitive with other books, many of which restrict deposit matches to $150. While the ongoing promos for existing players are a bit light, we like 10bet's 10-tier Loyalty Club program, which unlocks different prizes the more you play. 

To check it out for yourself, use the 10bet promo code SPORTUP to get started.

Betway 🏒 - Best for live betting

Betway was founded in 2006 and has steadily continued to grow throughout Canada and the rest of North America. It’s best known for having comprehensive live betting features, which can be easily accessed through the dedicated ‘In-Play’ tab on both the browser and the mobile app. Perks include live stats, several live betting markets, and high-quality live streaming for select games.

Presently, new users are eligible for an SBR exclusive offer of a 100% deposit bonus (up to $500), meaning the initial deposit will be matched based on the wagered amount. Register using our unique referral link from the table below, and the bonus will automatically apply once your first deposit has been successfully processed. You'll also get 50 bonus spins for the 12 Masks of Fire Drums online casino game. There is a $10 minimum deposit as well as a 10x playthrough requirement on odds greater than 1.75 (-133). No Betway promo code is needed to claim this deal. 

Don't forget, this is an exclusive welcome bonus offer for SBR users only and one to take advantage of.

BetRepublic 🌴 - Best for crypto promos

BetRepublic is a Canadian sportsbook tailored for players from the Great White North, offering a wide range of markets, great pre-event and live odds, and a clean user interface. I particularly like the straightforward design of the website that makes it easy to navigate and find the bets I'm looking for.

New BetRepublic users can get an SBR-exclusive offer of a 100% Deposit Match up to $375, meaning that your initial deposit will be matched once you've played through 1x with minimum odds of -200. All you have to do is use promo code SBR during signup, and your bonus will be automatically applied once your first deposit is processed. A minimum $30 deposit is required. BetRepublic does not currently have an iOS or Android app.

Canada sportsbook bonuses summary

Top games to bet on this week

Here are the top games and events this week, with a healthy Canadian bias (all times in ET):

Alberta sports betting

On July 13, 2026, regulated online sports betting officially launches in Alberta.

Although Alberta sports betting has been legal for years, the switch to a regulated market means that some of the best sportsbooks in the industry will now be available in Wild Rose Country.

Check out our DraftKings Alberta review and FanDuel Alberta review for a breakdown of two of the best Alberta betting apps available at launch. You can also learn about other titans of the industry on the way to Alberta with our BetMGM Alberta review, Caesars Alberta review, and bet365 Alberta review. Or if you prefer to learn about Canadian sportsbooks coming to the province, dig into our Sports Interaction Alberta review and BetRivers Alberta review.

Betting options in Canada

Sportsbooks offer bettors a wide range of enticing bonus offers in a bid to stand out in a highly competitive market. You can, therefore, benefit from all manner of bonus bets, boosted odds promotions, deposit matches, bonus wagers, and more. These sportsbook bonuses can help you swing into a profit over the course of the year, so it is essential to snap up as many of them as possible.

However, there are wagering requirements and other terms and conditions that you need to know about. We have created this sportsbook bonus page to help you understand all the offers and how to sort through the fine print.

There's a wide range of sports to choose from including NHL betting sites, NBA betting sites, NFL betting sites, NFL parlay betting sites and NFL prop betting sites, and best boxing betting sites. Plus, while it's not a sport (depending on who you ask), you can follow local and international election markets with the ever-popular political betting sites in Canada.

Read on to learn more about the exciting offers you can take advantage of today at some of the best sports betting apps in Canada. And if you're in Quebec, check out our rundown of the top Quebec sportsbook bonuses.

Residents of Canada can always turn to bet365 as a great option. Canadians can take advantage of the bet365 bonus code (excluding in ON). 

Residents in the US also have plenty options: For more information and up-to-date odds, see the DraftKings promo code section, FanDuel promo code page, Caesars Sportsbook promo code, Fanatics Sportsbook promo code terms, or BetMGM bonus code info page.

