[luctens]

An interesting article on http://www.espn.co.uk/chalk/story/_/...lace-look-like looking at the future of the USA sports betting market, in particular the talk of the likes of Microsoft, Google and Yahoo with interests in getting involved in setting up a USA betting exchange.

If they have any interest in that, I'm not sure why they haven't already done anything to do with betting exchanges in the rest of the world's legal gambling markets. I've always thought that especially as sports betting is getting more and more popular, accepted and mainstream that one of the big ways of increasing the monetization of websites like Twitter, Facebook, Google and all the rest of them would be to have a bookmaker or betting exchange platform on the same website as a social media, search engine or e-mail platform etc, as these companies already have hundreds of millions of captive customers that use their sites regularly in the first place, a massive existing customer user base that could be pretty easily tapped into in order to attract them to sports betting.

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• Robots -- fueled by dynamic algorithms, motion-tracking cameras and microchips capable of ingesting troves of real-time data from athletes' bodies -- will increasingly dominate high-stakes sports betting.


Hmmm.

Google could probably do all sorts of "capping" no other bookmaker could with all the info they have too.