- End-to-end tech through its ownership of Bet.Works.
- Friend-focused features offer above-average user engagement.
- In-house odds sometimes offer mispriced lines.
- Low sign-up bonus.
- Trophies and loyalty programs offer no value for regular bettors.
- Will limit bettors at any time.
- Limited markets even for major events compared to competitors.
- Lack of unique features.
The Bally Bet app should see substantial improvements in time and could become a considerable contender once the company fully gets its legs under it. For the time being, its bare-bones operation and limited features don’t warrant much consideration as a part of your regular sportsbook rotation.
New User Bonus
Bally Bet has a pretty poor sign-up bonus compared to the industry standard. They offer two different bonuses. New users get a free $100 bet for signing up plus a $550 risk-free first bet. The risk-free bet can be used to wager on any event that doesn’t exceed +300 in odds.
You only get a bonus with the risk-free bet if your first bet is graded a loser, giving you some insurance. However, Bally’s limits the odds available for you to take advantage of, and the monetary value of $550 is severely below industry leaders. Caesars set the market with a $5,000 risk-free bet, and PointsBet offers a $2,000 risk-free bet. If you would prefer a deposit match, DraftKings offers a 20% deposit match up to $1,000.
Ongoing Promos and Contests
Bally Bet doesn’t have a vast offering of ongoing promos, and the promos they do have are nothing to write home about. You can find daily promos like happy hour deals where you get reduced juice of -105 for every pro football game from 1 PM to kickoff. They also have their “Bally Baller” contest, where you predict the last digit of both teams’ total points in each quarter. There is also the “Bally Diamond 8” contest for MLB. For this, you predict the exact total score in eight separate MLB events. These games come with nominal entry fees and offer a chance at massive payouts of up to $1 million.
Trophies are awarded for regular bettors that turn into free bet credits. Free bets are valued anywhere from $10-$500, but higher rewards have longer odds or high quantity winning bet totals. For example, place one winning bet with minimum odds of +50000 to earn this trophy and claim your $500 free bet. Place 100 winning live real money wagers will qualify players for a $100 free bet. Even some of the $10 free bets are harder to achieve, such as placing five consecutive winning real money wagers or placing a winning parlay bet with five separate events. These are online-only promos that don’t count in person. Free bets will expire after seven days of being credited to your account.
In addition to the featured contests at Bally Bet, you can regularly find promos and reduced juice revolving around local sports teams based on your location.
In addition to the trophies offered to regular bettors, Bally Bet has a loyalty rewards program. Unfortunately, it is a horrible program rivaling the value of spending $50 at an arcade to get enough tickets to afford a $0.10-cent eraser.
The loyalty program rewards you for your betting activity on Bally Bet or in the casino. You get 1 point per $2 on straight wagers, 2 points per $2 on teasers, 1 point per $2 X teams selected (max 10) on parlays, and 1 point per $2 on progressive parlays.
You must accrue 2,000 points for $1 in free play or 4,000 points for $1 in cash at the casino. Realistically, you need to spend $4,000 on straight wagers before you get a single dollar in free play rewards.
There is also a Premier VIP Program where members get exclusive offers and dedicated customer support.
In What States is Bally Bet Available?
Bally Bet is still very new to the market. It is currently only available in Colorado and Iowa. It has plans to launch soon in Virginia and Indiana. Bally’s was also one of the nine sportsbooks approved to operate online sports betting in New York by the New York State Gaming Commission. Despite the small footprint of the online betting platform, the Bally’s Corporation has market access in 16 states, showing the potential for rapid expansion of the Bally Bet app.
In addition to the online sportsbook, you can find Bally’s casinos in Indiana (Tropicana Evansville), Illinois (Jumer’s Casino and Hotel), Louisiana (Eldorado Shreveport), Nevada (Tropicana Las Vegas), New Jersey (Bally’s Atlantic City), Pennsylvania (under construction in State College), and Arizona (Phoenix Mercury). A pending launch in Virginia would make it the only state they plan to operate in that doesn’t offer a brick-and-mortar casino. They also submitted a bid in Chicago in late 2021 to build a $1.6 billion entertainment destination resort.
Quality of Odds at Bally Bet
Since Bally’s sources their odds in-house, you can occasionally find some mispriced lines with them. In addition, they frequently reduce the juice on local teams based on your location. Overall, their odds are pretty average, and they will limit bettors on a hot streak, so if you’re continually taking advantage of this, you’ll get capped quickly.
Sports Covered at Bally Bet
Bally Bet has average coverage for all major sports. You’ll find MLB, NFL, College Football, MMA (UFC, Bellator), Boxing, Golf, Tennis, Soccer, Auto Racing, NBA, NHL, College Basketball, WNBA, CFL, and International Baseball (KBO, NPG). For major sports like NFL, they offer alternative lines and a decent amount of props such as first TD scorer, anytime TD scorer, total passing yards, total receiving yards, etc. They also feature futures odds including weekly highest and lowest scoring teams. The props are inconvenient to navigate and often hidden inside the game lines, but most major sports have them available.
