Betsafe Review

Betsafe Summary

Editor's Note: Betsafe closed its online sportsbook in Colorado on Sept. 30, 2024. It remains open many other jurisdictions, including Canada. This review remains published for historical purposes. 

As part of the Betsson stable of sports betting and online gaming companies, Betsafe has a sterling global reputation – but will that play with the discerning U.S. betting audience?

Betsafe's first foray into the rapidly-expanding American market (via Colorado) is a mixed bag. While there's plenty to like here, from a user-friendly interface to a strong live betting presence and award-winning customer support, Betsafe's welcome bonus simply isn't that competitive – and the lack of a desktop option limits the upside here, as well.

Here's a look at Betsafe's U.S. sports betting offering, and why beginner players who prefer ease of use over bells and whistles might favor this sportsbook more than experienced bettors.

Betsafe Quick Facts

Betsafe Locations

At present, Betsafe's only U.S. presence is in Colorado – but you can be sure that it will seek out additional markets as more states adopt legal sports wagering.

Betsafe Sportsbook has been cleared to operate in 100 countries worldwide in 12 languages. Their parent company Betsson is a significant player on the global legal gambling scene.

Sports Leagues to Bet On

As a legal provider with nearly two decades of experience catering to players worldwide, our Betsafe review wasn’t surprised to see a large selection of sports available to bet on. Here's a look at how Betsafe covers off the top sports for the U.S. betting crowd:

NFL Betting

The best U.S. sports betting sites load up on NFL wagering opportunities – which means Betsafe is in good company here. A quick perusal of the site yields more than 300 betting markets per game on average, with a great mix of basic (spreads, totals), player and team props and pre-built combo bets like Team X to win and Receiver X to score a touchdown.

NBA Betting

Strong NBA betting markets are a point of emphasis for Betsafe's U.S. sports betting app. In addition to moneyline, spread and totals wagers, Betsafe offers countless team and player props for each regular season and playoff game. You can also find a great selection of live betting opportunities here, with odds that are comparable to the industry leaders.

College Football

NCAA football coverage is one area where Betsafe lags behind the competition. The number of available games is acceptable, but in most cases Betsafe only provides token secondary pre-game odds markets (though there are a modest number of in-game opportunities, as well). And clicking into its matchup statistics section takes you off-site, which isn't the best setup.

College Basketball

We have similar concerns with the way that Betsafe serves NCAA basketball bettors. There are certainly plenty of college hoops matchups to choose from over the course of the regular season, but you're only getting the bare minimum in terms of game-by-game betting markets. As with every other major U.S. sportsbooks, those markets increase for March Madness.

NHL Betting

The NHL betting crowd is well-served by Betsafe, which provides a stunning number of betting markets on par with the top sportsbooks in America. Players have nearly 400 pre-game betting opportunities for every regular season and post-season game, including a vast number of player props centered around goals, assists, points, shots on goal, power-play points and saves.

MLB Betting

You know that sports betting apps like Betsafe prioritize MLB betting during those summer months when the U.S. professional sports scene is otherwise quiet. Players can expect to see hundreds of betting markets for every MLB game during the regular season and playoffs, with a bounty of player prop opportunities and a healthy in-game wagering market, as well.

Other Sports Leagues

As a global sports betting entity, Betsafe offers action on loads of international soccer leagues. You'll also find the most popular secondary markets from North America and abroad like UFC/MMA, tennis, NASCAR/motorsports, PGA, and more.

Online Betting Experience

This is where Betsafe’s user experience shines through. Betsafe is a professional, clean, and modern sports betting app – quality from when you sign in until you cash out. That said, if you aren't keen on using your mobile device to bet, you're out of luck for the moment.

Website Experience

We'll keep this short and sweet: at present, there is no desktop option for Betway's U.S. sports betting product. This might change at some point, but for the time being, users can only bet using the iOS or Android app.

Mobile Betting and Betting App

The Betsafe betting app is as professional and as pleasing as any online gambling product we have seen in the U.S. market, easily downloaded for iOS or Android. The mobile site is also extremely user-friendly.

Our tests revealed a smooth and glitch-free interface with clear, easy-to-follow directions for the sportsbook and online casino. Everything is laid out very well on the site, from the download instructions to the various services available with the Betsafe brand. It is presented in a way that everyone can understand.

Still, not everything is perfect here. I received a 404 error (requested page not found) when trying to access the A-Z sports list on the iOS app, and some of the load times are longer than users would probably like to see. But overall, this product performs well.

