Octoplay Expands in New Jersey with Hard Rock Partnership

Casino game developer Octoplay has grown its presence in the North American real-money online casino market by partnering with Hard Rock Bet Casino in New Jersey. The deal marks the company’s third major U.S. operator collaboration in just two months, underscoring its rapid expansion strategy.

The new deal means that Hard Rock Bet Casino players in the New Jersey online casino market now have access to Octoplay’s best-known titles, including 777 Hot Reels and Eggsponential, which have been consistent performers across leading platforms. 

Carl Ejlertsson, Chief Executive Officer of Octoplay, said, "Hard Rock Bet's rapid growth trajectory and strong brand presence make them the right partner for our next phase in New Jersey. We're excited to build a long-term partnership together as we continue expanding our US operator network."

Rich Criado, Vice President of Casino at Hard Rock Bet, said the deal was part of the company’s overall engagement strategy. “Adding Octoplay’s popular titles to our top-rated app underscores our commitment to quality and entertainment. We’re excited for our players to enjoy these fresh, new offerings.”

Octoplay currently holds licenses in twelve jurisdictions worldwide, including the UK, Italy, Sweden, the Netherlands, and Ontario, and provisional approval has already been granted in Michigan. 

Octoplay and Rush Street Interactive Expand Partnership

Last month, Octoplay launched its content in New Jersey with gaming company Rush Street Interactive, the operator behind BetRivers. 

The collaboration was built on an existing relationship between the two companies in Ontario and Mexico, and extended Octoplay’s reach to incorporate Rush Street’s significant U.S. customer base.

BetRivers players in New Jersey can now access eight of Octoplay’s most popular games, including 777 Hot Reels: Supercharged and Juicy Rolls: Feature Frenzy. 

Ralitsa Georgieva, Director of Business Development at Octoplay, said that the deal with Rush Street was a significant milestone in the company’s expansion. 

The Chief Executive Officer of Rush Street, Richard Schwartz, also praised what he described as Octoplay’s ‘innovative approach’, “Octoplay has an innovative approach to content development that made this partnership a great fit for our BetRivers platform. Their strong performance and focus on quality complement our commitment to delivering the best gaming experiences to our players, and noting that the partnership aligns with BetRivers’ focus on delivering top-tier gaming experiences.”

With dual partnerships in New Jersey, one of the most competitive and regulated iGaming jurisdictions, Octoplay has strengthened its position in North America.