More About Audius
The deal with TikTok is the first major consumer-facing partnership for Audius and could very well open the door for an influx of new music artists that flock to the platform given the streamlined ability to dish out content on TikTok.
Where does crypto really come into play? Unlike traditional streaming players like Spotify, creators aren’t paid on a per-stream basis. Audius instead provides the foundational infrastructure for artists to monetize their work, including through NFT sales.
Creators on the Audius platform can also be rewarded with the platform’s native token, $AUDIO.
Audius also offers Hedgehog, which is an “open-source, client-side Ethereum wallet” that allows users to streamline dApp interaction.
Can Audius’ model of decentralization and incentive-alignment impact TikTok’s perspective on creators? TikTok has generally been slated as a creator-friendly platform, by way of tools like the TikTok Creator Marketplace – which allows creators and influencers a streamlined process to connect with brands and other partners for paid content opportunities.
In last weekend’s ‘NFTs In A Nutshell,’ we suggested that Twitter and Reddit have been two of the most aggressive mainstream social media platforms to engage with crypto (both by way of NFTs primarily). Could TikTok emerge as a player in the space as well?
The deal with TikTok is the first major consumer-facing partnership for Audius and could very well open the door for an influx of new music artists that flock to the platform given the streamlined ability to dish out content on TikTok.
Where does crypto really come into play? Unlike traditional streaming players like Spotify, creators aren’t paid on a per-stream basis. Audius instead provides the foundational infrastructure for artists to monetize their work, including through NFT sales.
Creators on the Audius platform can also be rewarded with the platform’s native token, $AUDIO.
Audius also offers Hedgehog, which is an “open-source, client-side Ethereum wallet” that allows users to streamline dApp interaction.
Can Audius’ model of decentralization and incentive-alignment impact TikTok’s perspective on creators? TikTok has generally been slated as a creator-friendly platform, by way of tools like the TikTok Creator Marketplace – which allows creators and influencers a streamlined process to connect with brands and other partners for paid content opportunities.
In last weekend’s ‘NFTs In A Nutshell,’ we suggested that Twitter and Reddit have been two of the most aggressive mainstream social media platforms to engage with crypto (both by way of NFTs primarily). Could TikTok emerge as a player in the space as well?