NFL Says They’re Monitoring Prediction Markets Despite Previous Concerns

In an interview with Front Office Sports (FOS) on Radio Row, NFL Executive Vice President Jeff Miller said the league is currently observing the prediction market industry and has yet to decide on a definitive outcome for where it wants to go with them in association with the NFL. 

The comments came ahead of Sunday’s Super Bowl 2026 matchup between the Seattle Seahawks and the New England Patriots. According to the American Gaming Association, the big game is expected to generate over $1.76 billion in wagers.

Miller describes prediction market apps as “dynamic”, adding that he sees them as a great fan engagement tool and that there’s no denying that they’ve helped the league in terms of popularity over the years. 

Despite that, Miller remains on the fence about endorsing prediction markets, unlike other sports leagues, such as the NHL, which have partnered with prediction market platforms Kalshi and Polymarket in the past. 

“There’s no question that we’re going to be spending a lot of time talking about [prediction markets] in the coming months, and maybe even years,” he said. “But our principles are going to remain the same.”

Miller has been outspoken about prediction markets in the past. In written testimony to the House Committee on Agriculture in December, he expressed concerns about the impact of sports-event contracts on sporting integrity. He also noted that the NFL was concerned about the lack of safeguards these contracts provided compared with those offered by the best sports betting sites.

Regardless of his previous apprehension toward prediction markets, Miller notes that the same wariness was applied to sportsbooks before the league ultimately partnered with them. “The same thing will have to happen if the Polymarkets and Kalshis of the world end up continuing on this trajectory to become a regulated business. We’ll have to figure out how to do that,” Miller concluded. 

Prediction market ads barred from Super Bowl

Despite Miller’s comments on prediction markets, they have still been barred from advertising at the Super Bowl. According to FOS, they appear to be in the league’s prohibited category, meaning that, as well as ads containing tobacco, pornography, and firearms, prediction markets are also no longer welcome. 

The ban reinforces the league’s current stance on prediction markets, taking a rather obvious approach compared to those of the NHL, MLS, and UFC, which have embraced prediction markets for their respective leagues. 

While prediction markets have been barred from the Super Bowl, the decision was made before the 2025 season kickoff, with the NFL ruling that they were not allowed to broadcast their services all season. 

Typically, the Super Bowl is the most-watched US event of the year, with broadcast network Fox saying last year it drew an average of 127.7 million viewers. Ads during the event tend to be 30 seconds long, with the average cost per slot reportedly $10 million. Last year, Fox had sold around twelve slots for $8 million each.