Last week the popular Elite-rated sportsbooks Badlands got a facelift. More than just that, they got a new brand name and new ownership - Badlands is now Ucabet.
Badlands was the smallest of the brands in the JustBet family and the ownership of this long-standing Costa Rican sportsbook received an offer at the outset of 2012 to purchase the entire operation. But, having spent so long building a successful brand and with a return to significant profitability, the owners were unwilling to sell their flagship brand. Thus, they prospective buyers settled on taking over Badlands and renaming it Ucabet.
Ucabet is owned by a group of wealthy Asian entrepreneurs and managed by the same customer service professionals that support JustBet.