New York (CNN Business)Nike is playing damage control after Duke basketball phenom Zion Williamson tore his sneaker in a game Wednesday evening.
"The quality and performance of our products are of utmost importance," the company said. "While this is an isolated occurrence, we are working to identify the issue."
<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Zion's shoe: destroyed 😳 <a href="https://t.co/LqQ2te0Jay">pic.twitter.com/LqQ2te0Jay</a></p>— SportsCenter (@SportsCenter) <a href="https://twitter.com/SportsCenter/status/1098404362148208640?ref_src=twsrc%5Etfw" >February 21, 2019</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
In its annual securities filing, Nike warned that "negative claims or publicity involving us" from key endorsers or sponsors can "seriously damage our reputation and brand image." It added another risk: "Social media, which accelerates and potentially amplifies the scope of negative publicity, can increase the challenges of responding to negative claims."
"The quality and performance of our products are of utmost importance," the company said. "While this is an isolated occurrence, we are working to identify the issue."
<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Zion's shoe: destroyed 😳 <a href="https://t.co/LqQ2te0Jay">pic.twitter.com/LqQ2te0Jay</a></p>— SportsCenter (@SportsCenter) <a href="https://twitter.com/SportsCenter/status/1098404362148208640?ref_src=twsrc%5Etfw" >February 21, 2019</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
In its annual securities filing, Nike warned that "negative claims or publicity involving us" from key endorsers or sponsors can "seriously damage our reputation and brand image." It added another risk: "Social media, which accelerates and potentially amplifies the scope of negative publicity, can increase the challenges of responding to negative claims."