Betting bonuses terms & conditions

Receiving bonus bet credits is a great way to stretch your hard-earned cash a bit further while getting the hang of sports betting. Before diving in, it’s important to understand the fine print surrounding these bonus bets and how to maximize value before it’s too late.

Expiration of promotions & bonus bet credits 💰

Most promotions involving bonus bet credits will expire within one or two weeks of being received. Be sure to always double-check how long your rewards are valid to avoid missing out. Same goes for the promotions themselves, which eventually expire as new bonuses replace them.

Odds & wagers requirements 📝

Some bonus bet credits have odds and wagering restrictions. Odds restrictions typically start at -200, meaning any bonus bet wager on a betting market with odds of -200 or lower are not allowed. This is to stop people from picking overwhelming favorites for the sole purpose of turning bonus bets into real cash.

This is where wagering requirements come into play. Some sportsbooks have what’s referred to as a ‘play-through’ or ‘rollover’ bonus, meaning you would need to bet past a certain monetary threshold to be able to withdraw bet credits as real cash.

For example, if you deposit $100 with a 3x rollover bonus, you will need to place $300+ worth of bets before making any withdrawals.

Game & win limits 💸

A game limit refers to how bonus bet credits can be spent with a specific sportsbook. For example, some will not let you use your bonus bets on certain sports or betting markets.

Similarly, a win limit hinders how much you’re able to win from a wager placed with bonus bet credits. For example, if a $40 bonus bet wins $200 but the win limit is $100, you will not be able to cash out the outstanding $100.

Expiry Dates 📆

Whether your bonus is comes as Bonus Bets, Bonus Funds, or some other form of site credit, it likely comes with some sort of expiry date. It could be as little as 72 hours or as long as 30 or 60 days. 

Make sure you've read the fine print that comes with your chosen bonus. The last thing you want to do is login one day and realize those bonus funds you were saving have suddenly expired and disappeared forever. 

Bonus types from sportsbooks in Canada

Canadian sportsbooks typically offer a few different bonus bets. Some of the most popular promotions are welcome (sign-up) bonuses, meaning you can only redeem them during registration.

That said, bonus bets are often available if you’re a returning player as well and can be awarded for any number of reasons. Here are the most popular types of first bet offer bonuses being offered by Canadian sportsbooks.

➡️ Deposit match bonus

A deposit match bonus is when your first real cash deposit with a sportsbook is matched up to a certain amount. For example, if a sign-up bonus is a 50% deposit match up to $1,000 and you were to deposit $250, you would receive $125 in bonus bet credits.

Remember, bonus bet credits are not a direct equivalent to real cash – meaning the $125 bonus cannot be withdrawn and spent elsewhere.

➡️ Bet & get bonus

Some sportsbooks have what is called a ‘Bet and Get’ bonus. A common example would be a promotion such as ‘Bet $5, get $200 in bonus bet credits.’ Essentially, a small wager earns a large amount of bonus bets whether it wins or loses.

➡️ No deposit bonus

There are some instances where a sportsbook will offer new players a no deposit bonus. This type of promotion is a good way to truly get a sports betting free trial, as bonus bet credits are awarded without any kind of deposit requirement.

➡️ first bet offer bonus

A first bet offer bonus, sometimes referred to as a ‘no sweat first bet’, provides a safety net for players who are making their first bet with a new sportsbook. For example, if you place an initial bet of $20 and it loses, you will be awarded $20 in bonus bet credits.

➡️ Parlay insurance bonus

Parlay insurance bonuses provide players a unique opportunity to get creative with multi-leg combination bets. Most promotions of this variety require a parlay bet containing at least four legs and will reimburse the player in bonus bet credits if only one leg doesn’t hit.

For example, if you were to place a $40 five-leg parlay bet and four-out-of-five legs hit, you would receive $40 in bonus bets. Conversely, if only three-of-five bets won, the parlay insurance bonus would not activate.

