BetMGM Extends Pittsburgh Steelers Partnership Through 2029
BetMGM will remain with the NFL's Pittsburgh Steelers for a bit longer. It has renewed its relationship with the team through the end of the 2029 season, retaining its position as the team's Official Sports Betting, Online Casino, and Gaming Partner.
The extended agreement further expands BetMGM's exposure through the franchise's media platforms, adds further fan engagement opportunities, and extends the yearly Decade of Black & Gold Sweepstakes. The sweepstakes awards one fan from the Pennsylvania sports betting or West Virginia sports betting market a decade of lower bowl season tickets and hospitality access for all Steelers home games.
The partnership also includes new fan experiences and branded content. BetMGM recently launched Steel City Slingo, the latest addition to its exclusive lineup of Steelers-themed casino games. A new in-stadium promotion now rewards eligible players with casino bonuses whenever the Steelers score three or more touchdowns in a game. Bettors playing in the Pennsylvania online casino market will undoubtedly want to take advantage of a BetMGM casino bonus code.
“This partnership extension allows BetMGM to continue delivering experiences that reflect the energy and passion of Steelers Nation,” said Casey Hurbis, BetMGM Chief Marketing Officer. “From game day activations to exclusive Steelers-branded casino games and the amazing opportunity to win 10 years of season tickets, we’re focused on creating memorable moments for fans.”
Key elements of the renewed deal include VIP hospitality events, co-branded digital and social content, field goal and extra point takeovers, and expanded responsible gaming messaging before every home game.
According to BetMGM, its responsible gaming program continues to feature GameSense, developed by the British Columbia Lottery Corporation, promoting responsible gambling tools to bettors and fans.
BetMGM expands Missouri presence
BetMGM's deepening ties in professional sports coincide with its continued expansion into new gaming markets, including the upcoming Missouri sports betting market. In May, Century Casino & Hotel Cape Girardeau signed a long-term agreement with BetMGM to launch its online and mobile sports betting platform in the state.
The deal allows BetMGM to operate under Century's license, including an option to open a retail sportsbook on the property. Century will receive a percentage of net gaming revenue, with a guaranteed minimum payment.
Century Casinos Co-Chief Executives Erwin Haitzmann and Peter Hoetzinger described the partnership as an opportunity to maximize the value of Century's Missouri gaming license while offering new entertainment options to players. The agreement remains subject to licensing and regulatory approval.
The Missouri Gaming Commission is expected to issue its first temporary sports betting licenses on Oct. 22. Eight companies have applied for tethered licenses, which are tied to in-state casinos or professional sports teams.
Missouri sportsbook promos are set to become a reality on Dec. 1, with DraftKings and Circa Sports already holding untethered online licenses. FanDuel, which was not granted one of those licenses, is seeking market access through a tethered license alongside several other operators.
