10 Super Bowl Commercials We'd Love to See Return: Which Ads Make the Cut?
For many Super Bowl fans, Sunday is about more than just the game - they’re also watching for the best commercials. So as kickoff approaches for Super Bowl 2026 between the Seattle Seahawks and the New England Patriots, I ranked the 10 Super Bowl commercials we would love to see return ahead of the Big Game this year.
📊 Which Super Bowl commercials will advertise this year?
Ahead of this year's Super Bowl, Kalshi has listed odds for which major brands will purchase a Super Bowl ad slot in Super Bowl 2026.
You can see the obvious choices - Pepsi, Liquid Death, and OpenAI - offer very little profit. Further down the list, there are plenty of options with the potential for big returns, such as Temu, Spotify, and Blue Chew, all of which could more than double your wager if they do purchase an ad slot.
Spotify is the one I would target from the list above, as they are a rapidly growing consumer-based music app. I would be surprised if they didn’t have a commercial this year, and you could more than double your money by buying shares in them now.
Our Andrew Reid broke down this market in further detail with a look at what brands will advertise during Super Bowl 2026, including his predictions for this year's Big Game.
1️⃣ Budweiser – “Wassup” (Super Bowl XXXIV, 2000)
The legendary Budweiser "Wassup" commercial first aired in December 1999 during Monday Night Football and became a pop culture phenomenon after its Super Bowl XXXIV debut in early 2000, running as a major campaign through 2002.
If you caught this commercial back in the day, you already know how legendary it was - no explanation needed. It was the crown jewel of early 2000s ads, and who wouldn’t want it back? Now imagine a new version with NFL stars like Cam Skattebo and Mack Hollins bringing it to life.
2️⃣ Old Spice - “The Man Your Man Could Smell Like” (Super Bowl XLIV, 2010)
This is another classic commercial from over 15 years ago that I still think of to this day. It originally aired in 2010 and was taken out of circulation a few years later.
This commercial was perfect as is and needs no changes. Old Spice should bring back the same actor and run the exact same style of ad again. If they do, I’ll be running to my local convenience store to buy some Old Spice.
3️⃣ Snickers – “You’re Not You When You’re Hungry” (Super Bowl XLVI, 2012)
This is another memorable commercial from the early 2010s that took the world by storm. Betty White getting tackled, combined with the clever idea of turning it into a backyard football scene, made fans of all ages laugh.
I think I speak for all football fans when I say we’re hoping to see this commercial return in Super Bowl 2026. If Snickers recreated the original 2012 ad, complete with its classic backyard football vibe, it would undoubtedly delight fans everywhere and become an instant fan favorite.
4️⃣ Amazon – “Alexa Loses Her Voice” (Super Bowl LII, 2018)
One of the most recent Super Bowl commercials had Alexa losing her voice - and it cracks me up every time. Seeing Alexa totally fail the way we’re used to seeing her work is just pure comedy gold.
This is another commercial I would personally love to see make a comeback. It would resonate perfectly with the 2026 social environment, as we all know someone who can’t function without their Alexa. With the growing reliance on smart devices in everyday life, bringing this ad back would not only spark nostalgia but also connect with a whole new generation of viewers who live in a world dominated by voice assistants.
5️⃣ Heinz – "Wiener Stampede” (Super Bowl 50, 2016)
The Wiener Stampede always had me cracking up back in 2016 when it originally aired. What could be better than a group of wiener dogs dressed as hot dogs running across a field?
With all the dogs running toward an assortment of different condiments, this commercial really hit you in your inner child and delivered a hearty laugh. The playful chaos, combined with the sheer absurdity of wiener dogs dressed as hot dogs, made it unforgettable.
6️⃣ Mountain Dew – “Puppy Monkey Baby” (Super Bowl 50, 2016)
A combination of a puppy, a monkey, and a baby, plus Mountain Dew? Slam dunk in my book - or should I say a touchdown? This commercial cracked me up back in 2016, and I hope it did the same for you.
This commercial made no sense and had no real meaning, but it definitely made me laugh. The sheer absurdity of "Puppy Monkey Baby" is what made it so unforgettable. I would be thrilled to see it return in Super Bowl 2026, and I’m hopeful that Mountain Dew decides to bring it back exactly as it was - over-the-top, ridiculous, and completely hilarious.
7️⃣ Doritos – “Ultrasound” (Super Bowl XLIV, 2010)
"Keep your hands off my momma, and keep your hands off my Doritos." An absolute classic. You probably couldn’t get away with that in 2026, but back in 2010, commercials could get away with just about anything - and we lived for it.
This is a commercial I’ve been dreaming of seeing again since 2010. Will it make a comeback? Probably not - but I wouldn’t complain if it did. And I know I’m not alone; if you’re reading this, you probably feel the exact same way I do.
8️⃣ Tide – “It’s a Tide Ad” (Super Bowl LII, 2018)
Tide did a great job playfully taking aim at all the other main sponsor ads, delivering a fun and entertaining commercial built entirely around the fact that it was a Tide advertisement.
We’ve all seen way too many beer and car commercials and can relate to not wanting to see any more of them. This was a refreshing ad that poked fun at those advertisers in its own way while still effectively promoting Tide. I would be thrilled if a modern version of this commercial made its way back into the fold.
9️⃣ NFL – “The 100-Year Game” (Super Bowl LIII, 2019)
This commercial spoke for itself, but seeing all the NFL legends throwing a ball around together made it both unique and fun. From current to former players, this commercial had it all.
This is a commercial I can guarantee most people would love to see again, especially with modern players. Imagine a new and improved version featuring today’s stars. If they decided to remake it, this would be a strong contender for the 2026 Super Bowl Commercial of the Year.
🔟 Bud Light – “Dilly Dilly” (Super Bowl LII, 2018)
"Dilly Dilly!" This commercial had me yelling “Dilly Dilly” at my friends for years. It struck the perfect balance of being loud and in-your-face, which is exactly what made it such a fantastic Super Bowl commercial.
This is another commercial I’d love to see return. If you didn’t spend 2018 yelling “Dilly Dilly” at your friends, did you even really live through that year? The throwback scenes and medieval-inspired vibes were immaculate, and the over-the-top execution made it unforgettable. Bringing this one back would instantly tap into pure nostalgia and get fans quoting it all over again.
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