FanDuel and TSN Announce Multi-Year Partnership
FanDuel announced it has agreed to a multi-year partnership with TSN on Monday. TSN is Canada’s sports leader and will promote and introduce the FanDuel Sportsbook to Canadian sports fans across its five national television feeds, TSN Direct, TSN.ca, TSN Radio stations, and the TSN app.
RELATED: FanDuel Sportsbook Ontario Review
The partnership comes as the province of Ontario has legalized online sports and casino betting, and the agreement provides an opportunity for scaled expansion into other Canadian provinces and territories pending regulation.
FanDuel will create original content and innovative digital products to be delivered across TSN’s mediums, and it will be the sole provider of sports odds across TSN programming to deepen fan engagement.
RELATED: FanDuel Officially Announces Ontario Launch
TSN will also provide multiple noteworthy integrations across its platforms to allow FanDuel to provide in-game broadcasts, digital marketing, mobile apps, and co-branding opportunities.
“Bringing our industry leading sportsbook platform to Canada is a watershed moment for FanDuel,” said Dale Hooper, General Manager, FanDuel Canada. “Partnering with Canada’s most iconic and trusted media company was integral to our strategy of delivering gaming content to passionate Canadian sports fans in the most entertaining and responsible way possible.”
Check out the latest comprehensive and most trusted Sportsbook Reviews by SBR here.
“FanDuel is the undisputed leader in sports betting, and with the launch of sports betting in Canada they were the clear choice for us as a sportsbook partner,” added Stewart Johnston, Senior Vice-President, TSN. “FanDuel delivers an entertaining, customer-centric, responsible gaming experience with attractive odds that Canadian sports fans will want to engage with and we believe that combining their sportsbook with our expansive portfolio of live sports properties will not only deliver the exciting content that our passionate fan base demands but will provide new opportunities to expand the TSN brand.”
It’s important to highlight that the press release also reaffirmed FanDuel’s commitment to providing responsible sports betting with its safer gaming protections, which TSN will also promote.
Now, it will be interesting to see which Canadian province follows Ontario’s lead.
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