Best Live Betting Sites & In-Play Betting Apps for 2023
More than ever, sports bettors have turned to live wagering to enhance their sports watching experience. Sports betting apps have realized this, and are offering more in-play betting markets than ever before. And while the added variety is certainly great for bettors of all skill levels, it makes evaluating the best live betting sites that much more difficult.
Best live sports betting sites
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- Easy transition of funds from DFS to sportsbook.
- User-friendly interface.
- Promos and bonus plays for existing members.
FanDuel reigns supreme right now as the No. 1 betting site in America. And it has largely earned that spot on the strength of superior brand recognition, an easy-to-use product, an overwhelming number of markets for North America’s most popular sports, and representation in every state in which it is permitted to offer legal sports betting.
$1,000 First Bet on Caesars
- Largest retail sportsbook in America.
- Elite rewards program.
- Live streaming of NFL games.
Caesars is proving to be one of the most aggressively expanding brands in sports betting. Unfortunately, like all major U.S. sportsbooks, they are quick to limit you if you go on a tear and their odds boost promos offer low maximum bet limits.
- Global sportsbook.
- Quality live betting options.
- Substantial number of bets offered.
bet365 is one of the largest and most popular sportsbooks globally. With a well-received mobile app, popular same-game parlays, and a wide variety of sports leagues to bet on it’s no wonder 80 million sports bettors worldwide continue to use bet365.
- Lots of promos and odds boosts.
- Wide range of sports and bet types.
- Seamless integration with DFS.
DraftKings had a solid reputation as the leading DFS provider in the country, so the shift to legal sports betting felt natural. They offer one of the most voluminous collections of ongoing promos and odds boosts in the industry as they cater to the beginner crowd. However, their reputation has dwindled as outspoken CEO Jason Robins leads the charge of the anti-profitable bettor mentality that runs rampant amongst sportsbooks that are quick to limit winning players.
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- Some of the best live-betting odds.
- Casino Operator of the Year in 2021 and 2022.
- Good rewards
BetMGM is one of the top-rated sportsbooks in the U.S. offering some of the best live betting odds in the industry. They’re also the largest iGaming operator across the U.S.
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- Large offering of alternative lines and props.
- Flexible betslip lets you set the amount you want to win.
- Live betting section is well organized.
With its solid lines and user-friendly promos, adding BetRivers to your sportsbook rotation makers a lot of sense.
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- Massive selection of markets.
- Easy-to-use interface.
- Wide variety of banking options.
While this book won’t wow you with its design, you won’t find many apps easier to navigate – or with the sheer volume of sports markets Betway offers. And although you'll find more generous signup offers elsewhere, Betway remains a strong global sports betting brand that deserves to be mentioned among the second-tier sportsbook options in the U.S.
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- Established global sports betting brand.
- Solid selection of ongoing promos.
- Competitive odds.
Unibet offers its customers an excellent online betting experience. Our Unibet review feels that the company's experience as a global brand shines through with a streamlined, easy-to-use gaming platform.
$105 on Fred
- Global betting experience dating back to the 1960s.
- Odds are largely fair and competitive.
- Clean user interface.
Betfred started life in the 1960s as a single betting shop, but look at it now! The company has transformed into a global online gambling giant. While the sportsbook here isn’t as extensive as some of its competitors, the odds are fair, and the mobile app stands out.
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- Highly competitive odds.
- Unique betting model.
- Social feature allows users to connect and share bets.
SBK offers one of the best sports betting platforms in Colorado and Indiana. Every sports bettor needs to be conscious of finding the best odds, and SBK makes that easy due to its unique betting model that allows users to either set their odds or trade with another user if they believe they have an edge. Smarkets, a UK-based betting exchange, powers SBK.
Live betting sites quick facts
|🇺🇸 Legal States||33 (plus D.C.)|
|📱 Live Betting Options||Desktop, mobile web, app (iOS, Android)|
|💰 Popular Live Betting Leagues||NFL, NBA, MLB|
|💵 Popular Live Betting Markets||Props, quarter/inning outcomes|
|🏆 Largest Market Share (2021)||FanDuel (36%)|
Top live sports betting sites reviewed
When seeking out the best live betting sportsbook, you'll need to consider a variety of factors – and this isn't a one-size-fits-all setup. Some sites are stronger in some live betting aspects and weaker in others. And some offer a more balanced approach to live betting, not among the industry leaders but firmly in the next tier.
