https://www.cnbc.com/2018/05/27/nascar-racing-fans-sponsors-viewers.html?recirc=taboolainternal
AUTO RACING
Why Americans have fallen out of love with NASCAR
MacKenzie Sigalos
Published 9:01 AM ET Sun, 27 May 2018 Updated 7:27 PM ET Tue, 29 May 2018
CNBC.com
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The rise and fall of one of the biggest sports leagues in the U.S.
For over 70 years, NASCAR has been a staple in American sports. It got its humble start hosting races on the sandy beaches of Daytona and has since grown into America's premier racing league. But the iconic U.S. sports league has had an undeniably rough few years.
It's been losing TV viewers. It's having trouble filling the stands, even after losing tens of thousands of seats from its stadiums. And perhaps most worrisome of all, it's losing sponsors, and those that remain are paying less than they used to.
So what went so wrong with NASCAR?
Straying from the brand
It's partly to do with the fact that it's alienated its core stock-car racing fan.
In a bid to attract a new kind of audience, NASCAR moved into trendier markets in the 90's. NASCAR built superspeedways in Las Vegas and Southern California – and shut down some classic venues in America's southern states.