Online and Mobile Sports Betting Experience
Both the desktop and mobile app are simple to use at Bally Bet. It’s not inundated with promos and a bunch of featured contests that you’re not interested in, like some books. This is partly because there isn’t much going on with this company yet. There is a lack of cutting-edge features on both platforms, and the live betting feature is below average.
Even the upper-level management of Bally Bet will tell you that the best is yet to come with them. The company was waiting for its $2.7 billion acquisition of UK-focused Gamesys to build out Bally Bet, as mentioned in an early 2021 quarterly earnings call. The deal was finalized in October 2021.
Live betting is available via Bally Bet along with in-game props for all major sports. However, the live betting functionality is below-average at the moment and will surely be a topic to address as the platform is built out. There is no live streaming, but that could also change as Bally’s acquired naming rights in a 10-year deal in March 2021 for all Sinclair Regional Sports Networks previously branded with the FOX Sports Networks name.
Other Gaming Options at Bally Bet
The Bally Bet app doesn’t currently offer iGaming or casino options, but that should also change with their Gamesys Group acquisition, a leading global online gaming operator.
The Bally’s corporation also owns daily fantasy sports platform Monkey Knife Fight, SportCaller (a global free-to-play game provider used by FanDuel, CBS Sports, BetMGM, William Hill, and more), manages 12 casinos across eight states, a horse racetrack, and 13 Colorado-authorized OTB licenses. Their casino offerings will soon expand to 16 casinos across 11 states. It’s safe to say that if all goes well with expansion, we should see Bally Bet offering all the staples you find from major sportsbook platforms and potentially a racebook in the future similar to what FanDuel and BetMGM are now offering.
Social Betting Community
One of the unique concepts you’ll currently find at Bally Bet is their friend features that integrate a social media aspect with betting. Once you are following your friends, you can use a variety of features. Share and discuss wagers on your social feed, poke fun at your friend’s “lock of the night,” or celebrate a big win with your connected betting community.
On the interactive betting side, you can add your friends’ wagers directly to your bet slip with the click of a button and challenge your friends in custom leagues to earn betting bragging rights. You’ll also find your betting Hall-of-Fame with your biggest payouts, longest winning streaks, most considerable underdogs, and a wealth of other information on your profile.
Bally Bet Company History
Bally’s Corporation is a gaming, betting, and interactive entertainment company headquartered in Providence, Rhode Island. In 2020, casino operator Twin River Worldwide Holdings purchased the Bally’s name from Caesars Entertainment for $20 million and rebranded itself as Bally’s.
In March 2021, Sinclair Broadcast Group and Bally’s Corporation announced the official rebrand of their regional sports networks as Bally Sports. Bally’s acquired naming rights in a 10-year deal for all Sinclair RSNs, previously branded with the FOX Sports Networks name as a perk of the partnership.
In Oct 2021, Bally’s completed their acquisition of Gamesys Group for $2.7 billion, a UK-based leading global online gaming operator. These two transactions are pivotal in converting Bally’s into a premier global data-driven gaming company.
Conjoining Bally’s and Gamesys’ player databases and technologies provide Bally’s one of the largest portfolios of omni-channel cross-sell opportunities, consisting of in-person gaming, online sports betting, daily fantasy sports, iCasino, poker, bingo, and free-to-play games. These offerings, linked with Bally Interactive and Bally’s media partnership with Sinclair Broadcast Group position the company to achieve significant growth opportunities in U.S. online entertainment and sports betting.
Bally’s also agreed to acquire Manchester-based iGaming innovation studio Degree 53 in October 2021. As a specialist in software, UX, and app development for iGaming and sports betting operators, Degree 53 is tasked with assisting Bally’s with integrating its portfolio of Monkey Knife Fight, SportCaller, and Gamesys Group into a Bally Bet 2.0 launch in early 2022. Degree 53 clients include Penn National Gaming, Betfred, Scientific Games, and FDJ Gaming Solutions.
In November 2021, Bally’s Corporation ($BALY) reported a record-setting $314.8 million in revenue for Q3 2021, surging $198.2 million for a 170% increase year-on-year.
The Bally Bet app should see substantial improvements in time and could become a considerable contender once the company fully gets its legs under it. They plan to launch Bally Bet 2.0 in early 2022, which should look very different with help from Gamesys and Degree 53. Their ability to integrate Monkey Knife Fight as a DFS provider to Bally Bet will be a massive step in competing against big dogs DraftKings and FanDuel. For the time being, Bally Bet’s bare-bones operation and limited features don’t warrant much consideration as a part of your regular sportsbook rotation unless you find holes in their lines. Still, it’s a company to be bullish about going forward.