Super Bowl Mention Markets: What Will Be Said by Announcers During the NBC Broadcast?

The Super Bowl broadcast is annually one of the highest-rated TV events of the year, with the viewing demographic going far beyond traditional sports fans. That puts an inordinate amount of pressure on the producers, directors, camera people, and broadcasters. There may be even more pressure than usual on NBC's broadcast duo of Mike Tirico (play-by-play) and Cris Collinsworth (color commentary) this year, as millions of U.S. dollars are expected to be traded via Kalshi's 2026 Super Bowl announcers mention market.

Below, we breakdown the odds for this popular prediction trading market, make a few of our best value picks, and dive into everything you need to know about Kalshi ahead of the 2026 Super Bowl broadcast of Seattle Seahawks vs. New England Patriots at Levi's Stadium in Santa Clara, Calif. The Super Bowl broadcast will begin at 6:30 p.m. ET on NBC.

🎤 What will Super Bowl announcers say during the NBC broadcast of Seahawks vs. Patriots?

Prediction market via Kalshi. You can use our Kalshi promo code for a $10 bonus by signing up today. Market subject to change.

Here are some additional contracts that could be traded, based on what the Super Bowl announcers will mention during the broadcast:

Kalshi traders can buy and sell contracts for whether any of the listed words are or aren't said by the play-by-play or color commentator(s) during NBC's Super Bowl broadcast.

💰 Super Bowl mention market value picks

Here are the words trading with better than a 50% chance of being said during the Super Bowl broadcast that I consider the most likely options to come out of the mouth of Tirico or Collinsworth during Super Bowl 60 (as do most Kalshi traders):

• MVP (95%): The Super Bowl MVP will need to be named at the end of the game
• Lombardi (95%): The Super Bowl trophy is called the Lombardi Trophy
• Comeback (94%): The announcers will likely be trying to manifest a comeback in the fourth quarter with Seattle favored by 4.5 points
• Levi's (92%): The Super Bowl will be played at Levi's Stadium
• Robert Kraft (89%): The Patriots owner Robert Kraft who was just snubbed by Pro Football Hall of Fame voters
• Record (88%): Any number of records could be mentioned during the broadcast
• Golden Gate (65%): Expect numerous camera shots of the nearby Golden Gate bridge going to or coming from commercial break
• Schedule (59%): The Patriots' easy regular-season schedule was a major talking point all year

Here are the words that I see representing some value picks in the No markets, along with the implied probability they're not said, and the payout on a $10 investment:

And some value picks in the Yes  markets, with the probability they're said during the broadcast:

📺 Who are the 2026 Super Bowl announcers?

The 2026 Super Bowl will be broadcast by NBC, with veteran commentators Mike Tirico (play-by-play) and Cris Collinsworth (color commentary) calling the game.

The Super Bowl broadcast will begin at 6:30 p.m. ET, with hours of pregame shows leading up to that throughout Sunday afternoon.

❓ FAQ: Kalshi announcer markets explained

What does a Kalshi announcer market actually measure?

An announcer market measures whether a clearly worded broadcast event happens. That could include a specific phrase being said, a storyline being referenced, or a topic being mentioned during the game.

The wording of each contract defines exactly what qualifies, and settlement is based on objective review of the broadcast.

How do contract prices work?

Prices range from 1 cent to 99 cents.

• A contract priced at 40 cents implies a 40% chance, based on market consensus
• If the outcome happens, the contract settles at $1
• If it does not happen, the contract settles at $0

Prices move as participants buy and sell, reflecting changing expectations before and during the game window.

Can positions be exited before the game ends?

Yes. One of the defining features of Kalshi is that contracts can typically be sold before settlement. This allows participants to react to new information, commentary trends, or changes in market sentiment during the broadcast.

How is Kalshi different from sportsbooks?

Kalshi operates as an exchange rather than a house-based model. Participants trade directly with each other, and prices are determined by supply and demand instead of preset odds.

Other key differences include:

• Prices are expressed as probabilities in cents, not traditional odds
• Markets emphasize forecasting real-world outcomes, not point spreads
• Positions can often be adjusted or closed before resolution

For announcer-focused markets, the skill is less about game performance and more about understanding broadcast tendencies and narrative patterns.

Why are announcer markets popular for the Super Bowl?

The Super Bowl is one of the most scripted and analyzed broadcasts in sports. Announcers often return to recurring storylines, historical comparisons, and signature phrases.

For viewers who pay close attention to how games are called, these markets reward familiarity with:

• Network production habits
• Individual announcer phrasing and emphasis
• Common Super Bowl narratives

That makes announcer markets feel more like media analysis than traditional sports forecasting.

Is Kalshi regulated?

Yes. Kalshi is regulated by the Commodity Futures Trading Commission, which oversees derivatives and event-based contracts in the United States. Market rules, settlement criteria, and contract definitions are published in advance.

👀 Why casual sports fans are paying attention to prediction markets

For fans who already understand odds and probabilities, prediction markets offer a different way to engage with major events like the Super Bowl. Instead of focusing on the final score, the emphasis shifts to how the event unfolds and how it is presented.

Announcer markets in particular appeal to viewers who watch closely, listen carefully, and understand how big games are framed on national television.