➡️ Reload bonus

A reload bonus is essentially a deposit match bonus for returning players. This type of promotion is typically offered at random, often via sportsbook app notification or email. Sometimes there will be a time constraint, so be sure to check how long that is if you want to take advantage of the promo but don’t immediately have the funds to do so.

An example of this would be a 75% reload offer up to $200, meaning a $200 real cash deposit would earn $150 in bonus bet credits.

➡️ Boosted odds

Sportsbooks will sometimes offer boosted odds on select markets. This can happen for a few different reasons, such as a boosted odds promo during the Super Bowl to augment betting activity.

For example, a sportsbook may send you an email or notification that says something along the lines of ‘Patrick Mahomes Over 1.5 Passing Touchdowns + Travis Kelce Anytime Touchdown parlay now available at +340 boosted odds! (Was +240).

➡️ Refer-A-Friend bonus

Many businesses offer a best sportsbook referral bonus to reward customers for recruiting family and friends, and sportsbooks are no different. This is the type of bonus where everyone wins, as the sportsbook receives a new customer and both players involved in the referral will earn bonus bet credits.

How to use bonuses and promos in Canada

Many bonuses and promotions in Canada have shifted away from needing a promo code, although there are still some that require it. Many of the aforementioned welcome offers that use codes can be redeemed with the SBR promo code SBRBONUS, but it's important to make sure prior to signing up.

For example, the Stake promo code is SBRBONUS, which is unique compared to the others. To redeem a welcome bonus or any other type of sportsbook promotion, follow the steps below.

1. Choose a sportsbook and register for an account

Select a sportsbook with a promotion that fits your current needs. Feel free to consult our best sportsbooks page if you need further guidance. Once you’ve made your choice, register for an account and verify your identity.

2. Make your first deposit

Once the registration/verification process is complete, it’s time to make your first real cash deposit. If the promotion you’ve activated is a deposit match, make sure your initial deposit is the full amount that you would like to be matched in bonus bets.

3. Select and submit your bet slip

After your deposit has been made, pick a sport and a betting market (or multiple if building a parlay). Submit your bet slip, kick back, and enjoy the action!

Matched deposit bonus offers

You generally have to deposit some of your own money into a new sportsbook account before you can unlock a sports betting bonus. This is called a deposit match bonus. For example, some of the best sports betting sites in Canada might offer you a 100% matching bonus if you sign up for a new account. That means it will give you 100% of the amount you deposit in the form of a bonus bet, up to whatever maximum they set.

How deposit matching bonuses work

If you deposit $100 of your own money, the sportsbook will kick in another $100, bringing your total to $200. Alternatively, a sportsbook could offer a 50% match deposit. In that case, you could deposit $100 and receive $150 to play with.

Some sports betting sites offer 150% or 200% matched deposits, while others might go to 300% or 400%. However, they may only allow you to deposit a small maximum amount when seizing these generous bonuses. You will notice that each betting site has a minimum and maximum deposit amount for anyone who wants to take advantage of a first deposit bonus bet bonus offer.

For example, one site might offer a 100% matched deposit up to $250, while a rival site could offer a 50% bonus up to $1,000. In the first case, you would be able to deposit $250 and receive $500 to play with. In the second case, you could deposit $1,000 and receive $1,500 to play with.

How to claim a deposit match bonus

You can only qualify for a sign-up bonus if you are a new customer. You may have to enter a promo code to unlock these bonus funds. If you do, check our table above for the most current verified bonus codes.

Your bonus funds usually aren't available right away, either for play or withdrawal. Instead, you have to unlock the funds with consistent play or by betting through the bonus amount a certain number of times. Read the terms and conditions to know exactly what you're getting, and what you have to do in order to actually take advantage of your deposit match bonus.

No deposit bonuses

This is a rare promotion. A no deposit Canada casino bonus essentially allows you to place a wager without having to deposit any of your own money. If your bonus bet wins, your winnings will be added to your account balance, and you can keep playing. If your bonus bet loses, you can walk away without losing any of your own money. 