We cut through the clutter to help identify the best live betting sportsbooks in the business, based on how they rate in a number of different categories. Here are the best of the best:
BetMGM for best live betting experience
Today's sports bettors don't just want competitive lines, functional interfaces and strong bonuses. They want a quality live betting product, one that adjusts lines seamlessly and offers as many betting markets as possible (especially in popular leagues like the NFL and NBA).
Few sportsbooks come close to BetMGM when it comes to providing fans with everything they need to get the most out of their in-game wagering experience. Not only does BetMGM provide a veritable trove of in-game options across all games, it also gives customers access to valuable statistics that are updated quickly.
There's also the matter of BetMGM's quality of live odds, which ranks in the top tier among all major U.S. sportsbooks. When the tech is sound, the odds are good and the site is tossing in bonuses like comprehensive stats in real time, that's an unbeatable combination.
Caesars for best live betting promos
It was once much, much higher (up to $5,000 in welcome bonuses at one point), but Caesars still offers the most lucrative sign-up promo in a competitive U.S. legal sports betting industry.
New app users receive a bonus bet in the equal value of your first wager up to $1,250 if they lose their first bet. They also get 1000 Tier Credits + 1000 Reward Credits, which can be used toward any number of redemption options including sportsbook wagers, table and slot games, hotel stays, dining, shopping and entertainment, among others.
PointsBet for best live betting
Any sportsbook app worth considering takes its live betting product seriously. Significantly more money is wagered on mobile devices than at brick-and-mortar venues.
Enter PointsBet, which boasts an incredible rating of 4.8 out of 5 based on more than 25,000 App Store reviews – the highest of any major U.S. sportsbook. Even more impressively, PointsBet has won over the normally fickle Google Play crowd with a 4.7 rating based on 7,000 reviews.
From its easy-to-navigate menus to its standout interface to an impressive selection of live betting markets, PointsBet is the gold standard among sportsbook apps for in-play bettors.
We go into more detail on the best live betting sportsbook apps below.
FanDuel for live streaming
Live betting markets have become table stakes for any reputable sports betting site in the United States – but live streaming is where sportsbooks can separate from the pack.
Where that is concerned, no live sports betting app does it better than FanDuel. Customers can choose from hundreds of live streaming options, each accompanied by a healthy market of live bet opportunities. The quality is fantastic, and the number of live streams is immense.
For the majority of sports bettors, convenience is critical. And FanDuel combines live betting and live streaming better than any other sports betting site available.
DraftKings for live betting beginners
If you're just starting out on the road to live betting prominence, you want a sportsbook that not only offers a quality product, but has plenty of experience with onboarding new players.
Several sportsbooks fit the bill, but few can compare with DraftKings. Having already welcomed millions of first-time players into its daily fantasy sports property, DK has one of the highest levels of expertise when it comes to beginner bettors looking for guidance and ease of use.
Live betting promos
Caesars: $1,250 on Caesars + 1000 tier credits + 1000 rewards credits
New bettors or those looking to add a sports betting site to their portfolios should give Caesars a first crack based on this terrific bonus alone!
If your first qualifying wager loses, Caesars will credit you a bonus bet equal to the value of your first wager up to $1,250, plus get 1,000 Tier Credits and 1,000 Reward Credits® win or lose
PointsBet: 5 bonus bets up to $50 each
PointsBet provides new customers a bonus offer in which players can receive FIVE different bonus bets of up to $50 each!
Upon sign-up, customers will receive a bonus bet of up to $50 for any fixed odds bet that doesn't win during their first five days as an account holder. Think of it as having five sets of second chances in your first week as a PointsBet user.
FanDuel: $2,500 no sweat first bet
New sports bettors can sign up with FanDuel, make an initial deposit of at least $10, and place their first wager on any sporting event. If the qualifying bet is successful, you simply keep your winnings. But if it loses, the bonus will trigger, and the sportsbook will refund your stake, up to $2,500, in bonus bets.
Looking for more bonuses? Check out our guide on the best sportsbook promos.
What to consider when choosing the best live betting sportsbook
Bettors should put at least as much effort into finding the best live betting sportsbook as they do into making their actual wagers. Here are some of the most important factors to consider when choosing the right live sports betting site:
Sport & league availability
It can be a real drag to discover that the sportsbook you use doesn't have a great selection of in-play betting markets for your favorite sports. While most major sports betting sites offer live betting across the most popular sports in the U.S., coverage of secondary sports and leagues varies significantly from one sportsbook to the next.
