PGA Tour Expands Betting Integrity Partnership with IC360

The PGA Tour has expanded its partnership with sports betting compliance firm IC360. The new deal will see IC360’s prohibition technology platform, ProhiBet, merge with the PGA Integrity Program under a renewed multi-year agreement.

ProhiBet is designed to stop individuals who are banned from betting, including PGA Tour players and coaches, from accessing betting sites. The system enables sports organizations and the best sports betting sites to cross-check data to ensure compliance with the rules. 

IC360 will also continue to provide real-time integrity monitoring for the PGA TOUR, tracking betting activity and issuing alerts when unusual or potentially suspicious betting patterns are found. According to the PGA, the combined approach is intended to strengthen oversight at a time when betting markets become more complex and widely accessible.

The Co-Chief Executive Officer of IC360, Scott Sadin, stated that the PGA Tour is a flagship partner and that the new agreement reflects a shared focus on integrity and compliance.

“Integrating ProhiBet into the PGA Tour’s comprehensive Integrity Program gives them a powerful, real-time mechanism to protect the game. We are privileged to continue providing our world-class technology and expert services to one of the premier sports organizations globally,” he commented.  

The PGA Tour has increased its investment in integrity measures in recent years, reflecting the growing concern about the potential impact of sports betting on athletes and competitions. 

Kalshi signs first athlete partnership

The complexities of golf’s relationship with betting companies were also underlined by the news that prediction market apps operator Kalshi has signed an agreement with golfer Bryson DeChambeau.

The deal includes television ads, social media promotion, live appearances, and other branded content. As part of the partnership, Kalshi will also offer prediction markets tied to events in which DeChambeau is playing. 

While Kalshi has previously partnered with media organizations, sports leagues, and teams, it had not linked up directly with an individual athlete. According to the company, golf has become a high-volume sport on its platform, with $456 million traded on golf markets.

DeChambeau, who currently competes on the LIV Golf circuit, is not new to engaging with emerging technology platforms. He partnered with DraftKings in 2020, launched a set of non-fungible tokens in 2021, and later featured in a TV ad featuring cryptocurrency payouts.

Kalshi has previously offered LIV Golf event contracts; however, it stopped offering those markets last year and now provides markets on how many records DeChambeau will break in his course record series. 

His LIV Golf contract expires after the 2026 season, however, and his future remains uncertain amid ongoing tensions between LIV Golf and the PGA Tour. 

Kalshi’s agreement with DeChambeau follows a broader push by prediction market platforms to enter the mainstream as the sector faces legal challenges from regulators, consumer groups, and tribal gaming interests across multiple states