Why would a betting site offer a bonus bet? The idea is that you will be so impressed with the sports wagering platform after betting for a bonus that you will decide to remain a long-term customer, deposit real money, and play various different markets. Some sports betting operators believe that getting your foot in the door is half the battle. They lure you in with a bonus bet and sell themselves in a short amount of time to encourage you to stick around.

You may find that a sports betting site offers subsequent bonuses after giving you a bonus bet in order to give you another incentive to stay. A no-deposit bonus bet is an appealing bonus offer for anyone who bets on sports. It's well worth snapping them up when you see them. We will always highlight no-deposit bonuses alongside match bonus offers and other bonus bets at SBR.

First bet offer

Some bonuses are branded as “bonus bets” but are more accurately called First Bet Offer. A sportsbook will promote that they will refund your first bet, if it loses, up to a certain amount. For example, if you bet $50 and lose, you'll get a $50 bonus bet as compensation. You can't cash it out, but it does give you another chance to pick a winner. 

Referral bonus 🤝

You will often receive bonus bets by encouraging your friends to sign up for an account at the site. For example, a sportsbook will give you a 100% bonus bet up to $100 if you refer a friend to the site. The friend must deposit $100 into a new account for you to receive the full $100.

Others will give you a 200% bonus bet for using the best sportsbook referral bonus, plus an extra $25 if that friend uses a specific deposit method. Some might give you a 25% commission on each referred player, paid out monthly. There is generally no limit to the number of friends you can refer and the number of bonus bets you can earn.

Boosted odds bonus offers in Canada

Many sports betting operators will offer boosted odds promotions in a bid to generate new business when a big sporting event looms.

This is particularly common among European betting sites. Let's say Liverpool has a big game against Everton in the Premier League and are heavy favorites to win. You might see a sports betting operator offering boosted odds on Liverpool winning. Instead of 2-to-1 (+200) odds, a book might boost them to 3.5-to-1 (+350). Snagging these boosts (when they make sense) can be a great way to pad your bankroll. 

The offer usually isn't limited to just new customers. That gives returning bettors a chance to use these bonuses too. However, they generally have small betting limits (Less than $20).

You will also have to deposit some of your own money to unlock the bonus. If you win, you will be paid in real money that you can instantly withdraw. These boosted odds bonuses are often available for a variety of sports, including all the most popular ones.

Sportsbooks run other creative bonuses to tempt new customers. You might find you can bet $10 on the first quarter-final clash at the US Open tennis tournament and then receive a subsequent $10 bet on each of the remaining quarter-finals. You might alternatively receive double the odds on your first bet.

These bonus bet offers are again more common among European sportsbooks, but US and Canadian-facing betting sites increasingly offer such bonus bet offers.

Reload bonuses 💰

A sports betting operator will generally offer you various incentives to stay loyal to the site. A reload bonus is one of the most common ways to reward customers for their ongoing loyalty. They are very similar to the bonus bet welcome bonus offers, but they are aimed at existing customers.

They generally come at a lower percentage than the sign-up sports betting bonus. For example, you might be given a 100% bonus on your first deposit and then a 25% reload bonus. Once again, you will find wagering requirements attached to a reload bonus, and you can always opt out if you find them too onerous.

Bonus spins 🎰

Most sports betting sites are also among the best online casinos, as many have dedicated online casino sections. They might offer you a matched deposit, bonus spins, or a combination of both to encourage you to sign up. Even if you only intend to play at the sportsbook, you may find that a site will offer you a matched sportsbook bonus and throw in bonus spins as an extra incentive. It simply gives you bonus spins of online slots in Canada, such as Starburst. These combination offers are some of the best online casino bonuses in Canada.

Bonus vs. cash bonus 💵

The top betting offers can broadly be divided into two categories: play bonuses and cash bonuses. There is one key difference between them: if you receive a cash bonus, your stake will be returned to you as part of your winnings if your bet is successful. 

