Super Bowl 2026 Prop Bets Highlight Intersection of Sports and Pop Culture
As Super Bowl 2026 approaches, prop betting continues to expand beyond on-field events, with a growing focus on pop culture.
The best sports betting sites and prediction market apps have started offering novelty bets on celebrity relationships, fashion, halftime show appearances, broadcast moments, and emotional responses.
For the upcoming Super Bowl, pop-culture prob bets have focused on celebrities that are associated with the game. This includes bets on whether players and musicians will confirm relationships, appear together on broadcasts, and acknowledge each other publicly.
For example, FanDuel Canada currently lists odds of +1100 for Stefon Diggs proposing to his girlfriend, Cardi B, while the odds of him not proposing are -4000. Other fun prop bets come in the form of whether Kendall Jenner and Devin Booker confirm their relationship before the Super Bowl, thanks to Jenner’s involvement in the Fanatics Super Bowl ad, where Booker and she exchange betting quips after CEO Michael Rubin posted the ad on Instagram.
Odds that they won’t get together are at -144, while odds that they will are +146.
Other bets focus on potential halftime guest performers, drawing on artists with recent collaborations or prior Super Bowl appearances. These offerings rely less on game performance and more on public visibility, cultural relevance, and audience expectations.
Cardi B leads the odds with -250, followed by J Balvin at -160, and Jennifer Lopez tied at -125 with Ricky Martin.
Additionally, several props focus on broadcast presentation rather than football results. Some track whether a celebrity cutaway will occur before a specific in-game moment, while others center on emotional reactions, such as whether a player or coach will cry during the national anthem.
Other markets also base their postgame traditions on the group or person the Most Valuable Player winner will praise first in his or her acceptance speech during the broadcast.
Together, these prop markets show how betting increasingly operates as a shared entertainment experience rather than a purely analytical exercise.
Prediction markets grow as Super Bowl advertising remains restricted
The expansion of novelty prop betting is concurrent with the rapid rise of prediction markets over the past year. These companies have received significant funding, and traditional sportsbook companies have launched or introduced prediction-style products alongside regulated sports betting.
Despite the rise of novelty prop betting and prediction markets, advertising by prediction markets is still prohibited during Super Bowl LX broadcasts.
The NFL still has integrity concerns about sports-event contracts due to the lack of safeguards in regulated sports betting, such as easily manipulated markets and official league data requirements.
As a result, prediction market commercials are not permitted on NFL broadcasts throughout the season. However, the platforms continue to offer markets tied to Super Bowl commercials. This includes which brands will advertise during the game.
In limited cases, local affiliates may air different commercials than the national broadcast, potentially leading to prediction-related advertising appearing outside the main feed.
