Lots of valid arguments here but the next NBA deal will be bigger than the current one. There are just so many games and it is super hard to get a captive audience on any media vehicle other than digital and maybe social. Advertisers will pay a premium on even a smaller captive audience if necessary.
Ratings might be down today and have regressed over time but that’s probably a larger conversation on product/fragmentation/content availability, meaning there are so many other things now available to the consumer. Push vs Pull.
In the past content/messages were pushed out and you had very little choice on what you watched/were consuming. Now you can pull down personalized content such as Netflix, most media apps, Amazon prime, ESPN +, etc, etc... all that said, advertisers are still paying a hefty premium for the current NBA product. Not saying they should, just saying it’s a reality.
Ratings might be down today and have regressed over time but that’s probably a larger conversation on product/fragmentation/content availability, meaning there are so many other things now available to the consumer. Push vs Pull.
In the past content/messages were pushed out and you had very little choice on what you watched/were consuming. Now you can pull down personalized content such as Netflix, most media apps, Amazon prime, ESPN +, etc, etc... all that said, advertisers are still paying a hefty premium for the current NBA product. Not saying they should, just saying it’s a reality.