If you take a bonus, the stake will not be included when your balance is fulfilled after a successful bet. Let’s say you receive a $100 cash bonus, and you use it to bet on the Toronto Maple Leafs and Ottawa Senators to go over their 5.5-goal game total, with odds of -110. If the teams combine for six or more tallies, you would make a $91 profit. If you placed that bet with a cash bonus, your account would be credited with $191 ($91 profit and your $100 stake returned as your bet was a winner).

However, if you placed that bet with a play bonus, your account would only be credited with $91, as you do not get the stake back on a play bonus. A cash bonus is, therefore, generally more appealing than a play bonus when you sign up at a sports betting operator and place your first bet.

However, you might find higher rollover requirements on a cash bonus, so read the small print before deciding which bonus bet promotions to take advantage of. As a general rule, risk-bonus bet offers are good to play rather than cash bonuses.

Rollover requirements

This is the crucial consideration that you must factor in when deciding whether or not to take advantage of a sports betting bonus. A rollover requirement refers to the number of times you have to play your account credit before you can think about actually making a withdrawal. For example, you might find a 5x rollover requirement attached to a 50% bonus bet first deposit bonus offer. This means you have to wager your bonus money and your own money five times before it will be available for withdrawal.

Each sportsbook in Canada sets different rollover requirements for its bonuses. They typically become more demanding as the amount you receive in bonus bets rises. For example, you might find an 8x rollover attached to a 200% bonus, a 6x rollover attached to a 100% bonus, and a 4x rollover attached to a 50% bonus. On reflection, you might decide that you stand a better chance of actually being able to withdraw money if you opt for the 50% bonus with a 4x rollover as opposed to the 200% bonus with an 8x rollover. With each bonus bet offer, you must bear in mind the percentage you will be given, the rollover required, the maximum bonus cap, and whether it is a extra play or a cash bonus. A 50% cash bonus up to $250 with a 5x rollover requirement is very different from a 150% extra play bonus up to $3,000 with a 16x rollover.

SBR will always tell you what the true bonus is in each case to help you make your decision. A 150% extra play bonus up to $3,000 might initially sound better than a 50% cash bonus up to $250, but it is a smaller true bonus. A rollover requirement is also referred to as a betting requirement or a playthrough requirement.

Other terms and conditions

You will generally only have a short period to claim your bonus. If you leave it there for more than 14 days, it will probably disappear. You might also be restricted in terms of the betting markets in which you can use your bonus bet bonus. For example, it might only be valid when betting on the spread or totals, or it might only be useful for particular sports.

A common condition of a bonus bet bonus is a minimum odds requirement. You cannot simply bet your bonus on a few overwhelming favorites at odds of -10000 and expect that to take care of your rollover requirement. You will generally find that you have to wager it at minimum odds of -200, -150, or even +100. This is another important point to bear in mind when weighing up how attractive these bonus bets and other bet promotions actually are. Some players prefer to simply avoid bonus bets and other offers altogether, but they can be very lucrative if you get it right.

For more, see our best sportsbook promos in the US.

Loyalty and VIP programs

Several of the fastest payout sportsbooks will run loyalty programs to encourage customers to stick with them. You will earn reward points every time you bet on a sporting event, bet at a table game, or bet on a virtual slot.

The number of bet points you earn may differ depending on the bet you place. For example, a site might give customers 1 point for betting $1 on either video poker or table games, 5 points for a bet of $1 on slot games, 3 points for betting $1 on sports singles (moneyline, spread etc.), 15 points for betting $1 on teasers, 25 points for betting $1 on a sports round robin or a parlay, 40 points for a $1 straight bet at the racebook or 60 points for a $1 exotic bet or multiple at the racebook. You would therefore earn 600 points by betting $10 on an exacta for the Kentucky Derby.

You can then exchange these reward points for bonus bets or other prizes. You will typically move up through the loyalty program tiers by betting a high volume or placing large wagers, and your rewards will improve the higher up the ladder you climb. High rollers and players with VIP status can expect to benefit from a personal account manager, enhanced bonus bet rewards and bonuses, exclusive promotions, faster withdrawals, cash back on settled bets, and other incentives, such as trips, gadgets, and hospitality invitations.

