BetRivers Advances Alberta iGaming Plans with Pre-Registration Launch

BetRivers has announced the launch of its pre-registration page for Alberta, offering early access and promotional incentives ahead of the province's upcoming regulated iGaming market.

The move positions BetRivers among the first major operators to publicly prepare for the transition to a competitive Alberta sports betting and Alberta online casinos model, which provincial officials have indicated could begin by this summer. Alberta has not yet finalized its regulatory framework, but industry stakeholders have increasingly treated market entry as a near-term priority.

The pre-registration launch also aligns with BetRivers' sponsorship of CBC and Radio-Canada's coverage of the Olympic Winter Games in Milan, Italy. The agreement marked the third time BetRivers and CBC, Canada's exclusive Olympic broadcaster, have partnered for the Olympics, and CBC has once again named BetRivers as the sole sports betting and online gaming partner for the event.

As part of the Olympic partnership, CBC's free-to-play trivia product The Game, presented by BetRivers, returned within the network's Olympic coverage. The daily trivia format allowed Canadian viewers to participate throughout the Games, with prizes including travel packages funded by BetRivers.

"Our philosophy is simple, everything should feel like entertainment," added Brian Sapp, CMO at Rush Street Interactive. "Whether it's how players interact with our platform or how fans engage with us during the Olympics, we focus on making every moment more dynamic, entertaining, and rewarding."

BetRivers' Canadian strategy has been anchored by its 2022 debut in the regulated Ontario sports betting market. The Alberta pre-registration campaign now extends that footprint into a second province as regulators continue to evaluate open-market iGaming models across Canada.

Poker liquidity strategy extends beyond provincial borders

Alongside its Canadian market positioning, BetRivers' parent company, Rush Street Interactive, has continued to expand BetRivers Poker's US footprint through shared liquidity. As of early 2026, BetRivers Poker operates a four-state network spanning the Pennsylvania online casino, Michigan online casino, Delaware, and West Virginia online casino markets, matching the World Series of Poker for the largest interconnected US player pool.

Late January filings confirmed the company was seeking regulatory approval to add the New Jersey online casino market, a move that would create the first five-state online poker network in the country and materially increase tournament guarantees and cash game volume.

Regulatory developments in Canada have added a cross-border dimension to that strategy. A court ruling last November cleared Ontario to pool online poker players with jurisdictions outside Canada, removing a key legal barrier to international liquidity sharing.

Alberta officials have since indicated interest in a competitive iGaming framework modeled on Ontario's system, raising the possibility that Alberta could eventually adopt similar liquidity provisions.

If Alberta and Ontario were to join the Multi-State Internet Gaming Agreement or establish bilateral liquidity arrangements with US states, BetRivers would be positioned to connect its existing Canadian operations with its US poker network.

Such an outcome would significantly expand player liquidity across North America and alter the scale and structure of the continent's regulated online poker markets.