Football season is when books make the most money. They must be looking forward to it after all the hardship from the past year. But what happens if the US action stays well below expectation? Could that be when books start dropping by the wayside? We can be pretty sure that Cascade has its hopes on football, but is this truly the only book of name that is hurting badly? Or are others in a similar situation, and better able to hide it until now?
Related questions:
1) how much is volume expected to be down for the football season?
2) have books been borrowing money to bridge a tough period?
3) how many books are on the brink financially, and absolutely need a good football season?
I may be imagining things. Hopefully everything is alright. It just seems to me that someone walking through the desert doesn't immediately collapse. The problem starts when he runs out of water. Is football the oasis that many books long for? What if it's a mirage?
Related questions:
1) how much is volume expected to be down for the football season?
2) have books been borrowing money to bridge a tough period?
3) how many books are on the brink financially, and absolutely need a good football season?
I may be imagining things. Hopefully everything is alright. It just seems to me that someone walking through the desert doesn't immediately collapse. The problem starts when he runs out of water. Is football the oasis that many books long for? What if it's a mirage?