Super Bowl Commercials

Shark79 · 02-05-08, 04:59 PM

Under Armour did a pretty sick commercial

katstale · 02-05-08, 05:15 PM

Shaq was my favorite and it caused me to spend alot time trying to explain to my little guy why it was funny!! He didn't see anything wrong with Shaq riding that horse "but Dad, I didn't even know Shaq liked horses??!!"

Shark79 · 02-05-08, 05:28 PM

Originally posted by katstale

Shaq was my favorite and it caused me to spend alot time trying to explain to my little guy why it was funny!! He didn't see anything wrong with Shaq riding that horse "but Dad, I didn't even know Shaq liked horses??!!"

LOL ... its so kul to be a kid ... u see stuff so simple!!

Dark Horse · 02-05-08, 05:38 PM

Originally posted by Shark79

Under Armour did a pretty sick commercial

Was looking forward to the Under Armour commercial. Not sure what to think. I did care, because I own UA stock. They're marketing a cross trainer shoe. Since when is that a world changing event?! Would have preferred a more low key approach, like the second commercial shown when you go to the site (black and white, close up of shoe running over road, with cool music).

http://www.underarmour.com

Under Armour builds game-changing sportswear, athletic shirts, shoes and more. FREE SHIPPING available and FREE returns on workout clothes, shoes, and gear.

Shark79 · 02-05-08, 05:45 PM

Originally posted by Dark Horse

Was looking forward to the Under Armour commercial. Not sure what to think. I did care, because I own UA stock. They're marketing a cross trainer shoe. Since when is that a world changing event?! Would have preferred a more low key approach, like the second commercial shown when you go to the site (black and white, close up of shoe running over road, with cool music).

http://www.underarmour.com

Its different points of view ... I guess the board decided this was the way of saying ... NIKE, REEBOK, ADIDAS, PUMA ... here we come!!

Shark79 · 02-05-08, 05:46 PM

Remember UA is not very well known Outside of the US ... at least LatinAmerica is very new to this brand ...

Dark Horse · 02-05-08, 05:58 PM

That was part of my worry. I understand the commercial was about street cred, and athletic edge, and had no political implication, but there are parts in the world where that type of ending would trigger associations with fascism rather easily.

2Pac · 02-05-08, 06:00 PM

Originally posted by Shark79

Under Armour did a pretty sick commercial

Graphics and effects wise, yes.

Concept? F-cking stupid if you ask me. Bunch of roid-raging thugs pulling shit around and screaming...uhh....cool?

Shark79 · 02-05-08, 06:00 PM

Originally posted by Dark Horse

That was part of my worry. I understand the commercial was about street cred, and athletic edge, and had no political implication, but there are parts in the world where that type of ending would trigger associations with fascism rather easily.

True .... but it is also a risk u must take, no?

2Pac · 02-05-08, 06:01 PM

The doritos commercial with the mouse beating the shit out of the guy is HILARIOUS. Pure genius.

2Pac · 02-05-08, 06:02 PM

Originally posted by Dark Horse

That was part of my worry. I understand the commercial was about street cred, and athletic edge, and had no political implication, but there are parts in the world where that type of ending would trigger associations with fascism rather easily.

Did you by any chance study marketing in school? You seem to know your stuff, especially global marketing. I didn't realize the fascist association when I saw the commercial, but you're right.

Shark79 · 02-05-08, 06:06 PM

Originally posted by 2Pac

Graphics and effects wise, yes.

Concept? F-cking stupid if you ask me. Bunch of roid-raging thugs pulling shit around and screaming...uhh....cool?

1. No reason for name calling.

2. Hummm ... again its a risk u take ... it might have a bigger impact on those "thugs" u mentioned or maybe a BIGGER IMPACT on ur common workaholic that doesnt do any type of sports and still uses athletic clothes on weekends to feel IN

Dark Horse · 02-05-08, 06:33 PM

Originally posted by 2Pac

Did you by any chance study marketing in school? You seem to know your stuff, especially global marketing. I didn't realize the fascist association when I saw the commercial, but you're right.

If life is that school, yes.

I have plenty of friends from Europe. Among them a now very old hero from the Dutch underground resistance (WW II). I just hope he didn't see the ad.

Anyway, the ad was about sports aggression. I understand that. But why risk rubbing so many people the wrong way?

Shark79 · 02-05-08, 06:59 PM

I understand ur concern/point ... wouldnt this be a way of being on ppls mouth .. regardless if its good or bad? I dunno what their stratergy may be with this .... yet again its out there ... all we can do is await the outcome.