Contests

Sportsbooks will often host contests to keep players excited over the course of the year. These contests allow bettors to hone their handicapping skills and compete against one another for cash prizes, bonus bets, trips, and other exciting rewards.

For example, a sportsbook may run a contest where the customer with the highest total profit on NBA wagers during a promotion period wins $600, the runner-up wins $400, the bettor that finishes third receives $300, and so on. You find similar contests at most of the best NBA betting sites. 

There are also contests that you can pay to enter like a $250,000 NFL Mega Contest, a season-long handicapping contest that carries a first prize of $100,000. Your first entry costs $100, and subsequent entries are discounted.

SBR also runs various exciting contests for our members. You can win points and then exchange them for bonus bets at our top online sportsbooks. Sports betting sites will also run prize draws, put on promotions around seasonal events such as the NBA Finals or the Super Bowl and provide many more reasons to remain loyal.

Recent key developments in Canada sports betting

October 2026

-The Supreme Court of Canada reserves decision on Ontario's international iGaming appeal. The case concerns whether Ontario can connect its provincially regulated online games with international players.

September 2026

-BetMGM enters a multi-year deal with the Minnesota Vikings to become the NFL team's official sports betting and online casino partner in Canada.

August 2026

-A rise in gambling advertising in Alberta following the province's launch of a new private iGaming market last month draws public health concerns. Paul Messinger, a marketing professor at the University of Alberta, told CBC News that heavy advertising could push more youth and other at-risk residents toward problem betting.

-The Alcohol and Gaming Commission of Ontario fines Betty Gaming $120,000 after the operator notified the regulator in Nov. 2025 that underage individuals had breached Betty's age-verification system to create and fund accounts.

July 2026

-GeoComply, a Vancouver-based geolocation and data compliance company, reports that its operator partners processed over 3.2 million geolocation checks in the first week of regulated iGaming in Alberta. A peak of 53,000 checks were recorded during the FIFA World Cup final on July 19, with the majority of checks coming from Edmonton and Calgary.

-theScore Bet signs a multi-year deal to become the CFL's official sports betting and casino partner in Ontario and Alberta.

-Alberta launches a new competitive online sports betting and casino market, with roughly 20 operators available at launch.

-FanDuel announces it will launch its sports betting and casino products in Alberta on July 13 when the province switches to a regulated iGaming market.

-The Alberta Gaming, Liquor and Cannabis Commission outlines a target to flip the province's market share to a 75% channelization rate by July 2027, meaning three-quarters of online wagering would flow through regulated operators. Currently, unregulated operators account for roughly 70% of online gambling in Alberta. 

Where to find the best sportsbooks’ bonuses

You should bookmark this page to ensure you stay up to date on the latest matched deposit offers, bonus bet promotions, and other bonuses on offer (and when the NCAA Tournament rolls around, be sure to check out the top March Madness betting promos). However, you should always stick to safe, reliable, reputable sportsbooks. Many scam sites and shady operators are vying for your business. Stay away from anyone on our list of blacklisted betting sites.

They may offer highly attractive bonus first bet offer s and promise you all manner of bonus bets, but they have no intention of actually paying you out if you win your bet. If a bonus bet offer or a matched first bet promotion sounds too good to be true, it probably is.

For example, if you find a high cash bonus on a first bet with no rollover requirement attached, it should ring alarm bells. It could be an incredibly generous sportsbook, but that is highly unlikely.

One way to identify scam sites is to visit our blacklist, which details all the different sites that have stiffed players over the years. Many of them use bonus bet offers to lure you in, but you should avoid them and stick to the trustworthy sites listed on our top sportsbooks page.

Many of them offer great bonuses, so you are bound to find more than one that appeals to you. It is always worth signing up with more than one sportsbook, as that ensures you benefit from more than one bonus offer.