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Trey Galloway #32 of the Indiana Hoosiers celebrates as we look at Fanatics Sportsbook launching in Indiana.
Trey Galloway #32 of the Indiana Hoosiers celebrates in the game against the Nebraska Cornhuskers at Simon Skjodt Assembly Hall on February 21, 2024 in Bloomington, Indiana. Photo by Andy Lyons/Getty Images via AFP.

Fanatics Betting and Gaming, a subsidiary of Fanatics Holdings Inc, has officially made good on joining the growing list of Indiana sports betting apps thanks to a partnership with Hollywood Casino in Lawrenceburg.

As of Tuesday, Fanatics Sportsbook is available for download for all Indiana sports betting customers on iOS and Android. Fanatics continues to install its legal sports betting platform in jurisdictions that had previously been home of PointsBet, a company that sold its American entities to Fanatics in a $225 million transaction this past summer.

Previous PointsBet users will automatically have their email, log-in information, balances, open bets, bonus bets, reward balance, and other Indiana sportsbook promos ported over to their new Fanatics Sportsbook account once the app is downloaded.

Fanatics Sportsbook has now joined the rest of our best sports betting sites in 14 U.S. states since the summer's game-changing transaction. Fanatics has been on a recent roll with regard to migrating its platform away from PointsBet. 

The sportsbook has now gone live in three U.S. states just this month, offering Iowa sports betting as of Feb. 6 and joining the Michigan sports betting scene last Thursday. March 11 is the date Fanatics is scheduled to launch in the highly anticipated North Carolina sports betting market.

Exploring the Indiana market

Indiana's best sports betting apps have been active in the bustling Hoosier State since October 2019. Since that time, Indiana has become one of the more reliable U.S. legal sports betting states, frequently ranking among the top 10 most successful sports wagering jurisdictions.

Indiana has taken in an estimated lifetime handle of $15.3 billion with gross gaming revenues for the state crossing the $1 billion mark. It's one of just 10 U.S. states to hit the $1 billion lifetime handle mark.

The Hoosier State is considered a mature market, one which includes all of the best sportsbooks in the American market. Competition for market share is fierce in Indiana, which could pose a problem for any new operator hoping to enter and gain a reasonable market share in the state.

Hoping to improve on PointsBet

PointsBet Indiana had been mired in mediocrity in the Indiana market, as well as other states it had a presence in prior to its sale to Fanatics.

PointsBet was the seventh-best sports betting provider in Indiana prior to shuttering its operations. In 2023, PointsBet accepted $88.4 million in bets in the Hoosier State, which is a 17.3% year-over-year drop from the previous year.

The good news is that PointsBet had its best month in December with $16.2 million in accepted wagers in the Indiana market.

What Fanatics brings to Indiana

Fanatics Sportsbook brings major brand recognition to the Indiana market along with a fair amount of experience catering to not only North American bettors, but also consumers of sporting apparel. The company has an impressive database of built-in customers - a portion of which the company hopes to convert to its Fanatics Sportsbook operation.

Fanatics Indiana will also feature the company’s rewards program “FanCash,” which allows its customers to redeem up to 5% cashback rewards for bonus bets and Fanatics branded merchandise on its industry-best online store.

Fanatics Sportsbook is providing all new users in the Indiana market with $1,000 in bonus bets as a welcome to the new product, which rivals the best sportsbook promos in the state.