Livvy Dunne Features in Fanatics Commercial for March Madness

Fanatics has launched a new ad campaign featuring former LSU gymnast Livvy Dunne to promote the upcoming March Madness tournament.

Charlotte Capewell

Last Updated: March 13, 2026 9:34 AM EDT • 2 minute read

Pictured: Livvy Dunne in attendance during the 2025 Home Run Derby as done a commercial for Fanatics Sportsbook. Photo by Brett Davis-Imagn Images

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US sportsbook operator Fanatics has released a new ad featuring former Louisiana State University gymnast and social media personality Livvy Dunne ahead of this year’s March Madness college basketball tournament.

Dunne has become a prominent figure in sports advertising in recent years, largely due to her large following on platforms such as TikTok and Instagram. The ad circulated on social media platforms in early March as attention began to shift toward the start of the college basketball tournament, one of the biggest betting events of the year.

“Livvy brings the energy of the Tournament: confident, competitive, and deeply connected to the next generation of fans,” said Selena Kalvaria, Chief Marketing Officer at Fanatics Betting and Gaming. “As a challenger brand, Fanatics Sportsbook is rewriting the category playbook by showing up in the biggest moments with a fresh point of view combined with industry-leading generosity. This campaign is about making the tournament more rewarding and culturally relevant in a way only Fanatics Sportsbook can.”

In addition to the launch of the commercial, Fanatics has said the promotion includes profit boosts on each game day of the tournament and up to $1,000 in bet matches, including FanCash offers for new customers for the first 10 days. FanCash giveaways worth $100,000 will also take place throughout the tournament.

Fanatics launches prediction market platform

The March Madness campaign is not the only big move by Fanatics in the last few months. At the end of 2025, the company also announced the launch of a new prediction market platform, called Fanatics Markets, which was rolled out across 24 US states.

The best prediction markets allow users to trade contracts based on the outcome of real-world events. The new Fanatics platform initially offers contracts in sports, finance, economics, and politics, although the company says it may expand in the future to include contracts for crypto, stocks, technology, and music events.

“For years, Fanatics has given fans new ways to enhance their fandom through team merchandise, collectibles, tickets, gaming, events and more,” Fanatics Betting and Gaming CEO Matt King said in a statement. “Now, with Fanatics Markets, we’re giving fans a safe, and intuitive way to engage with the moments that move sports and culture, and to pick a side and profit along the way if their prediction is correct.”

The launch was rolled out over three days in early December, covering states as diverse as Mississippi, Washington, Delaware, and Florida. It is also notably active in states that don’t offer legal sports betting, including Utah, Texas, and California.

Several other companies in the sports betting industry have also entered the sector, including DraftKings, FanDuel, and, most recently, Underdog.

Written by:
Charlotte Capewell

Charlotte’s love for all things iGaming shines through in everything she writes. From sports betting and U.S. legislation to prediction markets and beyond, she blends sharp analysis with storytelling that makes even the most technical topics come alive. Always chasing the next big scoop, Charlotte keeps a close eye on industry news, eager to share her excitement and insights with readers, whether they’re industry veterans or newcomers discovering iGaming for the first time. When she’s not deep in gaming headlines, you’ll probably find her glued to the F1, cheering on her favorite team, Williams, and driver. Her dream? To be trackside at the Las Vegas Grand Prix, notebook in hand, of course.