Live sports betting has exploded in popularity over the past couple of years – and if your primary sportsbook has failed to respond to this growth with a commensurate increase in live sport and league offerings, it might be time to look for another.
Quality of live betting odds
Sport variety matters, but you also want to get the best live betting odds possible – and it pays to shop around. Some sports betting sites might feature a stronger menu of live betting markets, but if they're offering subpar odds compared with the competition, that's worth considering.
The majority of notable sportsbooks allow you to sample their live odds markets on desktop prior to signing up, so you don't need to commit to a sports betting site without first seeing where they rank in quality of live odds.
Number of unique markets
A big part of what makes in-play betting so fun is the sheer number of wagering opportunities at your fingertips – so it makes sense for new players, or those looking to add to their sportsbook portfolio, to seek out sports betting sites that have the most live odds markets.
The truth is, you might not avail yourself of every unique live betting market a sportsbook offers – but wouldn't you like to at least have the option? And using that logic, if Sportsbook X offers 20 unique live betting opportunities for a specific NFL game while Sportsbook Y has just 10, aren't you more likely to favor the former over the latter?
Ease of use
People have enough complications to deal with in their daily lives. They'd rather not have to endure those same struggles when choosing the right live sports betting site.
Marquee sportsbooks have generally done well to keep things simple for both new and more experienced players, gearing their interfaces and menus to make it quick and easy for players to make their live wagers. But there's certainly room for improvement across the board when it comes to finding specific live betting markets and getting those bets in before odds shift.
We go into more detail on this topic below.
Extra promos & bonuses
The overwhelming majority of sportsbooks offer welcome or sign-up promo geared toward enticing sports bettors to sign up. But what happens once that initial bonus is gone?
Live betting enthusiasts like maximum bang for their buck – so it's worth shopping around for sports betting sites that offer the widest range of one-time and ongoing promos, bonuses and boosts. Even if these sportsbooks don't necessarily lead the pack in other categories, they're worth your consideration based on bonus bets and/or enhanced odds alone.
Being in on live betting action is infinitely more fun when you can watch the game(s) you're betting on – and sportsbooks across the spectrum have improved a great deal in this regard.
Those who frequent live betting should be looking for sports betting sites that not only offer high-quality live streaming, but also have a large available menu of streaming options. Not only does live streaming connect you to the action, it can also yield information that can help you make more informed live bets.
Best live betting apps
When seeking out the best app for betting on sports, you should consider a variety of factors – and the live sports betting app experience needs to be near the top of the list.
Whether you're a once-per-game live bettor or the type who likes to fire dozens of in-game wagers each night, you need a sportsbook app that not only delivers what you want and need, but does so consistently and without making you feel overwhelmed.
Key factors here include:
- App responsiveness
- Load time between screens
- Ease of use/design
- Menu layouts
- Live streaming speed/options
Here are three sportsbooks that feature the best live sports betting apps:
BetMGM betting app
We would have been satisfied with either BetMGM or the No. 2 option here, but we lean slightly toward the world's most famous lion for the all-around value it provides to live sports bettors.
BetMGM offers a veritable buffet of in-play betting options for the majority of major professional sports and leagues, and arranges these opportunities simply enough for even first-time bettors to easily find what they need. Add in the inclusion of helpful betting trends and stats for most matchups and strong quality of odds, and BetMGM's hold on top spot is well-deserved.
PointsBet betting app
We might have BetMGM slightly higher on this list, but it's clear that PointsBet is the people's choice based on its lofty App Store and Google Play ratings. And those laurels are well-earned given PointsBet's commitment to providing a high-quality live sports betting experience.
PointsBet's live betting interface is among the best in the industry, lauded for its simplicity and sleek design. And there's plenty more to like, as well, from the volume of available live betting markets to the competitive odds and tons of fun promos.
FanDuel betting app
FanDuel Sportsbook might be a touch below the top two sports betting sites, but users can count on FD delivering the goods in all areas of live sports betting.
In addition to providing users with a simple live betting interface and a wealth of in-game betting markets, FanDuel is comfortably the industry leader when it comes to live streaming. No sports betting site in the U.S. does a better job of giving its customers the option of watching the games they're betting on right there in the app.
