Why Americans have fallen out of love with NASCAR

[marconuts]

https://www.cnbc.com/2018/05/27/nascar-racing-fans-sponsors-viewers.html?recirc=taboolainternal





AUTO RACING
Why Americans have fallen out of love with NASCAR
MacKenzie Sigalos
Published 9:01 AM ET Sun, 27 May 2018 Updated 7:27 PM ET Tue, 29 May 2018
CNBC.com
PLAY VIDEO
The rise and fall of one of the biggest sports leagues in the U.S.
For over 70 years, NASCAR has been a staple in American sports. It got its humble start hosting races on the sandy beaches of Daytona and has since grown into America's premier racing league. But the iconic U.S. sports league has had an undeniably rough few years.

It's been losing TV viewers. It's having trouble filling the stands, even after losing tens of thousands of seats from its stadiums. And perhaps most worrisome of all, it's losing sponsors, and those that remain are paying less than they used to.

So what went so wrong with NASCAR?


Straying from the brand
It's partly to do with the fact that it's alienated its core stock-car racing fan.

In a bid to attract a new kind of audience, NASCAR moved into trendier markets in the 90's. NASCAR built superspeedways in Las Vegas and Southern California – and shut down some classic venues in America's southern states.

[jjgold]

no stars either
no personalty

These guys mainly hamburgers

[jtoler]

lol gold

[Optional]

"NASCAR still rakes in lots of TV dollars

NASCAR may be hemorrhaging fans and sponsors, but it's actually making more money doing it.

Live events are TV's bread and butter, so even though there's less eyeballs, the value of them is higher than ever, especially for an established brand like NASCAR

The company says nearly half of Fortune 100 companies invest in NASCAR, an 11 percent year-over-year increase.

It's also seen a big appetite for its digital video content. Forbes recently reported that NASCAR's digital platform saw a 58 percent rise in video views. NASCAR Fantasy Live players are up 135 percent.

So what many consider the crown jewel of TV sports may actually prove a pretty attractive sell after all."

[reigle9]

didn't read, cause it's pointless

the reason is cause like any other sport, it's boring as fukk if you dont bet it

[19th Hole]

no stars either
no personalty

These guys mainly hamburgers

Hamburgers and Hot Dogs.

[reigle9]

ufc got a big contract almost exclusively cause of conor mcG #'s and the dudes passing out money are too dumb to understand the reason

someone wrecks harvick and he throws down, ta da, nascar is huge again

[The Kraken]

We dont like soccer, softball, wnba, nascar and golf because they’re all boring as fukk.

Baseball on tv isnt too far away, the games last half the day. Although being at the ballfkiwld is an entirely different story

NBA, NFL and hockey have a lot of action as does ufc/boxing

[Auto Donk]

need more of this type stuff week in and week out.....

screw penalizing drivers for putting idiots like lagoono in the wall....

[reigle9]

i won that race you sumbitch

way, way ,way more fights and less "this is why everyone loves racing" propaganda

[reigle9]

was winning that raace*

logano's wop meathead dad was not happy

[5mike5]

When u win $ off it on a weekly basis it makes watching it very very entertaining

[Chi_archie]

never watched more than 30 secs of nascar at a time in my life

[TheSchafe]

no stars either
no personalty

These guys mainly hamburgers

I'm a big Brad Keselowski fan. At least he's got some personality and talent. It's mostly rich kids coming up now.

Good to see you've still got your gambling terminology Corbin. Hamburgers is the way to describe about 90 percent of the field today.

[reigle9]

When u win $ off it on a weekly basis it makes watching it very very entertaining

[rkelly110]

Didn't get into NASCAR until I was in a betting pool with buddies in late 90's. I'm a huge mopar fan and wasn't
into it because Dodge wasn't in. When they came in, in 2000 I was into it. When they left, I left. Like JJ said,
no stars, no personalities. I also left when Johnson was winning about every race and championship....boring.

While wrecks are cool, wreaking 1/2 the field isn't, especially if your guy is in it.

Big drag racing fan. Race is over in 4 seconds, your body is shook to the bone, you come from the races saying, what?
You can go into the pits and be shoulder to shoulder with your favorite driver. Get a dose of nitro in the morning.
Best part after watching that nitro action, you can take your street car and do what the big boys did, which puts you
in the game. Being a mopar man, all the nitros run a modified version of the Hemi.

[reigle9]

I'm a Keselowski fan. At least he's got some personality and talent. It's mostly rich kids coming up now.

not rich, but he was grandfathered in

there's a lot of personality in nascar but no mcG or dale's

harvick's a prick that would fight anyone

kyle's a prick that would get his publicists to fight anyone

logano's a prick that would get his dad to fight anyone

kyle and logano would have a slap fight

idk how to market it, but there's a lot to work with

have chase hat's billed as nascar royalty, just needs to win

blaney with the legit wearing trucker hat, not trying to be trendy..........been saying it for years, need to market him and chase slaying hoors

[TheSchafe]

Chase Elliott is the king of the hamburgers. So bland. He does need to be marketed like that. No the whole weekly "hate it for my guys" aw shucks speech.

[reigle9]

Chase Elliott is the king of the hamburgers. So bland. He does need to be marketed like that. No the whole weekly "hate it for my guys" aw shucks speech.

we have to physically fight on this one

grew up on dad

[reigle9]

what a gorgeous automobile

[jjgold]

Many sports dying

TV, Technology and costs to go killing it

[rkelly110]

This one better.

[reigle9]

jj, eat a dikk, i'm re-living my yoot

me and pap made this car slick as penetrate for the box car derby, was slow as penetrate but looked good

[reigle9]

that's a video game rk

he did win in that one though

[jjgold]

nascar hicks

throw them beer and tobacco and they are happy

[reigle9]

jj my '91 thurderbird is the fastest car you've even been in

[jjgold]

<iframe src="https://chirb.it/wp/Edd1bx" width=300 scrolling="NO" frameborder=0>If you can not see this chirbit, listen to it here https://chirb.it/Edd1bx</iframe> <br/>

[Hman]

I used to laugh at ppl who watched NASCAR.

Then i placed a few wagers on it, started watching & following because of it, and it changed my opinion.

Watched & followed for years, but again lost interest about 3yrs ago for reasons others have already mentioned.

[reigle9]

hahahaah

[HockeyRocks]

Oh for the feuds and side by side racing between Geoff Bodine and Earnhardt Sr.

Other than a few drivers that have the hooters to take chances on the track, most just ride around to make sure their sponsors are seen on the car all day long.....No guts, no glory..

[Hman]

It can be fun to bet on.

Especially the road courses.

[reigle9]

I used to laugh at ppl who watched NASCAR.

this is why you're as equipped to be a mod as the fukkin braindead hr bitch i just had to tell how to schedule everyone...just fukkin unreal

[El Terrible]

I hate the prayer before races and I hate that it's so countrified...

I can't relate to any of that

[funnyb25]

Vroom Vroom

[reigle9]

yeah, that's weird

so is the insert random asshole plugging a movie to start engines, literally 0 drivers hear or care about it, they just flip a switch when the crew chief says it's time to go