Polymarket Expands Media Reach Through Dow Jones Data Agreement

Polymarket has agreed to supply trading data to Dow Jones under a new partnership that will place prediction market information across several major financial publications. Dow Jones announced the deal late Wednesday, marking Polymarket's first formal media partnership since relaunching its US operations.

Under the agreement, Dow Jones will publish Polymarket's prediction data both online and in print across outlets, including the Wall Street Journal, Barron's, and Investor's Business Daily. The data will also be incorporated into new editorial features, including an earnings calendar designed to show market expectations for publicly traded companies' financial results.

Dow Jones operates as a division of News Corp, controlled by the Murdoch family. The partnership reflects a growing interest among established media organizations in incorporating prediction market signals alongside traditional reporting and financial indicators, particularly as audience demand for forward-looking data continues to increase.

Polymarket is based in New York and resumed serving US users late last year after a hiatus stemming from regulatory action. In 2022, the company reached a settlement with the Commodity Futures Trading Commission after failing to register as a derivatives trading platform, leading it to restrict access for US customers for an extended period.

Several state regulators have argued that prediction market apps resemble unlicensed gambling products, while operators maintain they provide informational value by aggregating market-based forecasts. The Dow Jones agreement puts Polymarket's data in front of a wider audience at a time when regulatory scrutiny of such platforms is ongoing.

Kalshi accelerates media partnerships

The Dow Jones agreement follows a broader trend of prediction market platforms deepening ties with major media outlets, a strategy also being pursued by rival exchange Kalshi. In December, Kalshi signed a multi-year partnership with CNBC, which will integrate Kalshi's real-time prediction data across CNBC's television broadcasts, website, and mobile app, starting in 2026.

Under that arrangement, CNBC plans to feature Kalshi data in selected segments, including displaying a Kalshi-branded ticker on programs such as Squawk Box and Fast Money. Kalshi will also host a dedicated CNBC-branded page on its own platform, further linking the exchange's markets with the network's financial coverage. 

The financial terms of the agreement were not disclosed.

Kalshi expanded its media footprint further by reaching a similar data-integration deal with CNN just days before partnering with CNBC. On the same day, Kalshi disclosed a $1 billion fundraising round that valued the business at $11 billion, underscoring investor confidence in prediction markets as a growing asset class.

While details of the CNN and CNBC partnerships remain limited, a person familiar with the agreements indicated that payments are involved in both arrangements. However, CNN is not paying to license Kalshi's data. Kalshi's leadership has framed the media deals as a shift toward embedding predictive signals into mainstream news consumption.