Fanatics Markets and ADI Predictstreet Roll Out Interactive World Cup Hub

With the World Cup 2026 less than two weeks away, Fanatics Markets and ADI Predictstreet have joined forces to give US fans a new way to engage with the tournament. The two companies launched a co-branded World Cup Hub on May 27, bringing together prediction markets, live tournament news, and official player data under one roof on the Fanatics Markets platform. 

Fanatics Markets, which launched in 2025 as the prediction markets arm of the broader Fanatics sports platform, is powered by Crypto.com Derivatives North America. While earlier this year, ADI Predictstreet announced that it would be the official prediction market partner of the World Cup after partnering with FIFA.  

Access to the hub spans 23 US states and four territories, including large markets like California, Texas, and Florida, as well as Alaska, Hawaii, and others. Fans can reach the experience through the Fanatics Markets app on iOS or Android or through the Fanatics Markets website. 

"Fanatics has been building something unique; direct relationships with tens of millions of fans, across every team, every sport, every moment that matters to them. When ADI Predictstreet was looking for a US partner, it was a natural conversation given the scale of our reach to fans. We are excited to bring that experience to Americans this summer. The World Cup Hub gives fans a more immersive way to follow the tournament in real time, combining content, data and prediction markets all in one experience," said Matt King, CEO of Fanatics Betting & Gaming.   

World Cup set to break sports betting records

The launch of products like the Fanatics-ADI hub reflects something much larger happening across the US sports wagering landscape. This summer's World Cup is projected to shatter previous records and rank among the biggest gambling events in US history. 

Forecasts from analysts put online sports betting handle from American bettors at around $3.1 billion for the tournament, with prediction market platforms expected to process an additional $2.4 billion on top of that. For context, American bettors legally wagered roughly $1.8 billion on the 2022 World Cup in Qatar, about the same figure recorded for the 2026 Super Bowl. 

Several factors are driving the surge. The 2026 tournament is the first to feature 48 participating nations rather than 32, and the total number of matches climbs from 64 to 104. More games mean more wagering opportunities.  

A recent PwC survey found that 58% of Americans intend to place some kind of bet on the World Cup, whether through a sportsbook, prediction market, fantasy contest, or an informal arrangement with friends. About a third of those respondents said they planned to wager at least $250. 

Seven additional states have also legalized sports betting since the 2022 tournament. New Jersey, which is hosting several matches, is already moving to attach a 10% surcharge to World Cup wagers placed within its borders.