MyPrize and Crypto.com to Launch Unified Social Gaming and Prediction Markets
MyPrize has teamed up with Crypto.com Derivatives North America (CDNA), the CFTC-registered exchange and clearinghouse, to launch MyPrize Markets. The new platform brings together social gaming and prediction markets in one place.
This is the first time Crypto.com has worked with a social gaming company. It said that the partnership will use its institutional-grade infrastructure to help MyPrize's more than one million users around the world.
According to MyPrize CEO Zach Bruch, the partnership will lead to new products in the sports, entertainment, and cryptocurrency markets, as well as improvements to the platform's livestreaming and community features. He also said that using Crypto.com's technology will help MyPrize Markets handle billions of dollars in trading volume.
The new platform aims to make prediction markets easier to use and more social by combining gaming, live streaming, and event-based participation into one app. MyPrize users will be able to trade predictions and talk to creators in real time.
Travis McGhee, Crypto.com's Global Head of Capital Markets, said the partnership is "the next generation of financial markets." He pointed out how crypto, social media, and event-based trading are increasingly collaborating. McGhee said that MyPrize's size and the way people use it make it a great partner for bringing prediction markets to new people.
Crypto.com's CFTC-regulated infrastructure ensures compliance and security, while MyPrize retains full control of user experience design. MyPrize, on the other hand, has full control over how users interact with the site.
The partnership adds to Crypto.com's list of global partners, which includes the Crypto.com Arena in Los Angeles, Formula 1, UFC, and the UEFA Champions League.
Crypto.com expands entertainment reach
Building on the momentum of its collaboration with MyPrize, Crypto.com is extending its event-based trading strategy into the entertainment world. The company and Hollywood.com have announced an exclusive partnership to launch entertainment-focused prediction markets through CDNA.
The new product will allow users to trade federally compliant event contracts tied to movies, television, music, and award shows.
McGhee said the partnership continues the company's goal of bringing prediction markets to mainstream audiences. He noted that entertainment fans are among the most engaged consumer groups, and that the new product provides them with a legal and interactive way to participate in entertainment forecasting.
Hollywood.com Co-CEO Mitchell Rubenstein said the initiative creates "the first prediction platform dedicated entirely to pop culture," where fans can predict outcomes such as box-office results, TV awards, and music chart success. Real-time pricing will let users react instantly to industry news and participate directly in entertainment trends.
The entertainment contracts will be offered exclusively through CDNA and promoted across all Hollywood.com digital platforms, marking another step in Crypto.com's effort to bridge financial markets with cultural engagement.
