PGA Tour Expands Betting-Focused Broadcasts with DraftKings, ESPN

The PGA Tour and its broadcast partner, ESPN, have announced an expansion of their betting-related golf coverage in 2026, as sports betting continues to grow in professional golf.

Beginning with the WM Phoenix Open, PGA Tour Live Betcast, which is now presented by DraftKings, will air across a dozen events during the 2026 season on ESPN+. The alternate broadcast will run for more than eight hours each day across all four rounds of each event, alongside ESPN’s main tournament feeds. In total, Betcast is expected to deliver more than 400 hours of coverage in 2026. 

The Betcast format centers on real-time betting discussion, live odds analysis, and previews of markets linked to tournament outcomes and individual matchups. The initiative follows a limited debut in 2025, when the Betcast aired roughly 50 hours across six events.

According to the PGA, coverage will span the season’s early events through to the Tour Championship at East Lake Golf Club. ESPN confirmed that the Betcast will be available through the ESPN App, with their on-air team providing hosting and analysis throughout the season.

“The PGA Tour is pleased to present more than 400 hours of live betting coverage in 2026 alongside our collaborators at ESPN and DraftKings. Building on the success of last year’s feed, we are excited to further expand this season with the support of DraftKings and its world-class golf product, as fans will have a host of new betting markets and storylines to follow as they watch along with the broadcast,” said Scott Warfield, PGA Tour Vice President of Gaming. 

Kalshi signs Bryson DeChambeau

At the same time, prediction-market platform Kalshi has entered the world of golf through its first athlete endorsement agreement. The company has signed a deal with golfer Bryson DeChambeau that includes ads, media appearances, and branded content.

The agreement will also include prediction markets tied to events in which DeChambeau competes. Kalshi has previously offered contracts related to golf, including LIV Golf events, though some of those markets were discontinued last year. 

A Kalshi spokesperson told Front Office Sports that golf generated $456 million in trading volume on Kalshi’s platform in 2025, making it one of its strongest-performing sports categories. The company has increasingly pursued partnerships with established sports organizations and media outlets as part of its broader growth strategy. 

DeChambeau’s endorsement comes amid uncertainty over his competitive future. His LIV Golf contract runs out at the end of this year. Recent developments, including the PGA Tour’s introduction of a Returning Member Program with financial penalties, have clouded the outlook for players considering a return to the PGA Tour from LIV Golf.

Kalshi’s deal with DeChambeau is also the latest move by the prediction market apps industry as it seeks mainstream attention and legitimacy. At the same time, firms like Kalshi face intense legal scrutiny, with ongoing legal battles in multiple states.