DraftKings Launches Super App and Targets $80 Billion in Revenue Growth

Through just one account and wallet, users will have access to its sportsbook, prediction markets, casino, and lottery games.

Ziv Chen

Last Updated: March 3, 2026 7:34 AM EST • 2 minute read

Pictured: A general view of the DraftKings signboard as we look at the details of the DraftKings Super App. Photo by Matthew Emmons-USA TODAY Sports

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DraftKings has outlined an expanded growth strategy tied to what it estimates as a $55 billion to $80 billion US industry gross-revenue opportunity by 2030, alongside plans to deepen AI deployment and introduce a unified Super App.

The operator said the projection reflected continued state legalization of Sportsbook and Casino products, organic growth in existing markets, and the expansion of DraftKings Predictions.

DraftKings Predictions, the company's nascent platform to enter the world of prediction market apps, offers sports event contracts, similar to sports betting, including in those states without legal sports betting. It extends DraftKings’ reach to nearly everyone in the country, even in areas where online sports betting or online casino-style gambling hasn’t been allowed. Our legal sports betting states tracker keeps track of all those areas for you.

The company said it intends to launch its DraftKings Sports & Casino super app. Through a single account and wallet, users will have access to the sportsbook, prediction markets, casino, and lottery games. Phase one of the rollout is scheduled ahead of March Madness, with further upgrades planned during the year.

DraftKings said the Super App will build on its existing Sportsbook infrastructure to create a unified sports and gaming experience available nationwide. Management expects the integration to improve cross-sell between verticals, increase customer engagement, and enhance unit economics.

AI deployment across the platform is intended to drive operational efficiency and support operating leverage. DraftKings said its long-term financial framework targets at least a 30% Adjusted EBITDA margin, with potential upside as scale increases.

Arkansas approves DraftKings, FanDuel

The broader expansion strategy coincided with regulatory progress in Arkansas sports betting. On February 26, the Arkansas Racing Commission approved DraftKings and FanDuel to operate online sportsbooks in the state.

DraftKings will partner with Southland Casino for online sports betting, while FanDuel will serve as Oaklawn Casino's online partner. DraftKings said its Arkansas online sportsbook would launch soon, subject to final regulatory approvals.

Gregory Karamitis, Executive Vice President and General Manager of Sports at DraftKings, said the company looked forward to introducing its mobile sportsbook in Arkansas ahead of March Madness and other major sporting events.

Arkansas sports betting will become the 31st US jurisdiction where DraftKings operates, and the 25th for FanDuel.

However, the approved launch didn’t come without opposition. Saracen Casino, the state's leading online sportsbook operator in 2025, had urged regulators to preserve the existing structure without out-of-state partnerships.

Arkansas casinos generated a total sports betting handle of $655.9 million in 2025. Of this amount, online bets contributed $617.6 million, while retail bets contributed $38.4 million. Saracen led in sports betting, followed by Oaklawn and Southland, which contributed $329.1 million, $215 million, and $111.8 million, respectively.

Written by:
Ziv Chen

Ziv has over two decades of experience in the igaming and sports betting industry, having served in senior marketing and business development positions with both B2C and B2B companies, including Playtech and Microgaming. In 2019, Ziv decided to pursue his passion for writing and became a fulltime industry journalist, covering casino, sports, and gambling business news. He’s specialties include casino games and technology, US state gambling regulation, company performance, as well as gambling affiliates and marketing. As a Pitt graduate, Ziv is a diehard fan of all Pittsburgh sports teams, with the Steelers at the top of the list. In his free time, he enjoys reading crime fiction, biographies (mainly of sports personalities, but not only) and American history. Ziv’s Favorite quote: “We're going to pursue perfection, knowing full well we won't catch it, but we're going to relentlessly chase it," Mike Tomlin, Pittsburgh Steelers Head Coach.