Betfred Review

Betfred Sportsbook Summary

Betfred started life in the 1960s as a single betting shop – but look at it now! The company has transformed into an online gambling giant, offering everything from sports betting in the U.S. to slots and cutting-edge casino games in the UK.

While the sportsbook here isn’t as extensive as some of its competitors, the odds are fair, and the mobile app stands out. Here’s everything you need to know about Betfred Sports.

Betfred Quick Facts

Betfred Locations

Betfred is live and legal in the following states:

• Iowa
• Pennsylvania

Betfred recently exited the states of Arizona, Colorado, Maryland, Ohio, and Virginia, as it struggles to gain market share in the U.S. betting landscape. 

Sports Leagues to Bet On

Betfred offers 22 sports for players to bet on, with several markets available for each of its most popular sports. Here are some sports leagues you can place bets on at Betfred.

NFL Betting

Betfred offers a standard range of betting options for NFL wagers, including Super Bowl, divisional and conference futures, moneylines, spreads, totals, and in-game wagers each Sunday during the season.

NBA Betting

There's no shortage of NBA betting options for the millions of U.S. hoops fans, as Betfred offers moneyline, spread, and total plays for every game on the schedule. Bettors can also wager on conference, championship futures, and multiple player props.

College Football

Betfred offers moneyline, spread, and total plays for NCAA football (Division I) games on any given Saturday during the season, along with various futures markets for the National Championship, conferences, and divisions.

College Basketball

Betfred has the bases covered when it comes to NCAA basketball betting, offering traditional markets throughout the regular season and conference tournaments. And as with most providers, Play Maverick steps things up a notch before March Madness tips off.

NHL Betting

Though the least popular of the four major North American sports, NHL betting is beginning to garner more attention in the United States. Betfred offers standard moneyline, puckline, and totals markets, period-specific betting markets, and exact playoff series outcomes.

MLB Betting

Betfred offers comprehensive MLB markets. Apart from your standard moneyline, spread, and totals, bettors can wager on player props, futures, and first five innings game props.

Other Sports Leagues

Thanks to its UK roots, Betfred has solid coverage of international markets that some books lack. You’ll find endless options for betting on soccer, from odds on Premier League matches to Leagues One and Two. There is also the FA Cup, Scottish Premiership, and European leagues to explore. The markets include everything you might expect, and the odds are generally competitive.

You can bet on golf tournaments all over the world at Betfred. There are Grand Slams galore at Betfred. You can bet on all the biggest tennis tournaments, from Wimbledon to the US Open. The ATP Tour is also included, with the ATP Cali Challenger and the ATP Malaga Challenger drawing huge interest. ITF World Tennis Tour matches are also available.

Rugby fans won’t be disappointed by the options at Betfred. The sportsbook covers both Rugby Union and Rugby League games, with numerous options available for fans. Choose from English Premiership games, Internationals, Six Nations, and World Cup matches. Rugby League options include Betfred’s leagues, the Betfred Championship, and NRL and State of Origin.

The bookmaker also takes bets on Australian rules, boxing, cricket, cycling, and even eSports. League of Legends events are often available, and players can bet in-play and cash out when they prefer. 

Online Betting Experience

Betfred offers a mobile betting app for iPhone and Android and a standard desktop offering.

Website Experience

Betfred’s online experience is up there with some of the best online gambling companies. The site has been designed with usability in mind and regularly updated to keep it looking fresh and inviting. It’s easy to find everything you’re looking for on the Betfred site, so you’ll have no trouble discovering new markets and placing bets on everything that piques your interest.

Mobile Betting and Betting App

Betfred offers mobile betting via its mobile site and purpose-built apps. The sportsbook provides apps for both Apple and Android, which can be easily downloaded from the relevant app stores in seconds. There are state-specific apps, so make sure you get the right one.

In our opinion, the mobile app is sometimes inconsistent in regards to the website's design. It possesses a white background, and the live betting menu is not immediately available. The top ribbon also has a 'Popular Parlays' option that is not on the main website, and the 'Betfred Boosts' tab is also unavailable. Otherwise, it's easy to navigate and utilize to place bets.

Live Betting

Bettors looking for in-game action will find Betfred's live betting features easy to utilize on the website. 

Odds are consistently updated, and placing the bet is a seamless process. 

