SBR Editorial Policy

Who does research?

Sportsbook Reviews research

SBR has a diverse team of professionals that we utilize when reviewing each sportsbook. We have experienced members of the sports betting industry walk through each online sports betting site to analyze the fundamental features, promos, sign-up process, terms and conditions, and more. 

SBR tracks the data of these features and weighs them against competitors in the market to see where each sportsbook stands compared to the industry average in features such as promos, betting app user ratings at the App Store and Google Play, and banking options.

To analyze the user interface and user experience, SBR seeks the opinion of professional graphic and product designers. Our sports betting experts collaborate with designers and rate each sportsbook’s user interface and experience based on a specific list of criteria. 

SBR also utilizes the help of SEO (search engine optimization) experts to track the popularity of each sportsbook to help us gauge monthly active users. These experts track Google’s search volume traffic for each online sportsbook and impressions or click tracking data across our site and partner sites.

News research

Sportsbook Review’s news team is devised from a collection of freelance and full-time content editors and betting analysts. All writers have extensive experience in the sports betting industry and experience working in the newsroom environment.

Writers use a variety of sources when doing research for breaking news posts, news stories, and features. Betting sites, Sportsbooks, top sports news websites, and social media are used in most cases for research.

Picks research

Sportsbook Review’s expert betting picks come from a collection of freelance and full-time betting analysts. All analysts have extensive experience in the sports betting industry.

Writers do their own research to back up their recommended picks, verified by SBR’s team of in-house Publishing Editors. Statistics come from official league sites when possible or other well-respected and verifiable stat sites. Odds and lines come from our top-rated sportsbook, and picks are based on the odds at the time of writing.

While we can never guarantee a pick will be correct, SBR strives to fulfill an obligation to provide factually accurate advice.

Who creates the content? 

Sportsbook Reviews writers

SBR assigns specific sportsbooks to an individual with extensive experience in sports betting and iGaming. This individual is responsible for creating the content and managing the overall review process of their specific sportsbook. Those duties include collaborating with graphic and product designers and SEO experts to properly gather all necessary data for each sportsbook and weigh it against its competitors in the market. 

Our sports betting expert is tasked with reviewing each sportsbook with a sincere and unbiased mindset. The comparison system we use helps nurture this by creating a set algorithm that automatically weighs data points and generates a grade based on quantitative data available per sportsbook. Our grades are not for sale. There is no monetary contribution from a sportsbook that helps rank them higher than they rightfully should be based on our algorithm.

News writers

SBR covers a broad range of industry news. The full-time and freelance writers populate the website with a wide variety of topics covered, including state betting information, breaking news in the sports world and how that changes the odds, trending social betting content, and betting features.

Picks writers

SBR covers the most significant events in sports each day and week and the top sports betting futures markets. Assignments are given to freelancers and full-time betting analysts who are responsible for researching and making their picks based on the available news and data about the selected market.

Analysts make all their picks based on their projected outcomes. No bet is guaranteed, but analysts are asked to provide the information they would use to place their wagers.

How is the information verified?

Sportsbook Reviews

We pull as much information as possible directly from the operator for our sportsbook reviews to ensure that the data is official and accurate. As an affiliate partner with sportsbooks, we also have direct contact with them to clarify any details we think could be misconceived by users. 

News

All SBR news content is verified through a publishing editor. The publishing editor is responsible for verifying that all betting info is accurate before being published on the site. Odds, stats, sources, and spelling are the responsibility of the publishing editor to avoid any errors in copy.

Picks

SBR’s team of experienced Publishing Editors verifies all information provided in copy submitted by analysts. We seek the most official source for all information, whether it be the league site or other reputable stat providers. Odds, lines, lineup news, and weather conditions are accurate based on available information at the time of publishing.

How to submit corrections

We have a dedicated team of experienced content editors to ensure that all content and data are accurate before publishing. Although, as with anything containing a human element, mistakes can happen. If you notice information on our site that is outdated or inaccurate, please let us know by contacting us at EDITORIAL@SBRMAIL.com.

Current Affiliate Partners

Individual sportsbooks we have partnerships with include:

10bet, 888sport, Bet365, BetFred, BetMGM, BetRegal, BetRivers, Betsson, Betway, Caesars, ComeOn, Coolbet, DraftKings, FanDuel, FOX Bet, Guts, LeoVegas, Marathon, MatchBook, MobileBet, NordicBet, NoviBet, Pinnacle, PointsBet, PowerPlay, Sports Interaction, SugarHouse, theScore Bet, Tipico, Unibet, William Hill

How We Make Money

SBR has been a sports betting authority since 1999. The relationships we have built over time with regulated, licensed, and legal betting sites have allowed our professional sports betting experts to assist in resolving disputes between operators and bettors, rightfully returning millions of dollars to our community members. 

SBR may receive an advertising commission if you visit a sportsbook or casino betting site via select affiliate links across our site, create an account, and make a deposit. However, our grades are not for sale and are based on quantitative data weighing each sportsbook’s features, such as live betting options, betting apps, and more, against its competitors.