Fanatics Launches Fanatics Markets in 24 States

Sportsbook operator Fanatics has confirmed the rollout of Fanatics Markets this week.

The move introduces its prediction market across 24 states, including California, Texas, Florida, and Washington. The platform is designed to let users trade on sports, finance, and cultural events, with launches scheduled in phases over several days. 

The first wave goes live in 10 states and includes contracts covering sports, finance, economics, and politics. Fanatics stated that additional markets such as crypto, stocks, tech, and music will be added early next year.

“For years, Fanatics has given fans new ways to enhance their fandom through team merchandise, collectibles, tickets, gaming, events and more,” Fanatics Betting and Gaming CEO Matt King said in a statement. “Now, with Fanatics Markets, we’re giving fans a safe, and intuitive way to engage with the moments that move sports and culture, and to pick a side and profit along the way if their prediction is correct.”

Prediction market apps have experienced significant growth alongside the legalization of online sports betting, with industry trading volume reaching nearly $28 billion as of October, according to figures from Crypto.com. That growth has prompted several operators to pursue their own event-contract products.

DraftKings moved into the space in October with its acquisition of Railbird, while Flutter-owned FanDuel plans to introduce a prediction markets platform with CME Group this month. Fanatics CEO Michael Rubin previously confirmed the company's plans to enter the category.

Fanatics said Crypto.com will provide pricing for the markets, and customers will be able to access the broader Fanatics ecosystem using a shared wallet. The rollout begins Wednesday in Alaska, Delaware, Hawaii, Idaho, Maine, New Hampshire, North Dakota, Rhode Island, South Dakota, and Utah. 

Additional states, including Alabama, Minnesota, Mississippi, Nebraska, New Mexico, Oklahoma, Oregon, South Carolina, and Wisconsin, follow on Thursday, with California, Florida, Georgia, Texas, and Washington going live on Friday.

Fanatics Sportsbook marks Missouri sports betting launch

As Fanatics expands its prediction market nationwide, the company is also leveraging the launch of legal Missouri sports betting with a substantial new-user promotion. Missouri bettors gained access to legal wagering on Monday, and Fanatics Sportsbook introduced an offer providing $300 in bonus bets when new customers place a $30 wager. 

The offer is available across all sports, allowing new users to apply the bonus to all qualifying bets in the NFL, NBA, NHL, college basketball, or futures markets. Fanatics also outlined other promotions, including FanCash bonuses, and multi-day incentives designed to onboard new customers during the first week of legal wagering.

With sports betting now live in Missouri, the $30 for $300 Missouri sportsbook promos from Fanatics are an opportunity for new users to try new bet types, such as player props and same-game parlays. This promotion began on Dec. 1, alongside Monday Night Football, marking the first opportunity for sports bettors to access the platform on the state's first day of legal sports betting.