Betsafe offers standard odds compared with the biggest sportsbooks in the U.S. market, and this might be an area in which the site could look to make headway. Lowering vig to 16-18 cents on standard totals and spreads would go a long way toward differentiating Betsafe from its American competition – though that doesn't seem likely to happen anytime soon.

Live Betting

Live betting options have become a crucial part of a sportsbook’s offerings, and our Betsafe online review was happy to see that the company has taken some extra time with its live betting angle. Vital stats are readily available, live updates on the site are timely, and live streaming is available with Betsafe in the U.S.

Betsafe in-play betting is powered by an industry leader in live betting software, Evolution Gaming. Overall, live betting is another true strength of the platform and rivals any sportsbook available to U.S. bettors.

Casino, Poker, & Other Gaming Options

Since Betsafe is only available in one U.S. market, and Colorado doesn't allow online casino games, the company can't yet offer its other gaming products. Should Betsafe make its way to a state which permits online casino and poker games, we'll update this review.

Betsafe History

Betsafe is a subsidiary of a recognized gambling giant, Swedish-based Betsson Group. Launched in 2006, Betsafe hasn’t been shy about its expansion plans and now has a presence in 100 global markets, including the United States, with a reported 500,000 clients.

Betsafe is owned and managed by BML Group LTD, based in Malta, and is licensed under that jurisdiction. Ireland has also approved the Betsafe online casino brand. Betsafe has gained and maintained a foothold in markets worldwide and brings a top-tier sportsbook, an excellent live betting platform, and strong customer service that rivals the best in the global market.

Customer Ratings & Reputation

We were able to weed through a ton of feedback on the Betsafe product, both domestic and foreign. We found very little in the way of unique complaints and concerns that you don't see from every other sportsbook.

As for the product itself, consumers and gambling insiders love what Betsafe brings to the U.S. market – a full-service sportsbook and online casino, backed by the best software providers in the business and the most trusted SSL Encryption technology in the business, tasked with keeping your personal and banking information safe. Certification from the top online gaming testing and standards agency, eCogra, adds to the Betsafe rating and reputation factor.

Regarding reputation, Betsafe is strong but not quite in the top-tier of rated sportsbooks.

Customer Service

Customer service has become a critical part of sportsbook offerings. Betsafe reviews such as this have made them especially so.

We are happy to report that Betsafe has a good customer service suite. We found that all inquiries were answered swiftly and in a friendly, satisfactory manner. Expect a wait of no more than 30 seconds via live chat, while Betsafe posts on its Help Center page that it responds to email inquiries typically between 30 and 60 minutes after they are received.

Betsafe Contact

24/7 Live Chat
Email: support@co.betsafe.com
Phone: Callback request supported
FAQ Help Center

Betsafe Legal Betting

Betsafe is regulated in Colorado by the Colorado Division of Gaming.

Responsible Gambling

The legal age for sports betting in most states is 21+. This is subject to regional regulation. Please play responsibly. Betsafe complies with the rules laid down by the regulating bodies in the states in which it operates.

Here are a few resources to help ensure you are gambling responsibly.

• National Council on Problem Gambling (NCPG): The NCPG has over 50 years of experience assisting people and families affected by problem gambling. You can call or text them (1-800-522-4700) or join their 24/7 Live Chat.
• Center for Problem Gambling: The Center has been funded by the New York State Office of Alcoholism and Substance Abuse Services (OASAS) since 1996. They are committed to serving anyone affected by a gambling addiction. Treatment is confidential and provided regardless of a person’s ability to pay. Their gambling counselors have significant experience working with problem gambling and include therapists who are Nationally Certified Gambling Counselors.
• BeGambleAware.org: Offers free, confidential help and support to anyone worried about gambling for themselves or others.
• Gambling Therapy: A global service provided by Gordon Moody offering free emotional support and advice to anyone affected by gambling.

Why Choose Betsafe?

Betsafe may not be the biggest name in the U.S. online gambling market, but our online review gives it a big thumbs up in most aspects of its overall experience. Betsafe offers bettors in the U.S. a great combination of sports and casino gaming options and high-level usability.

Streamlining the download, sign-up, banking, and overall sports betting experience was a treat, allowing us to place wagers quickly and easily rather than trying to figure out just how to get in on the Betsafe action.

If we do have a beef with the Betsafe brand, it is the disappointing playthrough requirement on their sign-up bonus. We would rather see a matched bet here, or a bonus which doesn't require betting five times the value of the given amount. It would also behoove Betsafe to serve those players who would rather bet on their computers (or at least give them the option).

In conclusion, our Betsafe online review came with a solid view of the overall wagering experience for U.S. bettors. Experience and a strong presence worldwide mean something, and Betsafe has seized on both to become an excellent online betting destination despite a few key issues.