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An ESPN camera as we look at the details of ESPN BET Live's debut on the flagship ESPN network.
An ESPN camera during the first half of the game between the Arlington Renegades and the Orlando Guardians. Photo by: Raymond Carlin III/USA TODAY Sports.

ESPN BET is taking its quest to become one of the country's best sports betting sites to the main stage. 

Around the same time that ESPN BET took over as PENN Entertainment's betting partner last winter, the daily sports betting show ESPN BET Live got underway as a rebranded entity. In its original iteration - Daily Wager - it aired on ESPN2 and ESPNEWS since 2019. 

On Aug. 12, it finally gets its chance to shine on the main stage, debuting on ESPN.

The show

ESPN BET Live is headed to the main network just ahead of the NFL and college football seasons, and we have the details of the big move and recent company news.

While the debut won't catch the first official week of the NFL preseason, plenty will still be on the docket. 

Tyler Fulghum hosts ESPN BET Live, often featuring sports betting analysts Joe Fortenbaugh and Erin Dolan.

The network announced that on Monday's show, Fulghum and Fortenbaugh will be joined by Greg McElroy and Dan Orlovsky, and on Tuesday's episode, Stanford Steve will join the duo.

There will be plenty of talk about the NFL and college football, as well as topics related to the daily sports schedule. 

The sportsbook

Since taking over from the failed Barstool Sportsbook experiment as PENN's partner, ESPN BET is now available in 18 states, including some of the nation's biggest markets. 

Bettors in the Pennsylvania sports betting, Arizona sports betting, Michigan sports betting, and New Jersey sports betting scenes, as well as many others can legally use the sportsbook. If you live in an area where the sportsbook is legal and want to check out its offerings, use our ESPN BET Promo code.

While it was strong out of the gates, capturing an 8% market share in its early days, that figure had been nearly cut in half by the first quarter of 2024.

PENN will hope that getting eyes on the product via the main ESPN stage will help boost its numbers, although it seems to be a long way off from making a meaningful dent in the market shares of the two behemoths: DraftKings and FanDuel.

It recently announced that it would lay off 100 employees as part of its drive to grow ESPN BET, not so long after approving board pay packages and re-electing members despite shareholder pushback.

It hasn't been all doom and gloom, however. 

The company recently announced it was targeting a fall launch in the New York sports betting market after taking over for WynnBet, and earlier this year, it launched its first retail sportsbook.