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Best Super Bowl Betting Promos: Get Up To $4,000 in Bonuses For 2024

Super Bowl 58 ended with the Kansas City Chiefs nabbing a thrilling 25-22 overtime victory over the San Francisco 49ers. Super Bowl 59 will be played next year in New Orleans, LA, and it's never too early to check out the best Super Bowl betting promos and futures odds. 

Editor's Note: bonuses are for U.S. residents only. Super Bowl bonuses are current offers and are subject to change.

Best Super Bowl Sportsbook Promotions


Variety of Banking Options

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  • Massive selection of markets.
  • Easy-to-use interface.
  • Wide variety of deposit/withdrawal options.

Betway Review

While this book won’t wow you with its design, you won’t find many apps easier to navigate – or with the sheer volume of sports markets Betway offers. Combine that with one of the best esports betting experiences in the province, and you have a global sports betting brand that deserves to be mentioned among the top options in Ontario.



Great Selection of Player Props

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  • Expansive sports menu.
  • Plentiful in-game betting options.
  • Easy to use interface.

BetVictor Review

BetVictor deserves significant credit for remaining relevant three-quarters of a century after first launching its bookmaking product. But its no-frills approach to the Ontario sports betting market is going to be a difficult sell compared with operators who do much more for their customers.



Canada's Most Popular Sportsbook

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  • Canada’s most popular online sportsbook.
  • Large variety of betting options.
  • Quality live betting options.

bet365 Review

bet365 Sportsbook and Casino launched in Ontario, Canada, on April 4, 2022, as one of the first iGaming operators licensed and regulated by the Alcohol and Gaming Commission of Ontario, iGaming Ontario, and the Responsible Gambling Council.



High Limits and Quality Odds

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  • High quality odds.
  • Higher limits than average sportsbooks.
  • Massive volume of sports.
Play Now

Pinnacle Review

It always pays to have an account with Pinnacle to benefit from its generous odds and early opening lines.



Live Betting on Variety of Sports

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  • Strong live event coverage.
  • Withdrawals processed quickly.
  • Instant deposits

PowerPlay Review

PowerPlay does have a fine selection of sports and live bet markets, and now you can download the app on iOS or Android.



Large Variety of Sports Betting Options

19+ - Gambling can be addictive. Play responsibly


  • Wide selection of live betting markets.
  • Good number of deposit options
  • Strong customer service.

LeoVegas Review

While LeoVegas has earned some praise for its mobile apps and was born as a mobile product, the overall sportsbook experience is average. If you like odds shopping and having multiple sportsbook accounts, then LeoVegas is worth adding to your list of options.



Great Live Betting Options

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  • Strong in-play betting component.
  • Easy deposit options
  • Good selection of sports

TonyBet Review

When it comes to the sports betting experience, there’s plenty sorely lacking here. From the vig-heavy odds to the strangely complicated interface to the list of sports with a more European audience in mind, it stands to wonder whether TonyBet truly cares about its Canadian audience.



New Mobile App

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  • Brand new mobile app.
  • Sizable sports menu.
  • Great customer service.

Bet99 Review

From the sheer number of sports offered (including a veritable buffet of eSports markets) to the ease with which bettors can place their wagers on the new mobile app, Bet99 clearly cares about giving its customers a memorable experience.



Quick, user-friendly interface.

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  • Customizable cashouts.
  • Personal bet configurator.
  • Quick, user-friendly interface. Review

From customized cash-out conditions to its proprietary personal bet configurator, players are treated to an experience unlike any other in Ontario.



In-Game Betting Options

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  • Focus on Ontario sports teams.
  • Unparalleled familiarity with Ontario market.
  • Fresh and exciting wagering interface.

NorthStar Bets Review

NorthStar Bets is now live in the growing Ontario market, promising a “uniquely local, premier user experience.” While not quite in the upper echelon of sports betting providers in the Ontario market, NorthStar Bets can still deliver a good product for those looking for a home-grown, Ontario-centric option.



Wide Variety of Betting Options

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  • Strong offering of sports markets.
  • New look and mobile app now in Ontario
  • Easy deposits and withdrawals.

Sports Interaction Review

SIA could be positioned to make a dent in the massive Ontario sports betting market. But while the product stands up well, the lack of a mobile app and a mediocre props market, among other things, will make it difficult for Sports Interaction to keep up with the lead pack.



