Caesars Builds Momentum for Super Bowl 2026 with its Biggest Prop Betting Menu
In preparation for what is expected to be a record-breaking event in both betting and viewership, Caesars is looking to build traction for Super Bowl 2026. The operator announced the rollout of its Super Bowl Prop Betting Menu, its most extensive to date.
With the AFC and NFC division champions locked in, all eyes of NFL fans around the world are on Sunday, Feb. 8, when the echelon of American Football, and one of the most followed sporting events around the globe, will crown either the New England Patriots or the Seattle Seahawks as this year’s champions.
Caesars Sportsbook, licensed in 21 U.S. states and Washington, D.C., is one of the best sports betting sites looking to build on the big game’s expected momentum. The operator is rolling out a robust Super Bowl Prop Betting menu, which will be the biggest the company has released to date.
Bettors using the Caesars Sportsbook app can pick from thousands of props, including bets on the game, teams, individual players, and novelty categories, as well as a Caesars promo code. The sportsbook will also feature deep statistical markets and creative specialty bets, along with continuous updates leading up to Super Bowl Sunday.
In addition to the extensive props menu, the operator introduced new features on its Caesars Sportsbook app, including dynamic play-by-play markets and the new Super Bowl LX Parlay Escalator.
“Our Super Bowl LX Prop Betting Menu reflects where today’s bettors are heading. It’s our most comprehensive and diverse offering ever, built with the scale and creativity fans expect for the Super Bowl, plus a mobile experience that helps bettors quickly find the wagers they want,” said Craig Mucklow, Vice President of Trading at Caesars Sportsbook.
NFL bans prediction markets' advertising on Super Bowl broadcast
Super Bowl LX is expected to break last year’s viewing record of over $127 million people tuning in to watch the action live, and legal U.S. sports betting is expected to grow exponentially. A report published by the American Gaming Association (AGA) predicts that licensed U.S. sportsbooks are expected to handle $1.76 billion in Super Bowl wagers this year, up almost 27% from last year’s Super Bowl.
However, prediction market apps will not be featured in this year’s Super Bowl, at least not nationally. The NFL, which has embraced sports betting since its legalization in the United States, has shown little tolerance for sports prediction markets. While traditional, licensed sports betting operators are permitted to run commercials during the national Super Bowl broadcast, prediction market platforms are on the league’s prohibited advertising list. However, local broadcast affiliates that occasionally run commercials different from those aired on the national broadcast may still advertise prediction market platforms during commercial breaks despite the league’s national ban.
NFL Commissioner Roger Goodell spoke at the Genius Sports Investor Day in December, saying the league will wait for clearer regulations and the outcomes of pending litigation before considering engagement with prediction market platforms.
Also in December, in written testimony to the House Committee on Agriculture, Jeff Miller, the league’s Executive Vice Chairman, raised concerns about how prediction markets could affect football’s integrity, noting that these platforms lack key safeguards.
