ProgressPlay Moves into Sweepstakes Casino Sector

The rollout comes as US regulators increase scrutiny on sweepstakes casinos, with several states moving to ban them.

Ziv Chen

Last Updated: September 16, 2025 2:36 PM EDT • 2 minute read

Online casino content provider ProgressPlay is preparing to launch its turnkey sweepstakes casino platform built around a dual-currency system.

The rollout comes as U.S. regulators increase scrutiny on sweepstakes casinos, with several states moving to ban them from operating outside regulated gambling frameworks. Governors in several states have already signed off on prohibitions, with approval still pending in states such as New Jersey and New York.

At this week's SBC Summit 2025 in Lisbon, ProgressPlay showcased its Sweepstakes and Standalone Solutions alongside its white-label sportsbook, real-money online casino, and bingo offerings. The company said it expects to sign up more than 40 operators of social casino games for the new platform.

The system will run on Gold Coins for gameplay and Sweeps Coins that can be redeemed for prizes, a structure similar to other sweepstakes models already under regulatory fire.

ProgressPlay stated that the platform will include geolocation tracking and in-state age verification to ensure legal compliance. CEO Itai Lowenstein described the launch as a step toward building long-term operator partnerships in sweepstakes gaming, emphasizing its focus on content frameworks and player retention.

The company currently works with more than 150 casino partners. Among them are Evolution Gaming, Play'n GO, and Hacksaw Gaming, along with over 100 sportsbook partners and 150 platform clients.

Despite this expansion, ProgressPlay is still managing the fallout from a £1 million fine imposed by the UK Gambling Commission in August over failures in anti-money laundering and social responsibility procedures.

California sweepstakes ban advances

The timing of ProgressPlay's launch is questionable, given that California lawmakers are taking steps to restrict sweepstakes casinos. The Assembly recently voted to pass Assembly Bill 831, legislation to prohibit online sweepstakes casino operators.

The Assembly voted unanimously 63-0 to concur in Senate amendments following a unanimous 36-0 vote earlier this week in the Senate. The legislation now resides on Gov. Newsom's desk and must be signed or vetoed by him within 30 days. If he does nothing, it will automatically become law.

The bill underwent amendments before it passed, such as clarifying that the law applies to casino-type sweepstakes and not social sweepstakes games. The amendments enjoyed broad legislative support, with the Senate sending the legislation back for concurrence after the incorporation of modifications.

Stakeholder reactions showed divides in the gaming sector. The Social Leadership and Gaming Alliance, supported by some Northern California tribes with limited or no gaming establishments, responded.

However, larger tribal groups supported the measure. The tribes argued that the online sweepstakes, if left to operate unchecked, would directly compete with tribal gaming enterprises and cannibalize state-licensed gambling.

Its arrival on the governor’s desk is the last step before California can become the latest to join other states in banning online sweepstakes casinos.

Written by:
Ziv Chen

Ziv has over two decades of experience in the igaming and sports betting industry, having served in senior marketing and business development positions with both B2C and B2B companies, including Playtech and Microgaming. In 2019, Ziv decided to pursue his passion for writing and became a fulltime industry journalist, covering casino, sports, and gambling business news. He’s specialties include casino games and technology, US state gambling regulation, company performance, as well as gambling affiliates and marketing. As a Pitt graduate, Ziv is a diehard fan of all Pittsburgh sports teams, with the Steelers at the top of the list. In his free time, he enjoys reading crime fiction, biographies (mainly of sports personalities, but not only) and American history. Ziv’s Favorite quote: “We're going to pursue perfection, knowing full well we won't catch it, but we're going to relentlessly chase it," Mike Tomlin, Pittsburgh Steelers Head Coach.