Industry Innovator

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  • New Bet Tracker feature for great NBA experience.
  • 150+ live markets and competitive odds.
  • Early cash-outs and seamless deposit options.

PointsBet Review

PointsBet easily offers one of the best and most unique products in a copy-cat market. As long as you can stay off their radar as a sharp bettor, you will be hard-pressed to find a better product.


Exclusive Offer

Worldwide Popularity

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  • Global brand recognition.
  • In-play betting and live streaming.
  • Quality bet type options.

888sport Review

888sport offers a wealth of global experience being offered in over 100 countries. They’ve been operating since 2008 and are licensed with many different regulators across the world, including the Alcohol and Gaming Commission of Ontario. These regulations make 888sport a safe place to bet as a legal sports betting operator.



Live Streaming Options

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  • Great selection of betting markets.
  • Virtual sports can be a nice change of pace.
  • Competitive odds.

Betano Review

Launched on October 19, 2022, Betano offers a wide variety of bet types for both major and obscure sports plus decent odds for most markets.



Excellent Live Betting Platform

Caesars is a 21+ product


  • One of the world's largest sportsbook operators.
  • Longstanding relationship with Caesars Windsor.
  • Large offering of odds boosts.

Caesars Review

Caesars Sportsbook offers bettors one of the industry’s most expansive mobile betting menus. They offer live betting and live streaming throughout the day, featuring events worldwide.



Live Betting Odds

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  • One of the most popular online sportsbooks.
  • Substantial banking options.
  • Wide range of sportsbook bet types.

BetMGM Review

The sports betting platform at BetMGM is easily one of the most popular in the online sports betting market. They offer every sport you could imagine to bet on, a quality live betting platform and live streaming on select events. Unfortunately, if you’re an experienced bettor, you will be limited pretty quickly if you go on a roll.



Large Player Prop Selection

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  • Strong casino options.
  • Quality live betting selection.
  • Large offering of alternative lines and props.

BetRivers Review

Overall, BetRivers gives you an average sportsbook experience. Yet it is still better than most of the grey market options you’ll find, and you have the safety of betting with a locally-regulated sportsbook.



Ontario-Centric Offerings

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  • Same day cash payouts in store.
  • No account required to bet in store.
  • 100% of proceeds are reinvested in Ontario.


PROLINE+ is muddled in Ontario's second or third tier of legal online sportsbooks. They are a step behind the competition operating in the market in most aspects of their product.



HD Live Streaming

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  • Good selection of sports.
  • HD-quality live streaming.
  • Competitive odds across most markets.

Bwin Review

Bwin has its share of supporters – but there are those who have taken the world-renowned sports betting brand to task for several shortcomings.


Affiliate Disclosure: Each product featured on our website has been meticulously researched and selected by our team of experts. If you sign up through our links, we may get a commission.

21+. Gambling can be addictive, please play responsibly

Super Bowl betting promos explained

Editor's Note: bonuses are for U.S. residents only. Bonuses are current offers and are subject to change.

With more states offering legal sports betting than in previous years, thousands of new sports bettors were eager to wager on Super Bowl LVIII (or 58, for those who struggle with Roman numerals). Many just wanted to bet on which team would win, but there were hundreds of other popular markets, such as player props, game totals, and novelty bets, like the length of the national anthem.

The betting frenzy of the Super Bowl means sportsbooks are in heavy competition for your business. You can take advantage of this by snagging numerous Super Bowl betting promos at all the best football betting sites, many of which use football betting promo codes to trigger their bonuses.

We have taken the time to compile some of the best sportsbook promos you can use to bet on the Super Bowl. Make sure to view our Super Bowl odds for the most up-to-date info.

🔵 FanDuel Big Game promo: Bet $5, Win $200 in bonus bets

Same Game Parlays
Each product featured on our website has been meticulously researched and selected by our team of experts. If you sign up through our links, we may get a commission. 19+. Gambling can be addictive, please play responsibly.

New FanDuel customers are eligible for a bet $5, win $200 in bonus bets championship game welcome offer. Simply sign up with a new account and make a minimum $5 deposit. After that, bet $5 or more on any game or event (it doesn't have to be on the Big Game itself). If your bet wins, FanDuel will credit your account with $200 in bonus bet credits.

