under capitalistic system, small firms compete fiercly. if you charge 10 cents more than the next door liquor store, you'll lose customers. so you got to cut cost to compete, but good business people know how to manage risk.
managing risk cost money...that can be insurance premium or more upfront cost in stocking extra inventory for the next busy season.
so firms that are equally competitive and store to expose more risk will have a cost advantage over the short term, as nothing happens, their confidence will rise, and these firms will be fine, while the safer firms cannot keep up. so during the long peaceful economic periods, safer firms will hemorrage to death, while firms overall will start taking more risks and that is how a bubble is created.
remember how you're in business school, they teach you "just in time inventory" as some wonderful smart idea they invented recently. it is just simple common sense as don't buy a shitload of toilet paper if you're only going to use one roll per week. that is taking more risk if you think about it. if you do just-in-time-inventory with your bathroom and you just buy 1 roll per week, you might end up using your uncle samuel's towel to wipe your ass when you're stuck on the shitter after eating that free taco from taco bell.
managing risk cost money...that can be insurance premium or more upfront cost in stocking extra inventory for the next busy season.
so firms that are equally competitive and store to expose more risk will have a cost advantage over the short term, as nothing happens, their confidence will rise, and these firms will be fine, while the safer firms cannot keep up. so during the long peaceful economic periods, safer firms will hemorrage to death, while firms overall will start taking more risks and that is how a bubble is created.
remember how you're in business school, they teach you "just in time inventory" as some wonderful smart idea they invented recently. it is just simple common sense as don't buy a shitload of toilet paper if you're only going to use one roll per week. that is taking more risk if you think about it. if you do just-in-time-inventory with your bathroom and you just buy 1 roll per week, you might end up using your uncle samuel's towel to wipe your ass when you're stuck on the shitter after eating that free taco from taco bell.