DraftKings and FanDuel, the two largest daily fantasy sports operators, have agreed to merge, the companies announced Friday.
The merger, pending regulatory approval, is expected to close in the second half of 2017. Until then, both sites will continue to operate under their respective brand names.
Terms of the agreement were not disclosed, but sources close to the negotiations told ESPN that it is basically a 50/50 split between the fantasy giants. Each company will have three seats on the board, with one independent director. At closing, DraftKings CEO Jason Robins will be the CEO of the new company, while FanDuel CEO Nigel Eccles will become the chairman of the board.
The merger is expected to draw scrutiny, potentially from the Federal Trade Commission. FanDuel and DraftKings make up more than 80 percent of the daily fantasy marketplace, but they are looking to pool their resources to grow their customer base by tapping into the much larger season-long market, a source privy to the companies' strategy told ESPN. An estimated 40 million North Americans play only season-long fantasy sports, eight times more than the number of those who play daily fantasy.
The benefit of the merger to the consumer, an important test for regulators, will be increased overall competition in the marketplace, the source said. The source added that DraftKings and FanDuel will work together in a streamlined fashion to conquer regulatory hurdles, which have hampered both businesses. They believe it could further open the fantasy market to entrepreneurship.
The merger, pending regulatory approval, is expected to close in the second half of 2017. Until then, both sites will continue to operate under their respective brand names.
Terms of the agreement were not disclosed, but sources close to the negotiations told ESPN that it is basically a 50/50 split between the fantasy giants. Each company will have three seats on the board, with one independent director. At closing, DraftKings CEO Jason Robins will be the CEO of the new company, while FanDuel CEO Nigel Eccles will become the chairman of the board.
The merger is expected to draw scrutiny, potentially from the Federal Trade Commission. FanDuel and DraftKings make up more than 80 percent of the daily fantasy marketplace, but they are looking to pool their resources to grow their customer base by tapping into the much larger season-long market, a source privy to the companies' strategy told ESPN. An estimated 40 million North Americans play only season-long fantasy sports, eight times more than the number of those who play daily fantasy.
The benefit of the merger to the consumer, an important test for regulators, will be increased overall competition in the marketplace, the source said. The source added that DraftKings and FanDuel will work together in a streamlined fashion to conquer regulatory hurdles, which have hampered both businesses. They believe it could further open the fantasy market to entrepreneurship.