Here are the key terms and conditions you need to know about the FanDuel bonus:

  • Make a minimum $5 deposit and bet at least $5 on any sports market.
  • Your first bet must win to collect this bonus.
  • You'll be credited $200 in bonus bets within 72 hours of bet settlement (if your wager wins).
  • Bonus bets cannot be withdrawn as cash and expire after seven days.

While this offer doesn't match the $1,000+ value of some competitors, you only have to risk $5 to qualify, and you don't even need a FanDuel promo code to get started. 

FanDuel Kick of Destiny

In the past, FanDuel has really shown out with extra Big Game promotions. They held a Kick of Destiny contest in 2023, where former NFL superstar Rob Gronkowski was challenged to kick a 25-yard field goal live during one of the game's commercial breaks. If he made the kick, anyone who bet at least $5 on the game at FanDuel would split a $10 million prize pool.

Sadly, Gronk missed the field goal (remember, he was a tight end, not a kicker). However, FanDuel decided to pay out the prize money. They even bumped the prize pool up to $17 million after the massive success of the stunt.

The Kick of Destiny returned in 2024, along with a memorable marketing campaign focused on Gronk seeking redemption under the guidance of new mentor Carl Weathers (RIP). Oh, and John Cena was also there, for some reason. It didn't matter, though, as Gronkowski sailed his kick wide right, giving all FD users who picked MISS a share of the prize.

Stay tuned to see if FanDuel gives Gronk another chance in 2025. 

Check our FanDuel review for a more detailed look at what this sportsbook has to offer.  

Screenshots of FanDuel Sportsbook mobile app for Android devices.
FanDuel Android App

👑 DraftKings Big Game promo: Bet $5, Get $150 in bonus bets

Fan-Favorite Betting App
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DraftKings is one the most popular sportsbooks in the United States, so it's no surprise when they roll out the red carpet for new customers ahead of the Big Game. You can earn a bet $5, get $150 in bonuses welcome deal. Just make a minimum $5 deposit and wager $5 or more on any market, and no matter the outcome, DraftKings will send you a $150 bonus. It's really that easy. You don't even need a DraftKings promo code to qualify. 

  • Make a new account with DraftKings Sportsbook.
  • Fund your new account with a minimum of $5 as your first deposit.
  • Bet at least $5 on any available market.
  • Win or lose, DraftKings will credit your account with six (6) $25 bonus bets.
  • Bonus bets cannot be withdrawn as cash and expire in seven days.

This is one of the most user-friendly welcome offers in the industry. However, DraftKings has an alternative welcome bonus you can choose: a 20% deposit match, up to $1,000. This offer can potentially net you $1,000 in bonus funds if you deposit at least $5,000. It may not suit the majority of casual players, but it could be worth it if you're laying down larger bets. You can only claim one of DraftKings' welcome offers.

To learn more, head over to our full DraftKings review.

Screenshot of DraftKings Sportsbook mobile app for iOS devices.
DraftKings iOS App

🟢 bet365 Big Game promo: Bet $5, get $150 in bonus bets

Canada's Most Popular Sportsbook

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Each product featured on our website has been meticulously researched and selected by our team of experts. If you sign up through our links, we may get a commission. 19+. Gambling can be addictive, please play responsibly.

bet365 is helping new users prepare for the annual football showcase by a bet $5, get $150 in bonus bets welcome bonus. 

Gambling problem? Call 1-800-GAMBLER

Here’s how this offer works:

  • Create a new bet365 account.
  • Make sure you use the bet365 promo code SBRBONUS when registering.
  • Make a minimum $10 real money deposit.
  • Many any bet of $5 or more with 30 days of opening your account.
  • Qualifying bet must have odds of -500 or greater.
  • Win or lose, bet365 will credit your account with $150 in bonus bets.
  • Bonus bets don't expire, but will disappear if your account if inactive for 90 days.

If you're looking for a bonus with a little more kick, bet365 also offers a first-bet insurance welcome promo, up to $1,000. It's similar to Caesars' deal, where you get refunded your first bet amount if it's graded as a loss. Keep in mind that you can only choose one offer, so make your choice carefully.

Get more in-depth analysis with our bet365 review.

