PrizePicks Simplifies Sports Betting Offerings in New Ad During NFL Postseason

Sports betting company PrizePicks has launched a new television commercial linked to the NFL postseason that directly references the saturation of sports betting and fantasy advertising. 

The ad features former NFL running back Marshawn Lynch and actor Adam Devine, who reprise their roles from earlier campaigns in a format that critiques the industry’s reliance on gimmicks. 

Developed in collaboration with ad agency Preacher, the commercial is set inside a studio crowded with exaggerated props that reference other sports marketing campaigns. Lynch and Devine are portrayed as observers rather than participants, with the ad positioning itself as a response to what the company describes as viewer fatigue late in the season.

In the ad, Devine and Lynch are seen walking through a studio full of props from previous campaigns and are shown accessing PrizePick’s daily fantasy sports, Player Picks, and its prediction markets, Team Picks, inside one app. 

According to PrizePicks, the campaign aims to acknowledge the volume of advertising sports fans encounter during the playoffs and shift the focus towards what they believe fans care about the most: “getting it right.”

“By this point in the season, sports fans have seen just about every gimmick imaginable. This spot is about cutting through that clutter, having a little fun with the industry, and keeping the focus on what our players really care about during the playoffs,” said Mike Quigley, Chief Marketing Officer at PrizePicks.

The ad has already begun airing and marks the latest effort by PrizePicks to maintain visibility during one of the most competitive periods on the sports media calendar. The best sports betting sites and fantasy operators traditionally increase ad spend in the playoffs, and competition is fierce. 

PrizePicks announces multi-year partnership with Polymarket

Ahead of its newest marketing campaign, PrizePicks announced its partnership with Polymarket, which enabled PrizePicks to add regulated events contracts to its platform. 

Under the agreement, PrizePicks has since integrated event contracts, which allow users to take positions on the outcomes of real-world events, including sports, into its app, along with its daily fantasy sports offerings. It hasn't joined the list of recently launched prediction market apps, but has integrated it into its own product.

Polymarket has only recently returned to the US after a ban by the Commodity Futures Trading Commission (CFTC) and faces significant competition from rivals such as Kalshi. However, both companies are involved in state-level legal disputes over the legality of sports contracts. 

PrizePicks’ registration has facilitated the partnership as a Futures Commission Merchant with the National Futures Association. This gives the company approval to offer certain CFTC-regulated derivatives through approved exchanges, under federal supervision. While a specific timescale for the new prediction market product has not been disclosed, both companies have indicated that they are involved in preparatory integration work. 

The partnership will position PrizePicks among a select group of consumer-facing platforms poised to capitalize on the growing popularity of prediction markets.