Before you blindly say no just to be a pizza snob, make sure you've actually tried the pizza in the last 6 months. I think their marketing campaign is sheer genius by addressing the very complaints that people have had in the past about Dominos and some of the biases against it.
I have only had Dominos once in my life and I wasn't impressed. However, I respect and admire the chutzpah of the campaign so much, I'd like to try it again to see if the changes are as good as they say. Anyone?