Screenshot of bet365 Sportsbook mobile app for iOS devices.
bet365 IOS App

🏛 Caesars Big Game bonus: Up to $1,000 first bet insurance

Excellent Live Betting Platform

Caesars is a 21+ product

Each product featured on our website has been meticulously researched and selected by our team of experts. If you sign up through our links, we may get a commission. 19+. Gambling can be addictive, please play responsibly.

Caesars has always been generous to their new users and their offerings for the Big Game are no different. The Caesars promotion offers a bet credit of up to $1,000 if your first qualifying bet loses. Just use the Caesars Sportsbook promo code SBRBONUS1000 when you sign up.

Here’s how to trigger the potentially lucrative Caesars bonus:

  • Open your new Caesars account and deposit at least $10.
  • Place your first qualifying wager within 30 days.
  • If your bet loses, you will receive a single bonus bet credit equal to the amount of the losing bet, up to $1,000.
  • The bonus bet cannot be cashed out directly and can only be used to make an additional wager on Caesars.
  • Bonus bets expire after seven days and are not included in any potential payouts.

Our Caesars Sportsbook review goes into further details on what you can expect.

Screenshot of Caesars Sportsbook mobile app for Android devices.
Caesars Android App

🦁 BetMGM Big Game promo: Up to $1,500 first bet insurance

Live Betting Odds

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Each product featured on our website has been meticulously researched and selected by our team of experts. If you sign up through our links, we may get a commission. 19+. Gambling can be addictive, please play responsibly.

BetMGM offers a Big Game promotion, one of the best in the business. It offers up to $1,500 in first-bet insurance. Use the BetMGM bonus code SBRBONUS to activate this deal.

Here is how to take advantage of their welcome bonus:

  • Open a new BetMGM account and deposit a minimum of $10 into your account.
  • Place your first wager of $1 or more.
  • If your bet loses, BetMGM will refund the entire amount via bonus bets, up to $1,500.
  • Expires Dec. 31, 2024 at 11:59 PM ET.
  • Your qualifying bet must be placed within seven days of opening account.
  • Bonus bets expire after seven days and cannot be withdrawn as cash.

Discover more of what you can expect from this sportsbook with our BetMGM review

Screenshot of BetMGM Sportsbook mobile app for Android devices.
BetMGM Android App

🏈 ESPN BET Big Game promo: Up to $1,500 in bonuses

ESPN BET might be new to the game, having only launched in November 2023. However, it's already available in 18 different states and seems poised to break out in a big way in 2024. The ESPN BET welcome bonus will likely play a big part in attracting a solid player base.

The ESPN BET welcome offer is up to $1,500 in bonuses via a pair of great welcome offers: a 200% first deposit match up to $500, and an up to $1,000 First Bet Reset. New customers can claim both offers.

You don't need any kind of ESPN BET promo code to qualify for this deal.

Here's a quick guide to claim your First Bet Reset in bonus bets:

  • Download ESPN BET and make a new account.
  • Make a real money deposit (keep the first deposit match offer in mind).
  • Make a qualifying wager of any amount, with any odds, on any market.
  • If it loses, ESPN BET will refund you entirely, up to $1,000, via bonus bets.
  • The bonus bets come as five (5) 20% chunks.
  • Bonus bets cannot be cashed out and expire after 7 days.

The deposit match bonus arrives as Eligible Cashback, which unlocks slowly as you make additional wagers. You'll get 10% of every future wager back as cashback, until you've unlocked the entire amount. Any unused cashback expires after 30 days pass.

Best Super Bowl betting promotions

Sportsbook 🏆Promo Code ✅Welcome Offer 💰
⭐ FanDuelNo Code RequiredBet $5, win $200 in bonus bets
⭐ DraftKingsNo Code RequiredBet $5, get $150 in bonus bets
⭐ bet365SBRBONUSBet $5, get $150 in bonus bets OR $1,000 first bet
⭐ BetRiversSBRBONUSSecond chance bet up to $500
⭐ BetMGMSBRBONUSUp to $1,500 in bonus bets
⭐ CaesarsSBRBONUS1000Up to $1,000 First Bet on Caesars
FanaticsNo Code RequiredUp to $1,000 in bonus bets
⭐ ESPN BETNo Code RequiredUp to $1,500 in bonuses

Note: bonuses are for U.S. residents only. Super Bowl bonuses are current offers and are subject to change.

