PointsBet Canada and MLSE Announce Multi-Year Partnership
PointsBet Canada and Maple Leaf Sports & Entertainment agreed Monday to a multi-year partnership that will make PointsBet an official sports betting partner of MLSE's professional teams.
https://twitter.com/PB_Comms/status/1513525046601527302
The Toronto Maple Leafs, Toronto Marlies (AHL), Toronto Raptors, Toronto Argonauts (CFL), and Toronto FC (MLS) are MLSE's professional teams partnering with PointsBet Canada.
It's worth noting that MLSE partnered with FanDuel and PokerStars on Friday, so none of these are exclusive agreements.
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Founded in Australia, PointsBet has quickly become one of the fastest-growing sportsbooks in North America, and PointsBet Canada launched in Ontario on Monday, April 4.
Check out the latest comprehensive and most trusted Sportsbook Reviews by SBR here.
"This is a historic deal for PointsBet Canada," said Scott Vanderwel, Chief Executive Officer of PointsBet Canada. "You rarely get the opportunity to partner with an organization that spans across all four professional leagues through the Toronto Maple Leafs and Toronto Raptors, Toronto FC and the Toronto Argonauts, and offers year-round entertainment within the sports market in Canada. We are thrilled to be partnering with MLSE on this innovative and exciting relationship."
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"We happily welcome PointsBet Canada as a partner of the Maple Leafs, Raptors, TFC and Argos as they enter the Ontario market with a well-established reputation in the sports betting industry," said Jordan Vader, Senior Vice President, Global Partnerships, MLSE. "We look forward to utilizing our partnership to provide 19+ fans of our teams with new and different ways of interacting and engaging with the sports they love with a trusted operator in PointsBet that prioritizes responsible gaming."
With sportsbooks competing for brand recognition and patrons, the trend of them partnering with professional teams projects to continue where sports betting is legal.
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