From November 11, 2011 through February 12, 2012 for all men’s college basketball games on ESPN (a total of 93 games), Louisville stands as the top men’s college basketball viewing market (of 56 metered markets nationwide).
According to Nielsen, Louisville retained the top spot from 2010-11 and has increased its rating five percent (4.4 to 4.6). The city doubles the rating of the No. 6 market, Charlotte, which has averaged a 2.3 rating thus far.
The top five markets are:
1. Louisville (4.6).
2. Greensboro-High Point (3.5).
3. Columbus (2.9).
4. Kansas City (2.7).
5. Raleigh-Durham (2.6).
Cincinnati comes in at No. 7 with a 2.1 rating. In addition, ESPN is on pace to break last year’s record for most-viewed regular season ever and is up 3 percent in viewing households (1,062,309 vs. 1,089,316).
Sort of shocked me.
According to Nielsen, Louisville retained the top spot from 2010-11 and has increased its rating five percent (4.4 to 4.6). The city doubles the rating of the No. 6 market, Charlotte, which has averaged a 2.3 rating thus far.
The top five markets are:
1. Louisville (4.6).
2. Greensboro-High Point (3.5).
3. Columbus (2.9).
4. Kansas City (2.7).
5. Raleigh-Durham (2.6).
Cincinnati comes in at No. 7 with a 2.1 rating. In addition, ESPN is on pace to break last year’s record for most-viewed regular season ever and is up 3 percent in viewing households (1,062,309 vs. 1,089,316).
Sort of shocked me.