How Super Bowl betting promos work

The Super Bowl is the biggest betting event of the year for most sportsbooks. The marquee NFL championship attracts both seasoned and rookie bettors who want to take part in the massive pop culture phenomenon that is the Big Game. Even non-gamblers (or even people who aren't football fans) are known to slap down a small wager just to add to their entertainment value. 

You can potentially increase your profit margin by using a Super Bowl betting promo. Every major sportsbook will have a Super Bowl offer, whether it's their typical welcome gift or something even more enticing to coincide with the main event, which is the Super Bowl. 

Generally, here's how a Super Bowl betting promo works:

1. Choose a sportsbook

Pick a sportsbook from our list above, or find another good option that is legal and licensed in your location. The best bonuses are usually reserved for new customers, so it might benefit you to sign up somewhere new. However, most sportsbooks offer decent Super Bowl promos for existing users too.

2. Make a deposit

A no-deposit Super Bowl bonus is pretty rare. Almost every promotion will require you to make a minimum deposit and a small real money wager of some kind. Most sportsbooks have a minimum deposit of $5 or $10 (depending on the banking method).

3. Use a promo code

Not every Super Bowl offer requires a promo code, but some of them do. Refer to our table of verified and exclusive promo codes above. If needed, make sure you input the code when you register or deposit to claim the best possible bonus. The best Super Bowl promos are typically announced in January when the NFL playoffs are in full swing and the big game is mere weeks away. 

4. Place your bet

The Super Bowl has almost endless betting options. You can simply pick a team to win on the moneyline or point spread or go with something more exotic like a game or player prop bet. Popular prop options are which team will score first, whether the first points will be from a touchdown or field goal (or safety), or who will be winning at halftime. You can also bet on things not related to the game at all, like how long it will take to sing the national anthem. 

5. Collect the bonus

Whether you opted for a 'Bet & Get' offer, a 'First-Bet Insurance' deal, or something slightly different, it's now time to collect your Super Bowl bonus. Ensure you've met all the terms and conditions first. Your bonus should appear automatically in your My Account section of the sportsbook. If it doesn't (which is rare), reach out to customer support for help.

6. Cash out

Hopefully, your Super Bowl bet was a winner, and you now have some profit to withdraw. Or you earned some bonus bets that will give you another chance to make a winning bet. Maybe even both!

Head to your sportsbooks' Banking or Cashier section, follow the withdrawal steps and set your transaction in motion. Remember that bonus bets cannot be withdrawn as cash, and most withdrawals take between two and seven days to hit your account. 

Super Bowl betting and promos quick facts

Here's a short rundown of all the important details you might need to know before claiming a Super Bowl betting bonus of your own and making some picks before the NFL's annual championship showcase:

Super Bowl betting promo quick facts
📆 Super Bowl dateSunday, Feb. 9, 2025
Kick-off timeApprox. 6:45 P.M. EST
🌎 Super Bowl locationCaesars Superdome, New Orleans, LA
🏈 2025 matchupACF Champ vs. NFC Champ
🏆 Defending Super Bowl winnerKansas City Chiefs
Defending Super Bowl MVPPatrick Mahomes
🎤 Halftime performerTBD
🎵 National anthem singerTBD
💰  Largest bonusBetMGM: Up to $1,500 in bonus bets
💵 Best bonusFanDuel: Bet $5, get $200 in bonus bets
🏈 Most betting optionsFanDuel

🏈 Odds to win Super Bowl 59

Can't wait for the next NFL season to get going? You can get a head start on the 2024-25 campaign by placing a Super Bowl 59 bet on most major sportsbooks, who already have their odds up, before the 2024 NFL draft, any potential trades, or big name free agency signings. If you can make the right call up to a year in advance, you could be in for a nice payday.

Here are the current odds for Super Bowl 59, which will be played at the Caesars Superdome in New Orleans, Louisiana. Surprisingly, the Kansas City Chiefs were not installed as favorites after winning back-to-back championships in 2023 and 2024. Can Patrick Mahomes and company pull off the unprecedented three-peat?

Pipping the Chiefs at the top of the NFL odds board is the San Francisco 49ers, who fell to the Chiefs in Super Bowl 58. Check out the table below for the current Super Bowl odds and ensure you keep tabs on our experts' NFL picks throughout the football season.