Live betting odds
We acknowledge that not every bettor reading this primer has a full understanding of how live sports betting odds work. Here's a breakdown of the most important features of live odds:
They reflect the expected result
As the narrative of a matchup begins to take shape, the main live odds tend to reflect what has happened so far. For example, if Team A takes a big lead over Team B, Team A is usually made a heavy live betting favorite, while Team B will become the big-time live underdog.
That said, oddsmakers don't readily abandon expected game script. If an underdog takes an early lead, that team doesn't necessarily become the favorite automatically. The disparity in skill between the teams still factors into live odds movement.
They move quickly
You'll need quick fingers to become a successful live bettor. Sports betting sites waste no time updating their live odds after every notable play in a given matchup; some sports, like baseball, at least offer a little time between line moves, while others, like basketball, move quickly.
Still, being lightning-fast doesn't necessarily guarantee that you can even make the live bet you want. Oddsmakers will protect themselves between certain live line updates by initiating a countdown of several seconds between when you make the bet and when it is finalized. And if the line changes before the clock hits zero, your previous bet is no good.
They vary between sportsbooks
No two sports betting sites are completely alike – and that's especially true when it comes to the live sports betting experience.
While the majority of sports betting sites are close to one another in terms of quality of live odds across the major professional sports, there are opportunities to find edges. Maybe one book doesn't adjust its odds as quickly as the others. Or perhaps you see one site offering five cents lower juice on prominent live lines. As always, it pays to shop around!
How we rate and review live sports betting sites
Sportsbook Review relies on experienced members of the sports betting industry to walk through each sports betting site to analyze the fundamental features, promos, sign-up process, terms and conditions and more, relying on first-hand experiences to best inform live bettors.
We then track these features and weigh them for each competitor in the crowded live betting market to see where each sports betting site stands compared to the industry average in features such as promos, betting app user ratings at the App Store and Google Play, and quality of odds, among others.
When evaluating a sportsbook's overall viability, we seek out the answers to several important questions, including (but not limited to):
- Which sportsbooks offer the simplest deposit and withdrawal process?
- Which sports betting sites have the most intuitive and easy-to-use interface?
- Which sportsbooks provide the best live betting experience?
- Which sports betting sites boast the widest range of live betting markets?
- Which sportsbooks have the highest quality of live odds?
Here are the three most important factors that help us separate the top sportsbooks from the lower tiers of sports betting sites:
Simple Sign-Up Process
New customers do not want (nor do they have the patience for) a long, drawn-out sign-up process. And while verification of user data is critical for sports betting sites, those processes can't come at the expense of sign-up simplicity.
Sportsbooks need to ensure that they don't send new customers fleeing before they even get a chance to experience the site. Thankfully, many permit prospective new users to at least explore the app or desktop site before actually signing up and making an initial deposit.
Between geo-targeting issues (what do you mean I'm in the wrong state?), technical problems upon submission of verification documents (what do you mean you didn't get my driver's license scan?) and other niggling issues, the sportsbook sign-up process can be a frustrating one. So we rightfully elevate sites that minimize these frustrations for new
Consistently Competitive Odds
Bonuses, promos and boosts are nice ways to capitalize on one-time offers and bolster your bankroll – but players want more long-term gratification. To that end, the best thing a sportsbook can do is offer the best live odds in the industry.
We place a great deal of value in sportsbooks' willingness to buck the trend of 30-cent live spreads, moneyline, totals and props vig on live markets. A -113/-113 two-way live total line might not seem like much of a gain over the industry standard, but in the long run, it could mean significant gains for even a recreational bettor.
On the flip side, sportsbooks that routinely juice standard live lines 25 or 30 cents are doing their players a major disservice. And we make sure that our audience knows which sports betting sites are guilty of doing this.
Quality Customer Service
The live betting experience at a particular sportsbook won't be the same for every player. Stuff happens, right? And when it does, players need to know that they're going to have a positive customer service experience.
Our ratings reflect the importance of sports betting sites taking customer service seriously. We expect customers to receive timely responses to their queries. We value sportsbooks that make an effort to resolve problems satisfactorily. And we place high regard on sports betting sites that are accessible 24/7 – after all, their sites happily accept bets at all hours of the day.