Unfortunately, the live betting on the app is inconsistent. Upon entering, the bettor will have to find the live betting option on the top ribbon, but the odds aren't always available as they are on the website - which is curious.

In-play betting covers many markets, with the option to cash out entirely or partially at any point.

Casino, Poker, & Other Gaming Options

In the U.S., Betfred only offers a sportsbook. However, you can find table games, slots, and video poker at their various retail locations:

• Colorado: Saratoga Casino
• Iowa: Grand Falls Casino
• Pennsylvania: Wind Creek Bethlehem
• Louisiana: Paragon Casino Resort
• Arizona: We-Ko-Pa Casino Resort
• Nevada: Mohegan Sun Casino

Betfred History

The Betfred we see today can be traced back to a single betting shop, which opened its doors in the 1960s in Ordsall, Salford. Now, the company has 1,480 shops across the UK, with a particular focus on the North West of the country.

Betfred expanded significantly with the launch of its online offering, which now caters to players all over the UK, U.S., and beyond. It recently celebrated 50 years in business, with staff and owners raising a toast to the company that has become known as a UK ‘Big 4’ bookmaker.

The Iowa retail location at Grand Falls Casino was Betfred's first property in the United States.

Customer Ratings & Reputation

In the UK, Betfred has an excellent reputation among players who visit its shops and gamble online. It is well known for offering fair, competitive odds on all the most popular sports, and its customer support team is always quick to help should players encounter any issues. 

That said, Betfred has yet to establish itself as a premier betting platform and application in the United States market, and its app has a good-but-not-great 4-star rating on the Apple App Store from nearly 10,000 reviews.

While 4/5 might seem like a strong showing, it pales in comparison to marquee sportsbook apps like Caesars, BetMGM and PointsBet. Many user complaints center around login issues and confusion over promotional offerings.

The Google Play rating is slightly better at 4.1/5 through more than 5,000 user reviews.

Customer Service

Betfred has a fully responsive and helpful customer service team like all the best online gambling companies. 

Agents are available via live chat Monday to Thursday from 9 a.m.-10 p.m. and Friday to Sunday from 9 a.m.-12 a.m.; they respond quickly to inquiries and are quite pleasant to deal with overall.

You can also reach out to support via state-specific emails for help. They typically respond within a one-hour time frame. 

Users also have the option of contacting Betfred via text - though message and data rates apply - and by telephone. We love the common sense behind offering a text option for customer service, which oddly isn't an option found at many sportsbooks worldwide.

Callers are directed straight to a customer service representative who is friendly and helpful.

Betfred Contact

• Email: support.(state abbreviation)@betfred.com
• 24/7 Live Chat
• Text: 515-293-4693
• Phone: 947-333-9991

Betfred Legal Betting

Betfred locations are regulated by each state's respective gaming commission, making it a safe and secure locally-regulated betting site.

Responsible Gambling

The legal age for sports betting in most states is 21+. This is subject to regional regulation. Please play responsibly. Betfred complies with the rules laid down by the respective gaming commissions in the states where it operates.

Here are a few resources to help ensure you are gambling responsibly.

• National Council on Problem Gambling (NCPG): The NCPG has over 50 years of experience assisting people and families affected by problem gambling. You can call or text them (1-800-522-4700) or join their 24/7 Live Chat.
• Center for Problem Gambling: The Center has been funded by the New York State Office of Alcoholism and Substance Abuse Services (OASAS) since 1996. They are committed to serving anyone affected by a gambling addiction. Treatment is confidential and provided regardless of a person’s ability to pay. Their gambling counselors have significant experience working with problem gambling and include therapists who are Nationally Certified Gambling Counselors.
• BeGambleAware.org: Offers free, confidential help and support to anyone worried about gambling for themselves or others.
• Gambling Therapy: A global service provided by Gordon Moody offering free emotional support and advice to anyone affected by gambling.

Why Choose Betfred?

Betfred is a big name in sports betting, particularly in the UK. While the sportsbook doesn’t offer quite the same number of different sports, those that it does offer include all the most popular games for U.S. customers.  

Betfred’s odds are mainly fair and competitive, and there are plenty of different markets for players to get involved in.

We like how Betfred has penetrated the American market in recent years – but there is undoubtedly room for improvement if Betfred hopes to be lumped in with the market leaders in the U.S. like DraftKings and FanDuel.

Betfred is worth having an account at, especially if you enjoy taking advantage of retail locations near you.