bet365 and Scout Gaming Group Teaming Up To Offer Free-to-Play Daily Lineups

bet365 and Scout Gaming Group are teaming up for a free DFS-style offering.

James Bisson

Last updated: January 26, 2024 1:16 PM EST • 3 min read

There was another chapter in the relationship between sports betting operators and DFS providers written on Thursday with the announcement of British gambling giant bet365, which is among the best sportsbooks, and Scout Gaming Group collaborating to launch free-to-play “Daily Lineups” in the North American market.

The Daily Fantasy Sports Betting launch comes at a perfect time and will allow bettors participating North American markets a chance to take advantage of NFL Conference Championship weekend. In total, $25,000 will be up for grabs for each game associated with the Daily Lineups option.

Daily Lineups is currently live in the U.S. states of Virginia, Ohio, Colorado, Louisiana, and New Jersey (and Ontario) with more markets on the way.

What is Daily Lineups?

Daily Lineups is simply a DFS platform from bet365 in the North American market. bet365 users will get a chance to create their own Daily Fantasy team and put their lineup up against other users on the platform.

Points will be accumulated for each player's statistical performance, just like any regular Fantasy platform. The team with the highest points total wins. It's Fantasy gaming coordinated by the sportsbook, which also offers one of the best sports betting apps.

All of North America's major sports will be included in bet365's Daily Lineups product (the NFL, NBA, MLB, and NHL). Winnings will be paid out in the form of Bonus Bets or cash.

Win-win for both involved

DFS is an enormous business in the North American market and is on track to hit $49.5 billion by 2028. For bet365, establishing a Fantasy footprint in the American market has to be viewed as win.

Their competition is stiff in the American market, with FanDuel and DraftKings combining for an estimated combined 70% market share in the U.S. legal sports betting scene and an even bigger share of the DFS market. For bet365, a free-to-play Daily Lineups focus is a smart promotional play.

For Scout Gaming, the benefits of teaming up with a global betting giant and one of the leading sports betting sites in perhaps the most exciting market in the world are obvious.

“We’ve now brought to market, a fully localized, and highly competitive free-to-play product in a region where there is considerable competition, a massive market, and even more opportunities for innovative fantasy sports providers and operators,” said Scout Gaming Group CEO Niklas Jonsson. “We are very much looking forward to measuring the results with bet365 and ensuring the products deliver on their tremendous potential and the vision of the partnership to bring engagement and excitement to users.”

The pair of providers will build on a solid relationship that has seen bet365 and Scout team up for partnerships across five continents around the world. The companies have enjoyed a successful relationship in providing localized DFS/gambling products in their global jurisdictions, along with customer retention initiatives, enhanced bettor engagement opportunities, and customer acquisition strategies.

Written By:
James Bisson

James Bisson is the Editor-in-Chief of Sportsbook Review. He has been a writer, reporter and editor for more than 20 years, including a nine-year stint with The Canadian Press and more than five years at theScore. He has covered dozens of marquee events including the 2010 Winter Olympics, the 2006 Stanley Cup final and Wrestlemania 23, and his work has appeared in more than 200 publications, including the Los Angeles Times, the Guardian, Yahoo! Sports, the Toronto Star and The Globe and Mail. His book, “100 Greatest Canadian Sports Moments”, was a hardcover best-seller in Canada in 2008 and earned him appearances on CBC Radio and Canada AM. He has written more than 50 sportsbook reviews, more than 200 industry news articles and dozens of other sportsbook-related content articles. A graduate of the broadcast journalism program at Ryerson University (now Toronto Metropolitan University), James has been an avid bettor since the early 2000s, and cites bet365 as his favorite sports betting site due to its superior functionality and quick payouts. His favorite piece of sports betting advice: "Stay in your lane. You're much more likely to have success betting sports you know, and focusing on finding angles and edges there."