Hard Rock Bet Becomes Official Sportsbook of the NBA's Orlando Magic

The Orlando Magic have entered into a multiyear agreement that will see Hard Rock Bet as the NBA team's official sportsbook. The partnership will begin with the upcoming 2025–26 season. 

The deal expands the brand's visibility at the Magic's home arena, Kia Center, where fans will encounter Hard Rock Bet integrations throughout the venue. The sportsbook will occupy a branded space on the Terrace level, be featured on the new arena's jumbotron, and have its branding displayed on baskets during portions of home games not televised nationally.

The alliance also encompasses original social media content, themed events promoting nights, and additional fan experiences through a new Hard Rock Bet Magic Club, accessible via the Florida sports betting app. 

As Florida’s only legal sportsbook, Hard Rock Bet is growing its associations statewide. Hard Rock Bet already sponsors the Tampa Bay Buccaneers and Miami Heat.

“It’s enhancing the fan experience. And that’s at all games at the Kia Center, but certainly on the road as well,” said Magic Senior Vice President of Global Partnership, J.T. McWalters. “And they’ve proven to do a great job at some of the other team partnerships that they have.”

The deal was headed by McWalters along with Director of Global Sales Steve Duffy, Chief Sales Officer Michael Forde, and Hard Rock Bet Managing Director of Corporate Strategy Nick Menas.

Hard Rock Bet expands engagement

The partnership with Magic follows the launch of Legendary Reward Drops by Hard Rock Bet this past June. A new loyalty offering that aims to boost player engagement through tiered, activity-focused incentives. The offer boasts eight weekly tiers, each providing increasingly high-level rewards based on game frequency and the total number of games played.

The platform offers weekly "reward drops," for which qualified users engage in an interactive virtual opening of a guitar case. The drops may also comprise bonus wagers, parlay insurance, and Unity point multipliers, and each month, provide regular engagement opportunities for users.

Legendary Reward Drops also fortifies Hard Rock's larger Harmony loyalty framework, bridging digital betting action to face-to-face rewards at Hard Rock retail locations. Players are awarded Harmony points, tier credits, and progression, all by playing on the sportsbook app, tying online action to rewards for Hard Rock casinos, hotels, and restaurants globally.

"We're proud to offer our players the best of both worlds: A rewards program with guaranteed weekly Drops and an unparalleled global loyalty program with Unity by Hard Rock. With our combination of a top-rated product and omnichannel benefits that can score players concert tickets, enhance their play, and send them on vacations around the world, we've created a connected entertainment experience and further solidified Hard Rock Bet as the best place to play," said Mike Primeaux, Hard Rock Bet's Executive Managing Director & Chief Operating Officer.