New Jersey set for first US betting exchange

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  • jw
    SBR MVP
    • 10-25-09
    • 3999

    #1
    New Jersey set for first US betting exchange


    USA: In a move likely to be full of significance for Betfair's burgeoning US interests, the state of New Jersey has passed a bill set to authorise the establishment of North America's first online betting exchange.

    Betfair, which owns the TVG racing channel, has largely been associated with efforts to break into the American market in California, where it has opened an office in San Francisco.

    The Californian state assembly passed a bill in September to pave the way for horse betting via online exchanges, but it is unlikely to be introduced until May 2012 at the earliest.

    However, the company has also been an active lobbyist in New Jersey, where the introduction of exchange and internet betting on horseracing is seen as a potential saviour for the state's beleaguered racing industry, which includes the 2007 Breeders' Cup venue Monmouth Park.

    Before the exchange and internet parts of the bill become law, though, there is one final legal hurdle: the state governor must give his final approval.

    Betfair's director of global horseracing Stephen Burn said: "We have worked closely with legislators and regulators in New Jersey to help them understand the benefits of exchange betting. It doesn't provide a silver bullet to racing's problems in the state but does offer a silver lining."

    While nobody at BetFair will be counting their chickens given that the bill was Democrat-driven while the governor, Chris Christie, is a Republican, there are enormously positive signals in that Christie himself has been behind plans to overhaul the waning gambling industry in the state.

    Burn added: "If given the opportunity, we will be pitching to bring Betfair to New Jersey in the summer of 2011 and look forward to working with the relevant parties to provide a product that is priced in a customer-friendly way while ensuring a fair return to racing for its product."

    The bill's supporters in New Jersey are hopeful of success for proposals also designed to offer succour to the state's ailing casino operators - the fading mini-Las Vegas resort of Atlantic City is a major attraction - by allowing sports betting at casinos and racetracks.
  • jjgold
    SBR Aristocracy
    • 07-20-05
    • 388179

    #2
    I doubt will do well if approved

    Americans too dumb to use it or know how to use it.
    Comment
    • gafl
      SBR Wise Guy
      • 08-07-06
      • 656

      #3
      Would like to see it work, but have my doubts. Americans are not accustomed to exchange betting. Add to that , the average horse player is older than the normal sports better. The horse industry doesn't have the most forward thinking people running it. In order to make up for their 15% and up take out, they will have to at least triple their volume. Don't think they have the patience to see this through. Shame because the exchange works in Europe and could make betting the horses in the future profitable for both the industry and bettor.
      Comment
      • jw
        SBR MVP
        • 10-25-09
        • 3999

        #4
        ... main difference here - is that betfair already has a half-decent funded exchange up and running for US horse tracks ... would just be an extension of what they already have to bring in additional revenue.
        Comment
        • jjgold
          SBR Aristocracy
          • 07-20-05
          • 388179

          #5
          Its for horses??

          They will get like $1000 per race

          Forget it, Betfair will do more even with UK customers on USA racing
          Comment
          • jw
            SBR MVP
            • 10-25-09
            • 3999

            #6
            Originally posted by jjgold
            Its for horses??
            ... it may start with horses ...

            once you have got the door open ... its only a matter of time ... and legality of course ..
            Comment
            • katstale
              SBR MVP
              • 02-07-07
              • 3924

              #7
              Gotta love the fatman in NJ. sign it
              Comment
              • gafl
                SBR Wise Guy
                • 08-07-06
                • 656

                #8
                JW, it's not the problem of setting up an exchange, agree Betfair can do it. It's getting US bettors interested in it. You need a lot of action on individual races to make it happen.
                Comment
                • jjgold
                  SBR Aristocracy
                  • 07-20-05
                  • 388179

                  #9
                  Originally posted by gafl
                  JW, it's not the problem of setting up an exchange, agree Betfair can do it. It's getting US bettors interested in it. You need a lot of action on individual races to make it happen.
                  and there will be virtually no interest
                  Comment
                  • gafl
                    SBR Wise Guy
                    • 08-07-06
                    • 656

                    #10
                    Unfortunately, I agree.
                    Comment
                    • tblues2005
                      SBR Hall of Famer
                      • 07-30-06
                      • 9235

                      #11
                      I wonder which states will be allowed to get into this also. If it is all over the country I think it would be good.
                      Comment
                      • ShamsWoof10
                        SBR MVP
                        • 11-15-06
                        • 4827

                        #12
                        Originally posted by jw
                        ... main difference here - is that betfair already has a half-decent funded exchange up and running for US horse tracks ... would just be an extension of what they already have to bring in additional revenue.
                        I agree and I also agree with another post about it being a matter of time for sports... Things of this nature are usually a gradual thing and not over night...

                        Comment
                        • Conan
                          SBR MVP
                          • 09-01-10
                          • 1178

                          #13
                          If it spreads to the whole country it could work but it will have issues if only a small number of states get involved.
                          Comment
                          • jw
                            SBR MVP
                            • 10-25-09
                            • 3999

                            #14
                            Originally posted by gafl
                            JW, it's not the problem of setting up an exchange, agree Betfair can do it. It's getting US bettors interested in it. You need a lot of action on individual races to make it happen.
                            ... my point is ... there already is action on US races .. US bettors or not .. they are already running an exchange for US racing ... all this can do is make it better ...

                            e.g. last race ...

                            5th golden gate - win pool in tote - $51k ... betfair took 28k GBP ($45k approx) so on its own - betfair is already pushing through about the same amount of money as the entire US on and off track and at home betting services put together ...

                            I would guess that any US service that is approved - would have some kind of access to this liquidity.
                            Last edited by jw; 12-16-10, 05:56 PM.
                            Comment
                            • gafl
                              SBR Wise Guy
                              • 08-07-06
                              • 656

                              #15
                              If co-mingling with Betfairs European pools was allowed, it would be very successful.
                              Comment
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