Westgate SuperBook Sees Early Sharp Action on Super Bowl 2026 Props

The Westgate SuperBook released its full Super Bowl 60 proposition betting menu Wednesday night, continuing a long-standing tradition that gives professional bettors first access to one of the largest prop offerings in the US market. 

Nevada sports betting bettors lined up for nearly two hours to place wagers on the Seattle Seahawks versus New England Patriots matchup, with individuals permitted to place up to two $2,000 bets at a time before rejoining the line.

According to the Las Vegas Review-Journal, the initial release included more than 500 two-way proposition bets tied to the game, with total wagering options exceeding 1,000. Westgate accepted action at the counter before publishing the props on its mobile app, a practice designed to allow early sharp money to shape the market. According to Westgate Vice President of Race and Sports John Murray, most bettors placed wagers at the maximum allowed limits.

Murray said the prop release night had been part of the sportsbook’s identity for decades and remained aimed at distinguishing the SuperBook from competitors that often impose lower betting limits. He added that many attendees had participated in the event for more than 20 years and included bettors with long-term winning track records.

Several early wagers drew attention from sportsbook staff, including player reception totals, rushing participation props, special teams outcomes, and distance-based kicking markets. Murray said that while the SuperBook accepted significant sharp action, favorable results for professional bettors often correlated with balanced outcomes for the house by kickoff.

Murray also noted growing interest in novelty wagers such as Octopus and Scorigami props, alongside traditional bets like overtime and safeties.

NFL maintains betting ad limits for Super Bowl 2026

As betting interest intensifies ahead of the Super Bowl, the NFL is keeping restrictions on sports betting advertising during the game. The league permits no more than six total betting-related commercials from pre-game coverage through the conclusion of the broadcast, and betting ads represent only a single-digit percentage of total Super Bowl commercials.

Economic factors have historically limited participation, with a 30-second ad costing roughly $8 million before production expenses. The two most recent Super Bowls each included advertisements from two betting operators, well below the permitted maximum.

Concerns have been raised by gambling harm advocates who argue that sportsbook advertising may pose risks to individuals with gambling problems or those in recovery, particularly when campaigns feature celebrity endorsements. Tim Schlittner, Director of Communications at the National Football League, said six total betting ads were allowed between kickoff and the end of the game.

Online casino-only operators have never had an ad presence at the Super Bowl, despite many sportsbook brands also operating online casino platforms in other states, with the NFL continuing to distinguish between traditional sports betting and other forms of wagering.