TeamDraftKings 👑FanDuel 🔵BetMGM 🦁
Kansas City Chiefs+550+600+600
San Francisco 49ers+600+600+650
Baltimore Ravens+950+950+1000
Buffalo Bills+1200+1500+1400
Detroit Lions+1200+1300+1200
Cincinnati Bengals+1300+1400+1400
Houston Texans+1600+1600+1400
Philadelphia Eagles+1700+1400+1400
Dallas Cowboys+1700+1600+1800
Green Bay Packers+1900+1900+1600
New York Jets+2000+2000+2200
Miami Dolphins+2200+2400+2500
Atlanta Falcons+2500+2400+2800
LA Rams+3000+3000+3000
Chicago Bears+3000+4000+3000
LA Chargers+3500+4000+4000
Cleveland Browns+4000+4000+4000
Jacksonville Jaguars+4500+4500+5000
Pittsburgh Steelers+5000+5000+4000
Indianapolis Colts+6000+5500+6600
Seattle Seahawks+6500+6500+6600
Tampa Bay Buccaneers+7500+5500+8000
Minnesota Vikings+8000+8000+8000
New Orleans Saints+8000+9000+6600
Washington Commanders+10000+12000+15000
Arizona Cardinals+10000+8000+10000
New York Giants+10000+15000+15000
Las Vegas Raiders+10000+10000+8000
Denver Broncos+15000+18000+15000
New England Patriots+15000+25000+15000
Tennessee Titans+15000+15000+15000
Carolina Panthers+25000+30000+25000

Why trust SBR's Super Bowl betting reviews?

We know that there's a lot of noise floating around the internet following the explosion of legal sports betting in more than three dozen U.S. states. It can be hard to separate fact from fiction sometimes, especially as the industry itself is moving at a lightning-fast pace. 

However, the staff here at SBR have been providing expert knowledge of sportsbooks for more than two decades. We keep in regular contact with all the major sportsbooks to ensure we convey the most accurate, up-to-date information on all bonuses and promotions, whether they are Super Bowl-related or not. 

We publish daily content about the best odds, best sportsbook promotions, and whether there have been any changes to state gambling laws. You can rest assured that if you read something on SBR, it's been verified, fact-checked, and scrutinized via our stringent Editorial Policy

Super Bowl promotions and bonuses by state

Each state has its own list of legal and regulated sportsbooks, which offer a variety of welcome bonuses and sign-up promos. To see the options available in your state, find your location in the table below. Each page has the latest sports betting news and developments, plus up-to-date information on the best bonuses you can earn:

Super Bowl betting promos FAQ

What is the best Super Bowl betting promo?

The best promo is arguably Caesars' $1,000 first-bet insurance offer. You can make whichever wager you like, knowing you'll get your stake back as a bonus bet if you're wrong. 

Do I need a promo code to bet on the Super Bowl?

No, you don't necessarily need a promo code to make a Super Bowl bet. Many online sportsbooks don't even use promo codes. However, a handful of them (Caesars, BetMGM, and bet365, for example) still offer generous welcome bonuses to customers who use a promo code when they sign up. Scroll back up to see our list of verified Super Bowl promo codes. 

What sportsbooks offer Super Bowl bonuses for existing players?

Most sportsbooks will make enticing offers for existing customers when major sporting events roll around. FanDuel, for example, has run the Kick of Destiny promotion for two straight years now. DraftKings and bet365 both had plenty of odds boosts and Happy Hour special bets leading up to Super Bowl 58. 

Do Super Bowl bonuses expire?

Yes. All sportsbooks have a time frame when new customers' bonus bets expire. It usually ranges anywhere from 7 to 14 days (but sometimes longer). Any promo specific to the Super Bowl will only be available leading up to the game. Make sure to read our best sportsbook reviews for more.

How can I bet on the Super Bowl?

The Super Bowl is the most bet-on sporting event of the year. That shouldn't be a surprise since there are a multitude of ways to bet on the game.

From popular markets such as player props, Super Bowl MVP, and touchdown scorers, there are a number of markets that surround the game but wouldn't be available for any other regular season or playoff game. These include the length of the National Anthem, who the MVP will thank first in his post-game speech, the outcome of the pre-game coin toss, or even what color Gatorade will be dumped on the winning coach. 

Check out our page on the best Super Bowl betting sites to find out which sportsbook is the best fit for you. If it's your first time betting on football, we can teach you how to bet on the NFL.