NASCAR Gives BettorView Its First League Partnership
There has been no shortage of new companies looking to raise their profile within the US legal wagering scene. One of the newer is BettorView, an in-venue sports betting marketing and technology platform that just last week signed NASCAR, the biggest stock car racing league in the world. The deal is aimed at bringing unique NASCAR content to current and future US legal sports betting jurisdictions and enhancing the overall experience of the NASCAR betting fan.
“We’re excited to bring our marketing and technology solutions to NASCAR and its partners, as the only multichannel solution of its kind in iGaming,” said Javier Vargas, COO of BettorView. “BettorView is proud to assist NASCAR in its ability deliver measurable ROI [return on investment] to sportsbooks, with an emphasis on new user acquisition and increased betting activity.”
The deal adds to NASCAR's stable of partnerships and represents BettorView's first pro sports league alignment.
The Bettorview Brand
Currently, there are a flood of new services and technologies trying to make their way in the exploding US legal sports betting industry. BettorView promises something a little different.
BettorView, "a high growth technology start-up that drives engagement via sports betting content across its product offerings," was created to bring unique betting material to its 1000 or so screens nationwide, targeting those jurisdictions with existing legal wagering platforms.
BettorView chief executive Seth Schorr said of his company: “Since its inception, the vision for BettorView has been to enhance and reimagine sports fans’ in-venue experiences with our technology and industry expertise."
A statement on their social media pages didn't hide the company’s excitement. "BettorView is "off to the races" with our NASCAR partnership, as we work to enhance the impressive amount of innovation and advancements already accomplished by NASCAR in sports betting."
More About the Bettorview Angle
BettorView boasts an on-screen touch technology that is set to include odds that benefit bettors as well as focussed NASCAR stats and analytics aimed not only educating bettors but enhancing their overall NASCAR viewing experience. Their in-venue technology adds a layer to the NASCAR brand and gives the racing league unmatched data for their fans to absorb.
BettorView gives NASCAR something that other leagues simple don’t have at this point in time. Hopes are that the technology sets NASCAR apart from other sports on the betting menu.
“This collaboration will allow us to deliver NASCAR-specific content to a massive number of people actively engaged with sports betting,” NASCAR’s managing director for sports betting, Joe Solosky, said. “NASCAR’s handle is increasing at a healthy rate and this partnership will deepen our connection with this growing audience on a national scale.”
The NASCAR Score
The BettorView/NASCAR partnership will likely be better for the technology provider in the long run. BettorView has been a largely under-the-radar name in the US sports industry but gains a whole lot of exposure immediately with the deal.
NASCAR has been at the forefront of innovation with regard to the legal sports betting industry since 2018 and has served as a ground breaker for many companies hoping to get a piece of the enormous wagering pie in the US scene.
BettorView chief executive Seth Schorr said of the new alliance: “As a gaming and venue operator, it’s exciting to partner with NASCAR, whose long-term strategy in the gaming space is as innovative, as it is focused on serving its fans and sportsbook partners alike.”
Joining an Impressive Family
NASCAR's list of partnerships within the US legal sports betting industry is a long one. They were early supporters of the platform and haven't slowed down adding to their family since 2018.
Currently NASCAR boasts BetMGM, Penn National Gaming and WynnBET as the promotions’ Authorized Gaming Operators, Sportradar as integrity partner, BetGenius as its data supplier, IMG Arena as their worldwide broadcasting partner, and EquiLottery and LEAP as their lottery and virtual gaming partners.
In the end, the partnership may be just another small step for NASCAR, but it is an enormous accomplishment for BettorView. Look for both entities to continue to expand in the ever-growing US legal sports betting scene and for BettorView to potentially become a bigger part of the broader US industry.