Customer advocacy is our No. 1 priority – and when it comes to recommending a sportsbook to our users, we value a sports betting site's quality of customer service as much as anyone.
Live betting tips & strategies
It's one thing to understand how and where to make a live bet. But you probably want to actually become good at it – and we're here to help you with that!
Here are some basic strategies for mastering the art of in-play sports betting:
Not all trends are useful for sports betting – in fact, most can be dismissed. But they aren't all noise; finding trends that are more predictive than others can help you identify valuable live betting opportunities.
Does Team X play better in the first half than the second? How tired is Team Y after playing four games in six nights? Does Team Z tend to perform better against teams with certain lineup or personnel formations? The more you know, the better prepared you'll be for your live bets.
Have you noticed a theme? As we've said numerous times already, shopping around is the best way to ensure you're getting the best value on your live sports wagers.
Having said that (repeatedly), it's next to impossible to monitor live lines on multiple sports betting sites at the same time, especially if you have only one or two mobile devices. So look for trends here, as well: Which sites consistently offer the best odds? Which ones are the most reliable overall? Use your research to inform which apps you use, and how often.
Narrow Your Focus
It might be tempting to try and make as many live wagers as possible – but this is a dangerous practice for two main reasons.
First, if you spread yourself thin, you risk making too many in-play wagers that lack the depth of research required to be successful. The other significant issue is that excessive live betting can drain your bankroll much faster than you had intended – and if you're struggling, you might be more inclined to chase those losses impulsively.
Only live bet what you can comfortably manage, both in terms of volume and actual dollars.
It's Not How You Start ...
One of the easiest ways to ingratiate yourself into the live betting experience is to capitalize on good teams that get off to bad starts.
In a standard hockey game, for example, a -200 pre-game favorite might move to -120 or higher if it surrenders the first goal. This is often a great buying opportunity, since you're getting the team that oddsmakers had as a hefty favorite going in. If talent wins out, you have yourself a winner at a much better price than before the match started.
Sportsbooks by category
Sports bettors can check out the top sportsbooks for specific sports, leagues, playoffs, and categories:
Sports betting by region
Sports betting in legal U.S. states
Sports betting in potential legal U.S. states
|California sports betting||Mississippi sports betting||Texas sports betting|
|Delaware sports betting||North Carolina sports betting||Wisconsin sports betting|
|Florida sports betting||Kentucky sports betting|
Sports betting in international regions
Live betting FAQs
How does live betting work?
Live betting (also referred to as in-play or in-game betting) refers to any wagers that are made once a matchup has started. Once you find a specific game's live betting menu, you can wager on any market listed there (though you'll need to be quick, since the odds can shift quickly). Once your bet has gone through, it is processed similarly to pre-game wagers.
Is it legal to bet on live betting?
It is! Sports betting apps that operate in legislated U.S. states and have been licensed within those states are considered legal and can offer live wagering. Each state has its own process for determining which sportsbook(s) ultimately make the cut. Every sportsbook included in our list of the top sports betting apps are legal, though they might not operate in your state.
How can I tell whether a sportsbook offers in-play bets?
The overwhelming majority of sports betting sites offer live betting opportunities – and it's easy to see whether your sportsbook is on that list. You'll likely find your site's live sports betting menu either on the main screen of the homepage, or listed in a menu on the left-hand side or across the top.
How are live odds calculated?
The majority of sports betting sites rely on odds compilers which alter the odds in real-time depending on a variety of factors, including the current score and time remaining. Much of this work is done through the use of computer algorithms which are capable of processing updated game data instantly and updating all live odds accordingly.
Can live bets be cancelled?
As a general rule, any live bet accepted by a sportsbook cannot be cancelled. However, a sportsbook reserves the right to void a bet under certain circumstances (suspicious line movement, weather postponement, other cancellation), and in some cases you will be given the opportunity to cash out a live bet early for a portion of what you would take home if the bet cashed.
What sports can I bet on live?
The live sports menu varies significantly from one sportsbook to another, but here's a sample of the live wagering options you'll find on most sports betting sites:
Quick links On this page
- Live betting sites quick facts
- Top live sports betting sites reviewed
- Live betting promos
- What to consider when choosing the best live betting sportsbook
- Best live betting apps
- Live betting odds
- How we rate and review live sports betting sites
- Live betting tips & strategies
- Sportsbooks by category
- Sports betting by region
- Live betting FAQs