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Fanatics Keeps the Roll Going With Arizona Launch

James Bisson

Last Updated: March 18, 2024 11:13 AM EDT • 1 min 56 sec read.

Ketel Marte #4 of the Arizona Diamondbacks gestures after hitting a double as we look at the details surrounding Fanatics Sportsbook launching in Arizona
Ketel Marte #4 of the Arizona Diamondbacks gestures after hitting a double during the Spring Training game against. Photo by John E. Moore III/Getty Images via AFP.

Fanatics Sportsbook, one of our best sportsbooks will soon be among the options for users in the bustling Grand Canyon State.

The Arizona Department of Gaming announced in a press release on Friday that Fanatics Betting and Gaming has gained market access to the Arizona sports betting scene. The Event Wagering license was a partnership deal with the Tonto Apache Tribe.

Fanatics is now available for download on iOS, Android, and desktop in Arizona. As the newest member of the list of Arizona sports betting apps, it joins 19 other sports betting operators taking wagers in the elite Arizona legal sports betting industry. Fanatics Sportsbook was the only major U.S. sportsbook not to have a presence in the Grand Canyon State until Friday.

Arizona's legal sports betting market has been on a roll of late especially. It is coming off a record $706.4 million handle from January, along with adjusted gross revenue for state providers of $46.2 million. Residents are surely taking advantage of numerous Arizona sportsbook promos.

Filling out the market

Sports betting has been legal in Arizona since April 2021. When it became law, provisions were made for a total of 20 event wagering licenses. There were 10 licenses available for Arizona tribes willing to partner with an Arizona sports betting site, and another 10 made available for Arizona's sports franchises.

As of February, only 18 of those licenses were active in the Grand Canyon State, prompting the Arizona Department of Gaming (ADOG) to open an application process for two licenses: one that would have to be tethered to a tribal casino and one that would be partnered with one of the state's sports teams.

The Fanatics Sportsbook license satisfied the tribal sports betting license. Apparently, none of the state's sports teams applied for an event wagering license, leaving at least one valuable license up for grabs.

Fanatical building

Fanatics has certainly been on a roll with respect to rolling out its legal sports betting platform across America. Its launch blitz follows the company's last summer acquisition of PointsBet’s North American operations, which gave Fanatics Sportsbook instant access to a host of new markets in the booming U.S. legal sports betting industry.

Fanatics Sportsbook is now available in 16 U.S. states, including a handful of the top-performing jurisdictions in America. They include Michigan, New York, North Carolina, Ohio, and Pennsylvania.

Fanatics has gone live in Iowa, Michigan, Indiana, North Carolina, and Arizona in the last six weeks.

Fanatics Sportsbook brings

Although Fanatics is not a hugely recognized name in the legal sports betting market, it does have some brand recognition cred in the sporting and retail community. It is one of the biggest global online manufacturers and distributors of licensed sportswear. It has a built-in customer database, unlike any other sports betting provider in the business.

The company also brings its top-notch rewards program to the Arizona market. "FanCash" allows Fanatics Sportsbook users to redeem up to 5% cash back rewards for Bonus Bets and Fanatics branded merchandise from its industry-best online retail store.

Written By:
James Bisson
James Bisson is the Editor-in-Chief of Sportsbook Review. He has been a writer, reporter and editor for more than 20 years, and his work has appeared in more than 200 publications across North America. His first book, “100 Greatest Canadian Sports Moments”, was a hardcover best-seller in Canada in 2008. He has written more than 50 sportsbook reviews and dozens of other sportsbook-related content articles. James has also been quoted as a sports betting expert in USA Today and Sports Illustrated.