Patrick Schwarzenegger Stars in New Fanatics Casino Campaign

Actor Patrick Schwarzenegger has been featured in a new ad campaign for Fanatics Casino.

The campaign, titled ‘Explained by Patrick Schwarzenegger,’ is part of the brand’s ongoing series aimed at the online casino space. 

The campaign, released on Monday, is designed to introduce players to FanCash Spins, a daily free-to-play game offering rewards of over $100,000. In the advertisement, Schwarzenegger demonstrates the mechanics of FanCash Spins while performing literal spins himself. 

According to Fanatics, the short spot combines humor and energy to showcase the game’s simplicity and appeal to slot players, who represent one of the largest segments of the US online casino market. 

“I’ve done some weird stuff on set before, but spinning in circles for hours is near the top of the list. Luckily, that’s the spirit behind FanCash Spins on Fanatics Casino. It’s simple and rewarding. If I’m laughing this hard while getting dizzy on camera, imagine how good it feels when you’re playing for real reward,” said Schwarzenegger.

The ‘Explained By’ series launched initially with social media personality Livvy Dunne for Fanatics Sportsbook and has since expanded into the casino segment. It is being broadcast on several channels, including via video platforms, out-of-home advertising, streaming audio, podcasts, and performance-based digital channels. 

“Our vision is for Fanatics Casino to become the preferred choice for slot players by setting a new standard for player experience, innovation, and rewards. In a category known for flashing lights, noise, and bouncing coins, Patrick Schwarzenegger’s effortless charm and confidence brings our brand to life with a memorable explanation of playing FanCash Spins on Fanatics Casino,” said Selena Kalavaria, CMO, Fanatics Betting and Gaming.

It also represents a growing trend in online casino marketing that combines celebrity endorsements with simplified explanations of gameplay for potential users.

Fanatics Sportsbook news

Separately, sports betting brand Fanatics Sportsbook announced a multi-year partnership with casino gaming company Boyd Gaming Corporation in the Missouri sports betting market, ahead of the state’s sports betting launch on Dec. 1. 

Under the agreement, Fanatics Sportsbook will operate mobile sports betting through Boyd’s gaming license and existing retail sportsbooks at Ameristar Casino locations in Kansas City and St. Charles.

Missouri law requires prospective sportsbooks to partner with a professional sports team or casino to operate legally and launch Missouri sportsbook promos. The state has 13 potential casino partners and six professional sports teams. In addition, the Missouri Gaming Commission will oversee two mobile sports betting licenses, which have already been awarded to DraftKings and Circa Sports. 

The agreement also increases Fanatics Sportsbook’s nationwide retail sportsbook presence to 24 locations, including the only NFL stadium-based sportsbook at the Washington Commanders’ Northwest Stadium. Other operators, including DraftKings, Circa, bet365, BetMGM, ESPN BET, and FanDuel, are also preparing to enter Missouri through partnerships or untethered licenses.

With the state’s sports betting launch imminent, Missouri is expected to see intense competition among multiple operators. Each will leverage partnerships with existing casinos and sports franchises to establish an early foothold in the market.